---
title: "Red Placemats — £18K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/red-placemats"
last_updated: "2026-07-31T21:33:29.721Z"
locale: en
meta:
description: "Niche score 40/100 · £18K/yr market · 62K searches/yr · £11.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £18K/yr market · 62K searches/yr · £11.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Placemats — £18K/yr Amazon UK Niche (2026) - Flapen"
---
# **red placemats**
**Skip it**
Soft demand (-44.6% this quarter) — this niche doesn't clear our bar today.
Market size 5Growth 3Conversion 32Competition 66Returns 40Price range 23Avg price 47Brand share 78Review moat 60Quality gap 72
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,083.95**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£11.69**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****£7.08–£17.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£18K**
£18K/yr · 62K searches
**Growth**
**Bad****-44.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, red placemats is a £18K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 57% of demand. Verdict: Skip it — 40/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red placemats market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£18K–£23K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#306**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **62%**
- **Out of stock**
- **23.2%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**57%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 98%
**Open market**
**36%**
- APLKER22% - marysgift9% - maifey9% - Purejoy9% - BAOFIN8% - pigchcy7%
## **Demand**
Weekly Amazon search volume, last 30 weeks — -44.6% search growth over the last 90 days.
1K600Spike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/red-placemats/trend)
## **Top red placemats search terms**
- **red placemats**25K/yr-51.5%1.6% conv. - **red table mats**15K/yr-42.1%2.0% conv. - **burgundy placemats**5K/yr-32.3%0.2% conv. - **red placemats and coaster sets**5K/yr-42.3%1.4% conv. - **red place mats**5K/yr-38.4%1.6% conv. - **red place mats for table 6**6K/yr-50.5%1.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/red-placemats/search-terms)
## **Top red placemats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£5526%£1K9%£2K12%£2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**APLKER Faux Leather Placemats and Coaster Sets 6 Washable Table Mats 17×12**APLKER**£15.46**4.3★300 rev](https://www.amazon.co.uk/dp/B0DZNQCWXB) [2**APLKER Faux Leather Placemats and Coaster Sets 6 Washable Table Mats 17×12**APLKER**£13.85**4.4★1,856 rev](https://www.amazon.co.uk/dp/B0D1K2CYJB) [3**maifey Round Placemats 12.6 Inch Table Mats Set of 6 Washable Heat Resistant Table Placemats for Home Kitchen Restaurant Red**maifey**£10.04**4.5★816 rev](https://www.amazon.co.uk/dp/B095W4C794) [4**Purejoy Red Placemats Sets 6 Table Mats PU Leather Heat-Resistant Washable and Non-Slip 43 * 30 cm Dinner Table Mats Set of 6 christmas place mats christmas dinner set**Purejoy**£16.53**4.6★1,311 rev](https://www.amazon.co.uk/dp/B0C5LRC7CW) [5**BAOFIN Round placemat Set of 6 Round Woven placemat for Indoor and Outdoor Dining Table 15 (Red)**BAOFIN**£7.86**4.4★334 rev](https://www.amazon.co.uk/dp/B0B4TW1V2K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VLUNT Faux Leather Placemats and Coasters Sets of 6 Table Mats 12 x 8**VLUNT**£11.56**9 rev7mo ago](https://www.amazon.co.uk/dp/B0G7X9H2B3) [**APLKER Faux Leather Placemats 16.9×11.8 Inch Washable Table Mats Set of 6**APLKER**£15.22**65 rev9mo ago](https://www.amazon.co.uk/dp/B0FY6B7KVS) [**Linen Placemats Set of 6 Red Place Mats Heat Resistant Table Placemats for Party Home Cafes Restaurant & Hotels 45x30 cm**Yuknees**£13.30**8 rev11mo ago](https://www.amazon.co.uk/dp/B0FMXNPGPQ) [**Walmsco Placemats Red Circle Abstract Lines Decor For Dining Room Kitchen Table Waterproof Non-Slip Washable Heat Resistant Placemats Set of 4 12x18**Walmsco**£8.77**7 rev1y ago](https://www.amazon.co.uk/dp/B0F62YNWTB) [**APLKER Faux Leather Placemats and Coaster Sets 6 Washable Table Mats 17×12**APLKER**£15.46**300 rev1y ago](https://www.amazon.co.uk/dp/B0DZNQCWXB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VLUNT Faux Leather Placemats and Coasters Sets of 6 Table Mats 12 x 8**VLUNT**£11.56**4.0★**▲ 627%**](https://www.amazon.co.uk/dp/B0G7X9H2B3) [**APLKER Faux Leather Placemats 16.9×11.8 Inch Washable Table Mats Set of 6**APLKER**£15.22**4.6★**▲ 325%**](https://www.amazon.co.uk/dp/B0FY6B7KVS) [**Walmsco Placemats Red Circle Abstract Lines Decor For Dining Room Kitchen Table Waterproof Non-Slip Washable Heat Resistant Placemats Set of 4 12x18**Walmsco**£8.77**4.2★**▲ 271%**](https://www.amazon.co.uk/dp/B0F62YNWTB) [**pigchcy Leather 45x30cm Placemats and Coasters Set of 4 PVC Heat-Resistant Waterproof Placemats Washable Wipeable Table Mats for Dining Room and Decor (Wine Red)**pigchcy**£9.91**4.2★**▲ 203%**](https://www.amazon.co.uk/dp/B09PKZC885) [**Premier Housewares Home Sweet Home Placemats - Set of 4 Red**Premier**£9.73**3.9★**▲ 175%**](https://www.amazon.co.uk/dp/B00P6K7PHK)
**~~View all trending →~~**
## **What buyers say about red placemats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**41%
*“Very nice addition to my dining table”*
**Ease Of Cleaning**22%
*“easy to clean”*
**Color**14%
*“Very pleased with my purchase lovely colour would buy again”*
**Value For Money**12%
*“Excellent value”*
**Durability**8%
*“Durability”*
**Heating**4%
*“you can go full heat and steam”*
### **What buyers complain about **
**Grip**20%
*“not non slip”*
**Durability**20%
*“The predecessor of this mat had lasted 20 years with no marks”*
**Size-Overall**20%
*“smaller than expected according to the price bt it worked for me”*
**Design-Overall**20%
*“Disappointed with size and structure”*
**Value For Money**10%
*“Disappointing and poor value for money”*
**Color**10%
*“Plastic dull red - poor value for money”*
### **Top return reasons **
**Color**39%
**Size-Overall**30%
**Thickness**6%
**Material Quality**6%
**Quality-Overall**5%
**Strength**3%
**Mechanism Issues**1%
**Thin**1%
**Eco Friendliness**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is red placemats profitable to sell on Amazon United Kingdom?**
- The niche generates £18K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -44.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the red placemats niche?**
- 17 brands and 53 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in red placemats?**
- Top complaints mined from reviews: Grip, Durability, Size-Overall. The return rate is 3.8%.
- **What does it cost to enter the red placemats niche?**
- Listings span £7.08–£17.30; the average listing price is £11.69 (sweet spot $15–$100). The average incumbent carries 1,084 reviews — the moat a new listing must climb.
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