---
title: "Search terms — red candles - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/red-candles/search-terms"
last_updated: "2026-07-31T23:24:48.025Z"
locale: en
meta:
  description: "Niche score 43/100 · £91K/yr market · 192K searches/yr · £6.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · £91K/yr market · 192K searches/yr · £6.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — red candles - Flapen"
---

# **red candles**

**Skip it**

Soft demand (-54.7% this quarter) — this niche doesn't clear our bar today.

Market size 23Growth 0Conversion 77Competition 47Returns 93Price range 2Avg price 18Brand share 45Review moat 51Quality gap 78

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****7.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,450.32**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****£91K**

£91K/yr · 192K searches

**Avg price**

**Bad****£6.37**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.17–£15.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-54.7%**

90-day search growth — must beat 0% to launch