---
title: "Reusable Ice Cubes — £121K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/reusable-ice-cubes"
last_updated: "2026-07-31T21:32:12.125Z"
locale: en
meta:
description: "Niche score 61/100 · £121K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £121K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Reusable Ice Cubes — £121K/yr Amazon UK Niche (2026) - Flapen"
---
# **reusable ice cubes**
**Worth a look**
Shows demand growing +371.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 28Growth 100Conversion 81Competition 38Returns 99Price range 7Avg price 19Brand share 54Review moat 64Quality gap 81
**Growth**
**Incredible****+371.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****957.38**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£121K**
£121K/yr · 201K searches
**Avg price**
**Bad****£6.99**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.97–£15.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, reusable ice cubes is a £121K/yr Amazon United Kingdom market (201K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **reusable ice cubes market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£105K–£140K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#153**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **63%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**20%**
- RAM ONLINE33% - A2Z12% - KIKKERLAND10% - DID9% - 1ABOVE9% - LIVIVO7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +371.1% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 6.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/reusable-ice-cubes/trend)
## **Top reusable ice cubes search terms**
- **reusable ice cubes**123K/yr+416.9%6.9% conv. - **ice cubes reusable**31K/yr+331.6%6.7% conv. - **plastic ice cubes**20K/yr+217.4%8.5% conv. - **reusable ice cubes for drinks**13K/yr+410.7%7.1% conv. - **reusable ice**4K/yr+236.4%2.5% conv. - **ice cube reusable**4K/yr+413.9%6.2% conv. - **plastic ice cubes reusable**5K/yr+550.2%9.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/reusable-ice-cubes/search-terms)
## **Top reusable ice cubes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£24K30%£36K40%£48K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ram 50 Pack Reusable Ice Cubes for Drinks Frozen Cold Drink Chilled Ice Cubes Multi-Coloured**RAM ONLINE**£4.46**4.4★1,077 rev](https://www.amazon.co.uk/dp/B09XR2NRP1) [2**20Pcs Reusable Plastic Ice Cubes | Reusable and Fast Freezing Ice Cubes |No Fuss Easy to use & Store | Ideal for Drinks Parties & BBQs | Multi-Coloured**1ABOVE**£4.33**4.3★60 rev](https://www.amazon.co.uk/dp/B0DGV9C1GN) [3**DID Reusable Ice Cubes Fast Freezing Drink Chillers in Blue Green Orange and Pink Colourful Beverage Cooling Cubes for Parties BBQs Picnics Home Bars Gatherings and Everyday Use (Pack of 20)**DID**£4.09**4.4★986 rev](https://www.amazon.co.uk/dp/B08PFRVSF7) [4**LIVIVO Reusable Ice Cubes for Drinks with Storage Box - 60pcs Ice Cubes Reusable BPA Free No Dilution - Non Melting Ice Cubes with Clip-Lock Lid - Refreezable Ice Rocks for Drinks - Assorted Colours**LIVIVO**£8.32**4.3★32 rev](https://www.amazon.co.uk/dp/B0H5M45FS5) [5**A2Z Reusable Ice Cubes 20 Pack with Mesh Bag Drink Chilling Cubes Set**A2Z**£4.77**4.5★21 rev](https://www.amazon.co.uk/dp/B0GT4SWGTR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LIVIVO Reusable Ice Cubes for Drinks with Storage Box - 60pcs Ice Cubes Reusable BPA Free No Dilution - Non Melting Ice Cubes with Clip-Lock Lid - Refreezable Ice Rocks for Drinks - Assorted Colours**LIVIVO**£8.32**32 rev1mo ago](https://www.amazon.co.uk/dp/B0H5M45FS5) [**A2Z Reusable Ice Cubes 20 Pack with Mesh Bag Drink Chilling Cubes Set**A2Z**£4.77**21 rev4mo ago](https://www.amazon.co.uk/dp/B0GT4SWGTR) [**A2Z Reusable Ice Cubes 60 Pack Drink Chilling Cubes Beverage Cooler Set**A2Z**£6.82**21 rev4mo ago](https://www.amazon.co.uk/dp/B0GT4HVS2G) [**Resusable Ice Cubes 20 Pack for BBQs Garden Parties Summer - Assorted Colours | Washable Reusable | Bright Colours | Fast Freeze | Compact Easy to Store**MAR**£4.68**4 rev4mo ago](https://www.amazon.co.uk/dp/B0GRNLBZ98) [**20Pcs Reusable Plastic Ice Cubes | Reusable and Fast Freezing Ice Cubes |No Fuss Easy to use & Store | Ideal for Drinks Parties & BBQs | Multi-Coloured**1ABOVE**£4.33**60 rev1y ago](https://www.amazon.co.uk/dp/B0DGV9C1GN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**A2Z Reusable Ice Cubes 20 Pack with Mesh Bag Drink Chilling Cubes Set**A2Z**£4.77**4.5★**▲ 60%**](https://www.amazon.co.uk/dp/B0GT4SWGTR) [**LIVIVO Reusable Ice Cubes for Drinks with Storage Box - 60pcs Ice Cubes Reusable BPA Free No Dilution - Non Melting Ice Cubes with Clip-Lock Lid - Refreezable Ice Rocks for Drinks - Assorted Colours**LIVIVO**£8.32**4.3★**▲ 60%**](https://www.amazon.co.uk/dp/B0H5M45FS5) [**A2Z Reusable Ice Cubes 60 Pack Drink Chilling Cubes Beverage Cooler Set**A2Z**£6.82**4.5★**▲ 60%**](https://www.amazon.co.uk/dp/B0GT4HVS2G) [**Resusable Ice Cubes 20 Pack for BBQs Garden Parties Summer - Assorted Colours | Washable Reusable | Bright Colours | Fast Freeze | Compact Easy to Store**MAR**£4.68**3.6★**▲ 47%**](https://www.amazon.co.uk/dp/B0GRNLBZ98) [**8 Kikkerland Reusable Ice Sticks for Chilling Drinks**KIKKERLAND**£7.01**4.3★**— 3%**](https://www.amazon.co.uk/dp/B07V39T2JX)
**~~View all trending →~~**
## **What buyers say about reusable ice cubes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**13%
*“easy to use”*
**Color**11%
*“Colorful”*
**Storage Capacity**11%
*“The storage box is very convenient”*
**Temperature Retention**10%
*“hold their temperature well”*
**Quality-Overall**9%
*“Fair enough”*
**Recycle/Reuse**9%
*“When I saw these however I loved that they were reusable”*
**Value For Money**9%
*“Good value”*
**Ease Of Cleaning**6%
*“easy clean”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Durability**4%
*“Great value long lasting”*
### **What buyers complain about **
**Color**9%
*“almost all yellow”*
**Value For Money**9%
*“These really are not worth the money”*
**Heating**9%
*“Not as effective as actual ice cubes for cooling”*
**Durability**8%
*“Break Quickly”*
**Functionality-Overall**7%
*“does not work”*
**Size-Overall**6%
*“The box it comes in is quite large”*
**Instructions/User Manual/Troubleshooting**6%
*“there wasnt any instructions”*
**Temperature Control**5%
*“Don't keep your drink cold”*
**Advertised Vs Actual Product**5%
*“That's inaccurate advertising”*
**Temperature Retention**5%
*“they certainly don't cool the drink”*
### **Top return reasons **
**Size-Overall**29%
**Functionality-Overall**11%
**Defective Material/Parts**11%
**Value For Money**11%
**Quality-Overall**11%
**Leak-Proof**7%
**Temperature Control**4%
**Compatibility-Overall**4%
**Temperature Retention**4%
**Heating**4%
## **Common questions**
- **Is reusable ice cubes profitable to sell on Amazon United Kingdom?**
- The niche generates £121K/yr across 16 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +371.1%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the reusable ice cubes niche?**
- 12 brands and 48 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in reusable ice cubes?**
- Top complaints mined from reviews: Color, Value For Money, Heating. The return rate is 0.3%.
- **When does demand for reusable ice cubes peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 6.1× the quietest.
- **What does it cost to enter the reusable ice cubes niche?**
- Listings span £3.97–£15.88; the average listing price is £6.99 (sweet spot $15–$100). The average incumbent carries 957 reviews — the moat a new listing must climb.
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