---
title: "Reviews — puzzle post - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/puzzle-post/reviews"
last_updated: "2026-07-31T23:22:46.587Z"
locale: en
meta:
  description: "Niche score 35/100 · £25K/yr market · 24K searches/yr · £13.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 35/100 · £25K/yr market · 24K searches/yr · £13.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — puzzle post - Flapen"
---

# **puzzle post**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 6Growth 9Conversion 79Competition 10Returns 97Price range 23Avg price 61Brand share 0Review moat 58Quality gap 63

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£13.26**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,167.91**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****£10.60–£16.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-32.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£25K**

£25K/yr · 24K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand