---
title: "Quiz Games — £109K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/quiz-games"
last_updated: "2026-07-31T20:43:22.594Z"
locale: en
meta:
description: "Niche score 51/100 · £109K/yr market · 261K searches/yr · £11.79 avg price. Soft demand (-17.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £109K/yr market · 261K searches/yr · £11.79 avg price. Soft demand (-17.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Quiz Games — £109K/yr Amazon UK Niche (2026) - Flapen"
---
# **quiz games**
**Worth a look**
Shows low returns (0.9%), but soft demand (-17.5% this quarter) keeps it on the watch list.
Market size 26Growth 16Conversion 45Competition 80Returns 96Price range 51Avg price 48Brand share 63Review moat 44Quality gap 50
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£4.36–£26.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£11.79**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,088.95**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£109K**
£109K/yr · 261K searches
**Growth**
**Bad****-17.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, quiz games is a £109K/yr Amazon United Kingdom market (261K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **quiz games market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£94K–£118K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#512**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**151**
**Top-5 brand share**
**67%**
Top 20: 99%
**Top-5 click share**
**35%**
Top 20: 84%
**Open market**
**27%**
- Cheatwell Games37% - Shot in the Dark8% - Quokka8% - Ginger Fox7% - The World Game7% - More or Less6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 13.5×
[**Open Trend **](https://flapen.com/research/uk/home-garden/quiz-games/trend)
## **Top quiz games search terms**
- **quiz games**56K/yr-8.6%2.1% conv. - **quiz**34K/yr-28.7%0.1% conv. - **trivia games**21K/yr+6.7%1.9% conv. - **quiz games for adults**22K/yr-32.1%3.5% conv. - **quiz cards**13K/yr+2.5%3.3% conv. - **trivia**12K/yr-11.9%1.2% conv. - **pub quiz**16K/yr-9.6%1.7% conv. - **quiz game**12K/yr-20.7%3.1% conv. - **pub quiz game**15K/yr-32.9%5.3% conv. - **general knowledge quiz cards**7K/yr-30.3%6.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/quiz-games/search-terms)
## **Top quiz games products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£7K9%£10K12%£13K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cheatwell Games General Knowledge Top Trivia - Party Game - Family Game - Travel Game - Fun and Easy to Play - 1000 Trivia Questions - for 2 or More Players - Ages 14+**Cheatwell Games**£6.36**4.5★1,718 rev](https://www.amazon.co.uk/dp/B01LZLZFAV) [2**Super Trivia Games for Adults with 1200 Questions - Fun Board Game with Trivia Cards - Family Game for Teens and Adults - Fun Party Games for Teenage Boy Gifts**The World Game**£15.84**4.6★826 rev](https://www.amazon.co.uk/dp/B0D2DQV65P) [3**Quokka Trivia Card Games for Adults with 500 Questions - Party Board Games For Family Night Trivia Questions with Answers General Knowledge Quiz Cards For Teens and Families**Quokka**£8.41**4.4★549 rev](https://www.amazon.co.uk/dp/B0DDCPG8FF) [4**CHEATWELL GAMES The Crown Pub Quiz - 400 Questions - Comes With Answer Pad & Pencils - Ages 14+ Blue/White**Cheatwell Games**£8.60**4.4★174 rev](https://www.amazon.co.uk/dp/B0CFFWH1PT) [5**More or Less First Edition Card Game - How Good Is Your Judgement? 2 Players + | Perfect for Gift Travel Holiday | For Kids Teens & Adults | Play Anywhere | Age 12+**More or Less**£9.59**4.4★6,709 rev](https://www.amazon.co.uk/dp/B087KLKN7T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Handsome Egg Games What Percent? - Guess the Percentage Quiz Card Game with Surprising Facts for Teens & Adults**Handsome Egg Games**£10.96**14 rev8mo ago](https://www.amazon.co.uk/dp/B0G25W7VSJ) [**How Do You Not Know This Quiz Game | Fantastic Festive Gift or Stocking Filler | Fun Fast-Paced Party Game for Adults Families & Teens | 3+ Players Aged 12+**Shot in the Dark**£9.79**92 rev9mo ago](https://www.amazon.co.uk/dp/B0FT25WC28) [**Outsmarted Live Quiz Show Interactive Board Game - Ultimate Edition Age 8+**OUTSMARTED!**£26.18**11,146 rev11mo ago](https://www.amazon.co.uk/dp/B0DZP58RKJ) [**Aryllis RANK IT Quiz Game 1000+ questions Rank Answers to Pub Quiz Questions from High to Low Trivia Game for Adults Birthday Gift Idea**Aryllis**£9.27**10 rev1y ago](https://www.amazon.co.uk/dp/B0FFHKH44S) [**Quokka Trivia Card Games for Adults with 500 Questions - Party Board Games For Family Night Trivia Questions with Answers General Knowledge Quiz Cards For Teens and Families**Quokka**£8.41**549 rev1y ago](https://www.amazon.co.uk/dp/B0DDCPG8FF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Handsome Egg Games What Percent? - Guess the Percentage Quiz Card Game with Surprising Facts for Teens & Adults**Handsome Egg Games**£10.96**4.2★**▲ 519%**](https://www.amazon.co.uk/dp/B0G25W7VSJ) [**Outsmarted Live Quiz Show Interactive Board Game - Ultimate Edition Age 8+**OUTSMARTED!**£26.18**4.5★**▲ 163%**](https://www.amazon.co.uk/dp/B0DZP58RKJ) [**Aryllis RANK IT Quiz Game 1000+ questions Rank Answers to Pub Quiz Questions from High to Low Trivia Game for Adults Birthday Gift Idea**Aryllis**£9.27**5.0★**▲ 159%**](https://www.amazon.co.uk/dp/B0FFHKH44S) [**Would You Know That? The Ultimate Quiz Trivia Board Game | Board Games | Family Games | Party Games | Adult Games | Christmas Party Games | Board Games for Adults | Card Games**Would You Know That?**£16.08**4.2★**▲ 87%**](https://www.amazon.co.uk/dp/B0FJS55463) [**Cheatwell Games Top Trivia Ultimate Quiz Game - 5000 Questions to Test Your Knowledge & Memory on Music Film Television Science Food General Knowledge for Ages 14 Plus**Cheatwell Games**£14.33**4.5★**▲ 62%**](https://www.amazon.co.uk/dp/B09JPGF7HS)
**~~View all trending →~~**
## **What buyers say about quiz games**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**60%
*“Fun for all”*
**Trivia Games**11%
*“Great fun for home trivia / quiz nights”*
**Ease Of Use**7%
*“Easy to use”*
**Value For Money**5%
*“Good value”*
**Music Effect**4%
*“enjoying the music”*
**Quality-Overall**3%
*“Decent quality”*
**Advertised Vs Actual Product**2%
*“As described”*
**Gifting Purpose**2%
*“Was a gift”*
**Educational-Overall**1%
*“Great fun, excellent facts and educational for all”*
**Instructions/User Manual/Troubleshooting**1%
*“instructions clear to follow”*
### **What buyers complain about **
**Value For Money**23%
*“Little expensive for this item”*
**Fun/Entertainment Experience**19%
*“This card game is a bit boring”*
**Trivia Games**7%
*“The problem with this game is that the questions contain such obscure, and frankly, boring information that the whole thing is a washout”*
**Quality-Overall**6%
*“poor form”*
**Advertised Vs Actual Product**5%
*“This was not stated in the product details”*
**Compatibility-Overall**5%
*“Not compatible with our Samsung phones”*
**Ease Of Use**5%
*“not so easy to play as on tv”*
**Weight Heavy**5%
*“US heavy, don't buy outside that market”*
**Gifting Purpose**2%
*“they all look like second hand gifts”*
**Hard Feel**2%
*“Bit dull”*
### **Top return reasons **
**Gifting Purpose**19%
**Size-Overall**14%
**Advertised Vs Actual Product**13%
**Compatibility-Overall**11%
**Functionality-Overall**9%
**Value For Money**6%
**Quality-Overall**6%
**Connectivity-Overall**6%
**Product Condition**5%
**Defective Material/Parts**3%
## **Common questions**
- **Is quiz games profitable to sell on Amazon United Kingdom?**
- The niche generates £109K/yr across 39 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the quiz games niche?**
- 22 brands and 151 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in quiz games?**
- Top complaints mined from reviews: Value For Money, Fun/Entertainment Experience, Trivia Games. The return rate is 0.9%.
- **When does demand for quiz games peak?**
- Demand peaks in Nov–Dec; the busiest month runs 13.5× the quietest.
- **What does it cost to enter the quiz games niche?**
- Listings span £4.36–£26.18; the average listing price is £11.79 (sweet spot $15–$100). The average incumbent carries 2,089 reviews — the moat a new listing must climb.
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