---
title: "Red Felt — £12K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/red-felt"
last_updated: "2026-07-31T17:29:19.232Z"
locale: en
meta:
description: "Niche score 37/100 · £12K/yr market · 41K searches/yr · £5.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £12K/yr market · 41K searches/yr · £5.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Felt — £12K/yr Amazon UK Niche (2026) - Flapen"
---
# **red felt**
**Skip it**
Prices mostly outside the sweet spot ($2.89–$7.69) — this niche doesn't clear our bar today.
Market size 3Growth 3Conversion 63Competition 41Returns 96Price range 0Avg price 15Brand share 41Review moat 77Quality gap 60
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****458.88**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£5.24**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£12K**
£12K/yr · 41K searches
**Growth**
**Bad****-44.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.89–£7.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, red felt is a £12K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red felt market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£21K–£26K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#242**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **82%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **222 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**14%**
- Jtnohx26% - Generic19% - DIVINA VITAE18% - Styquenzer11% - Bright Ideas7% - Discount Fabrics LTD5% - Open — no brand owns it (7 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -44.6% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Spike '26Prime Day '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/red-felt/trend)
## **Top red felt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£59210%£1K15%£2K20%£2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Felt Sheets Fabric 7 x 11 Soft Felt Fabric for Crafts 10Pcs Halloween Christmas Fabrics Fall Felts for DIY and Sewing Projects (Red)**DIVINA VITAE**£4.42**4.4★1,293 rev](https://www.amazon.co.uk/dp/B0CLRTFF33) [2**Jtnohx Red Felt Sheets Colour Felt Fabric for Crafts 12 Pcs 1mm Thick 20x30cm Soft Fabric Square for Handicraft DIY and Sewing Projects**Jtnohx**£4.39**4.4★99 rev](https://www.amazon.co.uk/dp/B0DY1FMCGH) [3**Red Felt Fabric Sheet by The Metre 90 cm Wide Thick Material for Sewing DIY Crafts and Embroidery**Generic**£7.01**4.2★16 rev](https://www.amazon.co.uk/dp/B0FD3JLW7Q) [4**Stiff Felt Sheets for Crafts 10 Pieces 7 X 11 Soft Thick Craft Hobby Felt Fabric Sheets for DIY Art Sewing Projects and Making Supplies Red**Styquenzer**£4.59**4.3★214 rev](https://www.amazon.co.uk/dp/B0FXLTWH5C) [5**Felt Fabric Plain Colour Polyester 3 Different Sizes: A4 Sheets/Half metre/Metre 90cm Wide (Red A4 Sheet (23cm x 30cm))**Generic**£2.89**4.4★62 rev](https://www.amazon.co.uk/dp/B0CQM7WP1C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Miss Pen 20 Pcs Felt Fabric Sheets in Assorted Colored Soft Thick Fabric for Crafts DIY Handcraft Sewing Squares Patchwork Nonwoven 15 x 15cm**Miss Pen**£3.05**19 rev5mo ago](https://www.amazon.co.uk/dp/B0GLF67SGG) [**Stiff Felt Sheets for Crafts 10 Pieces 7 X 11 Soft Thick Craft Hobby Felt Fabric Sheets for DIY Art Sewing Projects and Making Supplies Red**Styquenzer**£4.59**214 rev9mo ago](https://www.amazon.co.uk/dp/B0FXLTWH5C) [**Red Felt Fabric Sheet by The Metre 90 cm Wide Thick Material for Sewing DIY Crafts and Embroidery**Generic**£7.01**16 rev1y ago](https://www.amazon.co.uk/dp/B0FD3JLW7Q) [**Pack of 10 A4 Red Coloured Felt 180gsm Sheets**Janrax**£5.27**72 rev1y ago](https://www.amazon.co.uk/dp/B0DZTYNHC5) [**Jtnohx Red Felt Sheets Colour Felt Fabric for Crafts 12 Pcs 1mm Thick 20x30cm Soft Fabric Square for Handicraft DIY and Sewing Projects**Jtnohx**£4.39**99 rev1y ago](https://www.amazon.co.uk/dp/B0DY1FMCGH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Miss Pen 20 Pcs Felt Fabric Sheets in Assorted Colored Soft Thick Fabric for Crafts DIY Handcraft Sewing Squares Patchwork Nonwoven 15 x 15cm**Miss Pen**£3.05**4.5★**▲ 674%**](https://www.amazon.co.uk/dp/B0GLF67SGG) [**Hopton 90 x 90cm Felt Fabric Sheets Soft Red Felt Thick Felt Sheets for DIY Craft Sewing Projects Decoration and Patchwork**Hopton**£6.50**5.0★**▲ 643%**](https://www.amazon.co.uk/dp/B0GS91BMV1) [**BOUBONI 20/40 Pcs Soft Felt Fabric Sheet 8 x 12 Assorted Color Felt Fabric Sheets for Crafts DIY Handcraft Sewing Squares Patchwork Nonwoven (20 Red)**BOUBONI**£4.43**4.0★**▲ 403%**](https://www.amazon.co.uk/dp/B0DM8Y6X68) [**Red Felt Fabric Sheet by The Metre 90 cm Wide Thick Material for Sewing DIY Crafts and Embroidery**Generic**£7.01**4.2★**▲ 319%**](https://www.amazon.co.uk/dp/B0FD3JLW7Q) [**Felt Fabric Plain Colour Polyester 3 Different Sizes: A4 Sheets/Half metre/Metre 90cm Wide (Red A4 Sheet (23cm x 30cm))**Generic**£2.89**4.4★**▲ 199%**](https://www.amazon.co.uk/dp/B0CQM7WP1C)
**~~View all trending →~~**
## **What buyers say about red felt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Overall a great set”*
**Color**21%
*“Felt was nice colours”*
**Value For Money**15%
*“Its a lot more economical”*
**Advertised Vs Actual Product**4%
*“As expected all good”*
**Adhesion/Stickiness**4%
*“easy to sew or stick with fabric glue”*
**Ease Of Use**3%
*“They are easy to cut”*
**Material Quality**3%
*“The felt comes in a simple clear bag”*
**Thickness**3%
*“Good quality thick and strong”*
**Soft Feel**2%
*“Soft”*
**Stiffness**2%
*“Great felt, slightly stiff, I used it as a base of burlesque pasties”*
### **What buyers complain about **
**Thickness**15%
*“it's not as thick as I'd like”*
**Upholstery/Fabric Quality**8%
*“also thin fabric”*
**Size-Overall**8%
*“Get a large piece”*
**Color**8%
*“Personally I don't like the colour”*
**Thin**4%
*“a little on the thin side for me”*
**Stretchability/Expandability/Elasticity**2%
*“Hower, that did not distract from them being really useful and she particularly liked the fact they did not stretch meaning when she cut shapes out they retained their shape perfectly, whereas others she had used that did stretch often became misshapen very easily”*
**Quality-Overall**2%
*“the quality isn't premium”*
**Ease Of Use**2%
*“not as easy to pull apart”*
**Hard Feel**1%
*“.Sturdy, not soft and flappy”*
### **Top return reasons **
**Size-Overall**43%
**Material Quality**14%
**Color**14%
**Thin**14%
**Compatibility-Overall**7%
**Quality-Overall**7%
## **Common questions**
- **Is red felt profitable to sell on Amazon United Kingdom?**
- The niche generates £12K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -44.6%. Flapen's verdict: Skip it (37/100).
- **How competitive is the red felt niche?**
- 13 brands and 17 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in red felt?**
- Top complaints mined from reviews: Thickness, Upholstery/Fabric Quality, Size-Overall. The return rate is 0.9%.
- **When does demand for red felt peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 7.0× the quietest.
- **What does it cost to enter the red felt niche?**
- Listings span £2.89–£7.69; the average listing price is £5.24 (sweet spot $15–$100). The average incumbent carries 459 reviews — the moat a new listing must climb.
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