---
title: "Pumpkin Mug — £16K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/pumpkin-mug"
last_updated: "2026-07-31T22:25:01.161Z"
locale: en
meta:
description: "Niche score 55/100 · £16K/yr market · 210K searches/yr · £9.31 avg price. A small market ($16K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £16K/yr market · 210K searches/yr · £9.31 avg price. A small market ($16K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pumpkin Mug — £16K/yr Amazon UK Niche (2026) - Flapen"
---
# **pumpkin mug**
**Worth a look**
Shows low returns (0.8%), but a small market ($16K/yr) keeps it on the watch list.
Market size 4Growth 81Conversion 11Competition 81Returns 96Price range 23Avg price 28Brand share 81Review moat 74Quality gap 55
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+73.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****529.09**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£9.31**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.52–£18.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£16K**
£16K/yr · 210K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, pumpkin mug is a £16K/yr Amazon United Kingdom market (210K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin mug market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£37K–£47K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#6,661**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **54%**
- **Out of stock**
- **34.2%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**76**
**Top-5 brand share**
**54%**
Top 20: 94%
**Top-5 click share**
**34%**
Top 20: 80%
**Open market**
**41%**
- Something Different Wholesale16% - Something Different12% - Widdop and Co11% - CharmBurst10% - WXYTXHYQ6% - Merrwon5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +73.8% search growth over the last 90 days.
25K15KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 56.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/pumpkin-mug/trend)
## **Top pumpkin mug search terms**
- **halloween mug**50K/yr+92.9%0.7% conv. - **pumpkin mug**30K/yr+51.3%1.5% conv. - **halloween cups**34K/yr+168.8%0.5% conv. - **halloween mugs**18K/yr+98.3%0.2% conv. - **autumn mug**33K/yr+63.6%0.1% conv. - **ghost mug**9K/yr-17.3%0.8% conv. - **halloween cup**17K/yr+126.5%0.4% conv. - **halloween mugs for adults**8K/yr+140.2%0.0% conv. - **pumpkin cup**5K/yr+33.3%1.3% conv. - **pumpkin mugs**4K/yr+111.8%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/pumpkin-mug/search-terms)
## **Top pumpkin mug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4926%£9849%£1K12%£2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CharmBurst Pumpkin Mug Halloween 12oz Ceramic Mug With Black Face Cute Coffee Mug Autumn Pumpkin Shape Mug For Autumn Decor Birthday Drinking Mug**CharmBurst**£6.57**4.6★9 rev](https://www.amazon.co.uk/dp/B0FGJ3WBS6) [2**Something Different Wholesale Hey Boo Ghost Shaped Ceramic Mug - Spooktacular Halloween Mug for Witches Brew - Ghost Mugs Halloween Mugs**Something Different Wholesale**£8.13**4.2★32 rev](https://www.amazon.co.uk/dp/B0C7GS528X) [3**Widdop and Co Country Living Pumpkin Mug Orange Leaves Ceramic Mug**Widdop and Co**£12.44**3.9★15 rev](https://www.amazon.co.uk/dp/B0FP2PX32M) [4**something different HA_40331 Enamel Mug | Pumpkin Spice | 1pc. 165g White**Something Different**£6.54**4.4★57 rev](https://www.amazon.co.uk/dp/B09Z7576C5) [5**Halloween Gifts Halloween Mug 3D Pumpkin Mug for Women Hallowee-n Cups Gift for Her 3D Cute Cup 15oz Funny Cartoon Hand-painted Ceramic Milk Cup Novelty Birthday Gif-ts for Her Women Girls Friend**WXYTXHYQ**£11.51**4.3★18 rev](https://www.amazon.co.uk/dp/B0FCD4KDYM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Something Different Wholesale Spooky Street Stacking Mug Set | Novelty Halloween Design | Set of 4 Mugs**Something Different Wholesale**£17.87**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H169BTXF) [**LOOFORE Glass Coffee Mugs 15oz 460ml with Handle and Spoon Set of 2**LOOFORE**£9.17**29 rev6mo ago](https://www.amazon.co.uk/dp/B0GFDGJ49B) [**Ginger Ray Halloween Cups Set of 2 Witchs Brew Potion Bottles Glass Halloween Party Drinkware**Ginger Ray**£5.33**2 rev9mo ago](https://www.amazon.co.uk/dp/B0FTT1K9K4) [**Spooky Cat and Pumpkin Print Mug Halloween Mugs Autumn Drinkware for Hot & Cold Beverages Coffee or Tea Camping Mug for Indoor Outdoor Use**Tech Island**£6.42**0 rev10mo ago](https://www.amazon.co.uk/dp/B0FR3NPY2F) [**Widdop and Co Country Living Pumpkin Mug Orange Leaves Ceramic Mug**Widdop and Co**£12.44**15 rev11mo ago](https://www.amazon.co.uk/dp/B0FP2PX32M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Something Different Wholesale Spooky Street Stacking Mug Set | Novelty Halloween Design | Set of 4 Mugs**Something Different Wholesale**£17.87**0.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0H169BTXF) [**LOOFORE Glass Coffee Mugs 15oz 460ml with Handle and Spoon Set of 2**LOOFORE**£9.17**4.6★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GFDGJ49B) [**Ginger Ray Halloween Cups Set of 2 Witchs Brew Potion Bottles Glass Halloween Party Drinkware**Ginger Ray**£5.33**5.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0FTT1K9K4) [**CharmBurst Pumpkin Mug Halloween 12oz Ceramic Mug With Black Face Cute Coffee Mug Autumn Pumpkin Shape Mug For Autumn Decor Birthday Drinking Mug**CharmBurst**£6.57**4.6★**▲ 857%**](https://www.amazon.co.uk/dp/B0FGJ3WBS6) [**Widdop Nightmare Before Christmas Jack Skellington Mug Every Day is Halloween Large Ceramic Gift Cup Official Collectable Coffee Tea & Hot Chocolate Mug for Fans**Widdop and Co**£10.50**5.0★**▲ 855%**](https://www.amazon.co.uk/dp/B0G2PV9BK9)
**~~View all trending →~~**
## **What buyers say about pumpkin mug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**11%
*“good size”*
**Design-Overall**11%
*“Cute Pumpkin Design”*
**Quality-Overall**9%
*“Well made and well executed”*
**Temperature Retention**8%
*“it keeps fingers away from the hot glass which helps when the drink is fresh”*
**Comfort-Overall**6%
*“Big comfy cuppa cups”*
**Shape/Style**6%
*“I love the pumpkin shape because it makes lattes look nice”*
**Value For Money**5%
*“I think these are good value for money”*
**Gifting Purpose**4%
*“it was a valentines gift from my partner”*
**Cooking Experience**4%
*“Makes breakfast feel a bit special”*
**Leak-Proof**4%
*“no alarming cracks or pops”*
### **What buyers complain about **
**Strength**19%
*“break even with a little pressure making them extremely fragile for everyday use”*
**Dishwasher Safe**10%
*“The manufacturer also warns you about putting them in the dishwasher”*
**Size-Overall**7%
*“I thought that they were smaller”*
**Heating**6%
*“cooled when pouring a drink in if the handle finally finishes cracking all the way through it could crack the entire mug when using it”*
**Heat Resistance**2%
*“They also dont retain heat as well as thicker mugs”*
**Thickness**2%
*“The glass feels a bit thinner than I expected”*
### **Top return reasons **
**Size-Overall**50%
**Quality-Overall**20%
**Advertised Vs Actual Product**10%
**Gifting Purpose**10%
**Color**5%
**Weight Heavy**5%
## **Common questions**
- **Is pumpkin mug profitable to sell on Amazon United Kingdom?**
- The niche generates £16K/yr across 35 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +73.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the pumpkin mug niche?**
- 25 brands and 76 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in pumpkin mug?**
- Top complaints mined from reviews: Strength, Dishwasher Safe, Size-Overall. The return rate is 0.8%.
- **When does demand for pumpkin mug peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 56.0× the quietest.
- **What does it cost to enter the pumpkin mug niche?**
- Listings span £3.52–£18.42; the average listing price is £9.31 (sweet spot $15–$100). The average incumbent carries 529 reviews — the moat a new listing must climb.
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