---
title: "Reusable Straw — £154K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/reusable-straw"
last_updated: "2026-07-31T23:14:45.573Z"
locale: en
meta:
description: "Niche score 54/100 · £154K/yr market · 273K searches/yr. Prices mostly outside the sweet spot ($2.08–$11.94) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £154K/yr market · 273K searches/yr. Prices mostly outside the sweet spot ($2.08–$11.94) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Reusable Straw — £154K/yr Amazon UK Niche (2026) - Flapen"
---
# **reusable straw**
**Worth a look**
Shows low returns (0.4%), but prices mostly outside the sweet spot ($2.08–$11.94) keeps it on the watch list.
Market size 33Growth 67Conversion 89Competition 51Returns 98Price range 0Avg price 15Brand share 73Review moat 43Quality gap 24
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+47.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,242.64**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£154K**
£154K/yr · 273K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£5.39**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.08–£11.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, reusable straw is a £154K/yr Amazon United Kingdom market (273K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **reusable straw market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **£135K–£162K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**61%**
Top 20: 98%
**Top-5 click share**
**54%**
Top 20: 95%
**Open market**
**34%**
- ZHUOAI17% - Chef Aid14% - SiHuiTu11% - Joie10% - iJiGui10% - iShop Online Limited5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +47.4% search growth over the last 90 days.
9K7KPrime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/reusable-straw/trend)
## **Top reusable straw search terms**
- **reusable straws**125K/yr+51.5%7.7% conv. - **straws reusable**64K/yr+63.1%9.7% conv. - **plastic straws reusable**24K/yr+20.4%7.0% conv. - **reusable straw**15K/yr+26.1%5.9% conv. - **reusable plastic straws**12K/yr+35.8%5.2% conv. - **reusable straws drinking**12K/yr+57.7%8.6% conv. - **drinking straws reusable**6K/yr+70.0%9.0% conv. - **plastic reusable straws**7K/yr+52.2%6.9% conv. - **straws for hot drinks**5K/yr-22.1%4.8% conv. - **hard plastic straws**4K/yr+28.9%5.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/reusable-straw/search-terms)
## **Top reusable straw products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£6K8%£12K12%£18K16%£25K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**20 Pcs Plastic Straws Pack of 20 Reusable Straws with Brush 19mm x 7mm Perfect for Cocktails Milk Juice Tea (Colored Random Colors)**ZHUOAI**£4.15**4.4★106 rev](https://www.amazon.co.uk/dp/B0GHM22FP6) [2**Chef Aid 12 Reusable Thick Plastic Drinking Straws Suitable for Hot and Cold Drinks Made from BPA Free Stong and Durable Plastic Each Pack Contain 4 Blue 4 Pink and 4 Yellow Straws**Chef Aid**£2.82**4.5★592 rev](https://www.amazon.co.uk/dp/B0C3WPYJHL) [3**4 x Metal Stainless Steel Reusable Drinking Straws Eco Friendly + Cleaning Brush Party Summer Use Birthday Smoothie Milk Shake Water Juice Silver Bent & Straight Straws UK Free P&P**SiHuiTu**£3.23**4.6★132 rev](https://www.amazon.co.uk/dp/B0DFGYF2KV) [4**iJiGui 6 Pack Silicone Reusable Straws with Cleaning Brush Colourful Drinking Straws Replacement Straws Reusable Kids Straws for Cocktail Juice Milkshake Soda (6 Bent)**iJiGui**£3.74**4.6★642 rev](https://www.amazon.co.uk/dp/B0D1Y9Y9VL) [5**Joie Kitchen Gadgets t12788 Reusable Straws Plastic Glitter**Joie**£2.08**4.6★1,254 rev](https://www.amazon.co.uk/dp/B088M99ZLH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Resusable Straws - Pastel Colours 20 pcs - for BBQs Summer Garden Party Smoothies Milkshakes | Colourful Candy Striped Plastic Drinking Straws | Washable Reusable | Eco Friendly**MAR**£3.38**7 rev4mo ago](https://www.amazon.co.uk/dp/B0GRP6TF47) [**20 Pcs Plastic Straws Pack of 20 Reusable Straws with Brush 19mm x 7mm Perfect for Cocktails Milk Juice Tea (Colored Random Colors)**ZHUOAI**£4.15**106 rev6mo ago](https://www.amazon.co.uk/dp/B0GHM22FP6) [**20 Pcs Plastic Straws Pack of 20 Reusable Straws with Brush 19mm x 7mm Perfect for Cocktails Milk Juice Tea (Drinking Straws)**ZHUOAI**£4.01**67 rev6mo ago](https://www.amazon.co.uk/dp/B0GHLWFQM8) [**Wanheart 50pcs Reusable Plastic Straws Straws Drinking Plastic with Cleaning Brush Dishwasher Safe Reusable Straws for Smoothies Juice Cocktail Hot Drink**Wanheart**£4.96**67 rev1y ago](https://www.amazon.co.uk/dp/B0FDKJW8JX) [**7 PCS Silicone Straws Reusable Long Straw Silicone Straw with Cleaning Brushegt for Tumblers and Smoothies Food-Grade Drinking Straws Reusable Straws(Color)**WQEDVN**£3.08**17 rev1y ago](https://www.amazon.co.uk/dp/B0FD7FV378)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Euqvunn 16 Pcs Metal Straws Set 8 Straight & 8 Curved (Long & Short) Reusable Stainless Steel Straws with 2 Cleaning Brushes & Bag Dishwasher Safe**Euqvunn**£4.99**4.8★**▲ 128%**](https://www.amazon.co.uk/dp/B0FPQYJZM5) [**Resusable Straws - Pastel Colours 20 pcs - for BBQs Summer Garden Party Smoothies Milkshakes | Colourful Candy Striped Plastic Drinking Straws | Washable Reusable | Eco Friendly**MAR**£3.38**4.8★**▲ 119%**](https://www.amazon.co.uk/dp/B0GRP6TF47) [**20 Pcs Plastic Straws Pack of 20 Reusable Straws with Brush 19mm x 7mm Perfect for Cocktails Milk Juice Tea (Colored Random Colors)**ZHUOAI**£4.15**4.4★**▲ 85%**](https://www.amazon.co.uk/dp/B0GHM22FP6) [**7 PCS Silicone Straws Reusable Long Straw Silicone Straw with Cleaning Brushegt for Tumblers and Smoothies Food-Grade Drinking Straws Reusable Straws(Color)**WQEDVN**£3.08**4.6★**▲ 84%**](https://www.amazon.co.uk/dp/B0FD7FV378) [**AniSqui 8-Pack Reusable Metal Straws and Cleaner Brushes 21.5cm Length with 6.5mm Diameter Coloured Stainless Steel Straws Drinking Reusable (4 Straight + 4 Bent) with Cottonstorage Bag for Travel**AniSqui**£4.76**4.7★**▲ 74%**](https://www.amazon.co.uk/dp/B07MNQGXCR)
**~~View all trending →~~**
## **What buyers say about reusable straw**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“No complaints”*
**Ease Of Cleaning**15%
*“They are easy to wash and use”*
**Value For Money**10%
*“Good for price”*
**Recycle/Reuse**9%
*“Reusable”*
**Advertised Vs Actual Product**9%
*“Better than expected”*
**Color**6%
*“Nice Color”*
**Ease Of Use**5%
*“Very easy to use”*
**Durability**5%
*“seem durable enough to last a long time”*
**Strength**5%
*“Sturdy and easy cleaned”*
**Size-Overall**5%
*“Great size”*
### **What buyers complain about **
**Size-Overall**30%
*“Not obvious either by sizing”*
**Value For Money**11%
*“Not worth the money”*
**Advertised Vs Actual Product**10%
*“The description lies”*
**Thickness**6%
*“They are not as thin as I wanted”*
**Stitch/Finish/Polish**6%
*“The seam is a bit irritating”*
**Dishwasher Safe**6%
*“Dishwasher oroof”*
**Material Quality**5%
*“They are cloudy plastic”*
**Color**2%
*“I just wish the yellow one wasn't a horrid, murky green colour, and the light and dark orange colours are almost identical in shade”*
**Temperature Control**2%
*“no good for thermo mugs type”*
**Portability**1%
*“they may not be the most portable option”*
### **Top return reasons **
**Size-Overall**58%
**Quality-Overall**5%
**Advertised Vs Actual Product**4%
**Thickness**4%
**Material Quality**4%
**Thin**4%
**Compatibility-Overall**3%
**Strength**3%
**Color**2%
**Value For Money**2%
## **Common questions**
- **Is reusable straw profitable to sell on Amazon United Kingdom?**
- The niche generates £154K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +47.4%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the reusable straw niche?**
- 22 brands and 41 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in reusable straw?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.4%.
- **When does demand for reusable straw peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the reusable straw niche?**
- Listings span £2.08–£11.94; the average listing price is £5.39 (sweet spot $15–$100). The average incumbent carries 2,243 reviews — the moat a new listing must climb.
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