---
title: "Retractable Screen — £22K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/retractable-screen"
last_updated: "2026-07-31T22:24:40.722Z"
locale: en
meta:
description: "Niche score 54/100 · £22K/yr market · 77K searches/yr · £55.41 avg price. A small market ($22K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £22K/yr market · 77K searches/yr · £55.41 avg price. A small market ($22K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Retractable Screen — £22K/yr Amazon UK Niche (2026) - Flapen"
---
# **retractable screen**
**Worth a look**
Shows demand growing +114.4% this quarter, but a small market ($22K/yr) keeps it on the watch list.
Market size 6Growth 95Conversion 7Competition 57Returns 83Price range 78Avg price 91Brand share 29Review moat 57Quality gap 73
**Growth**
**Incredible****+114.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****£55.41**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£10.81–£117.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,210.09**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£22K**
£22K/yr · 77K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, retractable screen is a £22K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **retractable screen market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£14K–£28K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **47%**
- **Sponsored**
- **100%**
- **Out of stock**
- **18.7%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**86**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 88%
**Open market**
**9%**
- VOUNOT51% - The Fellie18% - Outsunny9% - DKIEI5% - CASARIA4% - vidaXL3% - Open — no brand owns it (7 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +114.4% search growth over the last 90 days.
4K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/retractable-screen/trend)
## **Top retractable screen search terms**
- **retractable side awning**18K/yr+147.6%0.5% conv. - **side awning retractable**9K/yr+157.2%0.6% conv. - **retractable screen**10K/yr+92.9%0.2% conv. - **retractable windbreak**7K/yr+116.9%0.6% conv. - **retractable privacy screen**6K/yr+137.9%0.4% conv. - **side awning**6K/yr+178.3%0.4% conv. - **retractable fence outdoor**7K/yr+35.4%0.1% conv. - **retractable garden screen**5K/yr+118.6%0.5% conv. - **retractable privacy screen outdoor**4K/yr+90.0%0.5% conv. - **patio windbreak**4K/yr+62.7%0.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/retractable-screen/search-terms)
## **Top retractable screen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£1K10%£2K15%£3K20%£4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VOUNOT Side Awning Retractable Outdoor Privacy Screen for Garden Balcony Terrace 140 x 300 cm Grey**VOUNOT**£44.49**4.5★4,614 rev](https://www.amazon.co.uk/dp/B08XLQKBQV) [2**VOUNOT Side Awning Retractable Outdoor Privacy Screen for Garden Balcony Terrace 160 x 300 cm Grey**VOUNOT**£46.67**4.5★4,614 rev](https://www.amazon.co.uk/dp/B08XMBG3LK) [3**The Fellie Dark Grey Retractable Side Awning Wind UV Protection and Weatherproof PU Coating for Outdoor Privacy Screen for Garden Balcony Terrace 100 x 300 cm**The Fellie**£32.61**4.4★296 rev](https://www.amazon.co.uk/dp/B09N8VHKYP) [4**VOUNOT Side Awning Retractable Outdoor Privacy Screen for Garden Balcony Terrace 180 x 300 cm Anthracite**VOUNOT**£58.90**4.5★4,614 rev](https://www.amazon.co.uk/dp/B07P5S32GX) [5**The Fellie Retractable Side Awning 4M Privacy Outdoor Garden Screening Sun And Rain Protector Balcony Screen Fence Panels For Patio Pool Terrace Wind Screens Divider Dark Grey 4 X 1.8M**The Fellie**£61.19**4.1★40 rev](https://www.amazon.co.uk/dp/B0D2HSFJRV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**400cm Retractable Baby Gates Extra Wide Upgraded 105cm Tall Stair Gate for Baby and Dog Dog Pet Gate for Stairways/Hallways/Indoor/Outdoor**AMAZKRUS**£96.07**381 rev1y ago](https://www.amazon.co.uk/dp/B0F7KZTMH4) [**VOUNOT Side Awning Retractable Outdoor Privacy Screen for Garden Balcony Terrace 180 x 300 cm Anthracite**VOUNOT**£54.05**663 rev1y ago](https://www.amazon.co.uk/dp/B0D9QSDZHF) [**VOUNOT Retractable Side Awning Outdoor Privacy Protection Screen for Garden Balcony Terrace 140 x 300 cm Dark Grey**VOUNOT**£38.16**663 rev2y ago](https://www.amazon.co.uk/dp/B0D8W1S6MQ) [**The Fellie Retractable Side Awning 4M Privacy Outdoor Garden Screening Sun And Rain Protector Balcony Screen Fence Panels For Patio Pool Terrace Wind Screens Divider Dark Grey 4 X 1.8M**The Fellie**£61.19**40 rev2y ago](https://www.amazon.co.uk/dp/B0D2HSFJRV) [**The Fellie Retractable Side Awning 4M Privacy Outdoor Garden Screening Sun And Rain Protector Balcony Screen Fence Panels For Patio Pool Terrace Wind Screens Divider Dark Grey 4 X 1.6M**The Fellie**£51.52**40 rev2y ago](https://www.amazon.co.uk/dp/B0D2HRZ67N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**vidaXL Patio Retractable Side Awning Garden Screen Retractable Side Awning Patio Awning Balcony Privacy Screen Outdoor Sunshade Black**vidaXL**£90.13**3.6★**▲ 51%**](https://www.amazon.co.uk/dp/B091L4QP6T) [**vidaXL Retractable Side Awning - Anthracite 100x500 cm Polyester Shade for Patio Balcony Garden UV & Water Resistant**vidaXL**£60.77**3.4★**▲ 51%**](https://www.amazon.co.uk/dp/B0CXSZGT7Z) [**VOUNOT Side Awning Retractable Outdoor Privacy Screen for Garden Balcony Terrace 160 x 300 cm Grey**VOUNOT**£46.67**4.5★**▲ 33%**](https://www.amazon.co.uk/dp/B08XMBG3LK) [**VOUNOT Side Awning Retractable Outdoor Privacy Screen for Garden Balcony Terrace 180 x 300 cm Anthracite**VOUNOT**£58.90**4.5★**▲ 27%**](https://www.amazon.co.uk/dp/B07P5S32GX) [**Outsunny Retractable Sun Side Awning Screen Fence Patio Garden Wall Balcony Screening Panel Outdoor Blind Privacy Divider (3x2M Black)**Outsunny**£58.08**4.6★**▲ 25%**](https://www.amazon.co.uk/dp/B0C2YJFN59)
**~~View all trending →~~**
## **What buyers say about retractable screen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“Very good quality and easy to install and use”*
**Assembly/Installation**20%
*“Easy to assemble”*
**Value For Money**18%
*“Great value”*
**Advertised Vs Actual Product**6%
*“Awning as advertised”*
**Size-Overall**5%
*“Good size”*
**Ease Of Use**5%
*“Very Useful”*
**Color**2%
*“Excellent shade”*
**Material Quality**2%
*“Good material”*
**Strength**2%
*“Sturdy”*
**Sun Shade/Wind Shield**2%
*“It provides solid shade on sunny days”*
### **What buyers complain about **
**Size-Overall**23%
*“Product is not fit for purpose”*
**Quality-Overall**16%
*“Looks cheap”*
**Durability**13%
*“it wouldn't hold up”*
**Material Quality**7%
*“This is net not tho material I was thinking it was”*
**Value For Money**6%
*“Not worth the money”*
**Strength**6%
*“really quite flimsy”*
**Mounting**4%
*“I worried about the mountings not being able to support stronger winds”*
**Color**3%
*“Greenish gray see through material”*
**Shape/Style**3%
*“Its not the style i wanted”*
### **Top return reasons **
**Size-Overall**33%
**Color**11%
**Defective Material/Parts**7%
**Material Quality**6%
**Quality-Overall**6%
**Functionality-Overall**5%
**Mounting**4%
**Maintenance And Repair**3%
**Advertised Vs Actual Product**3%
**Strength**3%
## **Common questions**
- **Is retractable screen profitable to sell on Amazon United Kingdom?**
- The niche generates £22K/yr across 32 tracked products. 90-day search growth is +114.4%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the retractable screen niche?**
- 13 brands and 86 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in retractable screen?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.6%.
- **When does demand for retractable screen peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.4× the quietest.
- **What does it cost to enter the retractable screen niche?**
- Listings span £10.81–£117.97; the average listing price is £55.41 (sweet spot $15–$100). The average incumbent carries 1,210 reviews — the moat a new listing must climb.
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