---
title: "Rattan Chair — £106K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/rattan-chair"
last_updated: "2026-07-31T16:43:06.414Z"
locale: en
meta:
description: "Niche score 64/100 · £106K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · £106K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rattan Chair — £106K/yr Amazon UK Niche (2026) - Flapen"
---
# **rattan chair**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 26Growth 77Conversion 5Competition 91Returns 99Price range 23Avg price 76Brand share 75Review moat 91Quality gap 75
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Review moat**
**Great****175.51**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+65.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****£97.29**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£106K**
£106K/yr · 302K searches
**Price range**
**Bad****£24.52–£349.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, rattan chair is a £106K/yr Amazon United Kingdom market (302K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 64/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rattan chair market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£73K–£97K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#440**
- **Page quality**
- **0%**
- **Prime**
- **20%**
- **Sponsored**
- **94%**
- **Out of stock**
- **21.2%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**44 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**60%**
Top 20: 87%
**Top-5 click share**
**24%**
Top 20: 56%
**Open market**
**37%**
- Yaheetech32% - Outsunny11% - MFSTUDIO6% - CASARIA6% - tectake4% - DKIEI3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +65.4% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/rattan-chair/trend)
## **Top rattan chair search terms**
- **rattan garden chairs**52K/yr+158.8%0.3% conv. - **rattan chair**38K/yr+17.7%0.1% conv. - **garden rattan chair**16K/yr+136.6%0.3% conv. - **rattan chairs outdoor**24K/yr+39.1%0.4% conv. - **rattan chairs**23K/yr+53.2%0.2% conv. - **garden armchair**14K/yr+112.7%0.1% conv. - **wicker chair**26K/yr+17.5%0.1% conv. - **rattan garden chair**14K/yr+54.8%0.2% conv. - **rattan dining chairs**20K/yr+9.8%0.1% conv. - **wicker chairs for garden**11K/yr+67.2%0.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/rattan-chair/search-terms)
## **Top rattan chair products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£4K6%£6K8%£8K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yaheetech Set of 2 Rattan Stackable Outdoor Garden Chair Lightweight All-Weather w/Armrests for Patio Backyard Poolside Brown**Yaheetech**£47.42**4.5★65 rev](https://www.amazon.co.uk/dp/B0F3HV5RBT) [2**Yaheetech Set of 2 Rattan Stackable Outdoor Garden Chair Lightweight All-Weather w/Armrests for Patio Backyard Poolside Grey**Yaheetech**£54.62**4.5★65 rev](https://www.amazon.co.uk/dp/B0GQ7887KM) [3**Yaheetech 3-Piece Rattan Garden Set Outdoor Patio Conversation Furniture Woven Chairs & 1 Side Table with Cushions for Bistro/Porch/Garden/Deck/Courtyard Black/Grey**Yaheetech**£64.19**4.6★872 rev](https://www.amazon.co.uk/dp/B08WCD5PB8) [4**Yaheetech Rattan Garden Chairs Set of 2 Outdoor Garden Armchairs with Cushions Armrests High Backrest Handwoven Rattan for Patio Garden Balcony Brown/Beige**Yaheetech**£65.74**4.1★35 rev](https://www.amazon.co.uk/dp/B0GQH36K57) [5**MFSTUDIO Garden Chairs Set of 2 Outdoor Wicker Rattan Chairs with Cushions Conversation Set for Patio Backyard Garden and Poolside**MFSTUDIO**£84.69**4.1★82 rev](https://www.amazon.co.uk/dp/B089ZQ7G8K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**COSTWAY PE Rattan Garden Chair Outdoor Armchair Wicker Lounge Chairs with Soft Cushion Heavy Duty Metal Frame Patio Dining Chair for Backyard Porch Balcony & Living Room (Gray 68 x 84 x 87 cm)**COSTWAY**£69.48**21 rev2mo ago](https://www.amazon.co.uk/dp/B0H2LFN399) [**Yaheetech Rattan Garden Chairs Set of 2 Outdoor Garden Armchairs with Cushions Armrests High Backrest Handwoven Rattan for Patio Garden Balcony Brown/Beige**Yaheetech**£65.74**35 rev4mo ago](https://www.amazon.co.uk/dp/B0GQH36K57) [**Yaheetech Rattan Garden Chairs Set of 2 Outdoor Garden Armchairs with Cushions Armrests High Backrest Handwoven Rattan for Patio Garden Balcony Black/Gray**Yaheetech**£66.18**35 rev4mo ago](https://www.amazon.co.uk/dp/B0GQH1FFPP) [**Yaheetech Set of 2 Rattan Stackable Outdoor Garden Chair Lightweight All-Weather w/Armrests for Patio Backyard Poolside Grey**Yaheetech**£54.62**65 rev5mo ago](https://www.amazon.co.uk/dp/B0GQ7887KM) [**PHI VILLA Garden Chairs Set of 4 Outdoor Dining Chairs Rope Rattan Patio Chairs Armchair Set with Extra Thick 8cm Cushions and E-coating Metal Frame for Backyard Porch Poolside Beige**PHI VILLA**£207.63**11 rev5mo ago](https://www.amazon.co.uk/dp/B0GLMXMWN1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**COSTWAY PE Rattan Garden Chair Outdoor Armchair Wicker Lounge Chairs with Soft Cushion Heavy Duty Metal Frame Patio Dining Chair for Backyard Porch Balcony & Living Room (Gray 68 x 84 x 87 cm)**COSTWAY**£69.48**4.2★**▲ 90%**](https://www.amazon.co.uk/dp/B0H2LFN399) [**CASARIA Set of 2 Polyrattan Garden Chairs | Stackable | Weatherproof | High Back Armchairs with 7cm Padded Seat Cushions | 160kg Load Capacity | Outdoor Garden Patio Balcony Furniture | Grey**CASARIA**£87.81**4.1★**▲ 87%**](https://www.amazon.co.uk/dp/B08WM16JV8) [**Yaheetech Set of 2 Rattan Stackable Outdoor Garden Chair Lightweight All-Weather w/Armrests for Patio Backyard Poolside Grey**Yaheetech**£54.62**4.5★**▲ 76%**](https://www.amazon.co.uk/dp/B0GQ7887KM) [**Yaheetech Rattan Garden Chairs Set of 2 Outdoor Garden Armchairs with Cushions Armrests High Backrest Handwoven Rattan for Patio Garden Balcony Brown/Beige**Yaheetech**£65.74**4.1★**▲ 60%**](https://www.amazon.co.uk/dp/B0GQH36K57) [**Yaheetech 3-Piece Rattan Garden Furniture Set 2 Seater Chairs & 1 Table for Balcony with Cushions for House/Porch/Garden/Backyard/Outdoor Use Black**Yaheetech**£62.32**4.7★**▲ 59%**](https://www.amazon.co.uk/dp/B0F23LZMCH)
**~~View all trending →~~**
## **What buyers say about rattan chair**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“A great set for the price I am amazed at the quality”*
**Value For Money**15%
*“Amazing value”*
**Comfort-Overall**15%
*“So comfy”*
**Assembly/Installation**14%
*“Easy assembly”*
**Strength**10%
*“This chair is amazing comfortable sturdy”*
**Cushion**5%
*“the cushions are very soft”*
**Design-Overall**2%
*“It looks really stylish”*
**Instructions/User Manual/Troubleshooting**2%
*“the instructions were clear”*
**Size-Overall**2%
*“Fits the chair perfectly”*
**Advertised Vs Actual Product**1%
*“Just what I needed”*
### **What buyers complain about **
**Assembly/Installation**27%
*“difficult to put together”*
**Size-Overall**6%
*“are quite big”*
**Cushion**5%
*“Definitely need a cushion”*
**Alignment**4%
*“Screw holes out of line”*
**Value For Money**4%
*“Not happy at all with it considering they were not cheap”*
**Quality-Overall**3%
*“Not best quality for new product”*
**Instructions/User Manual/Troubleshooting**2%
*“The instructions are terrible”*
**Rusts/Corrodes**1%
*“as damage to the powder coating will make it more susceptible to rust”*
**Strength**1%
*“plastic screw piece weak”*
**Mounting**1%
*“Don't tighten the bolts until they are all in place otherwise the last bolt is out of line”*
### **Top return reasons **
**Defective Material/Parts**17%
**Size-Overall**17%
**Quality-Overall**10%
**Color**9%
**Assembly/Installation**8%
**Comfort-Overall**4%
**Height**4%
**Material Quality**4%
**Advertised Vs Actual Product**4%
**Alignment**3%
## **Common questions**
- **Is rattan chair profitable to sell on Amazon United Kingdom?**
- The niche generates £106K/yr across 96 tracked products. 11 of 28 products launched in the last 360 days are still selling. 90-day search growth is +65.4%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the rattan chair niche?**
- 44 brands and 48 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in rattan chair?**
- Top complaints mined from reviews: Assembly/Installation, Size-Overall, Cushion. The return rate is 0.1%.
- **When does demand for rattan chair peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the rattan chair niche?**
- Listings span £24.52–£349.16; the average listing price is £97.29 (sweet spot $15–$100). The average incumbent carries 176 reviews — the moat a new listing must climb.
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