---
title: "Pumpkin Cushion — £6K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/pumpkin-cushion"
last_updated: "2026-08-01T02:07:56.518Z"
locale: en
meta:
description: "Niche score 47/100 · £6K/yr market · 83K searches/yr · £7.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £6K/yr market · 83K searches/yr · £7.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pumpkin Cushion — £6K/yr Amazon UK Niche (2026) - Flapen"
---
# **pumpkin cushion**
**Skip it**
Prices mostly outside the sweet spot ($3.99–$12.45) — this niche doesn't clear our bar today.
Market size 1Growth 93Conversion 11Competition 50Returns 82Price range 0Avg price 21Brand share 78Review moat 99Quality gap 22
**Review moat**
**Incredible****26.17**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+104.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.66**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£6K**
£6K/yr · 83K searches
**Price range**
**Bad****£3.99–£12.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, pumpkin cushion is a £6K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin cushion market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£11K–£15K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#2,656**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **67%**
- **Out of stock**
- **36.6%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **222 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**57%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 100%
**Open market**
**36%**
- GADITIEK14% - Ganbaro12% - Kouoybt11% - Miaikoe11% - Nymora8% - Irayin7%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +104.8% search growth over the last 90 days.
18K13KSpike '24Spike '25Spike '26 seasonSepDecJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 121.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/pumpkin-cushion/trend)
## **Top pumpkin cushion search terms**
- **halloween cushion covers**23K/yr+87.5%1.1% conv. - **halloween cushions**22K/yr+140.5%0.7% conv. - **halloween pillows**7K/yr+552.7%0.4% conv. - **halloween cushion**9K/yr+52.8%0.3% conv. - **ghost cushion**6K/yr+48.5%0.7% conv. - **halloween pillow**9K/yr+66.3%0.4% conv. - **halloween pillow covers**6K/yr-3.3%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/pumpkin-cushion/search-terms)
## **Top pumpkin cushion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2238%£44612%£66916%£8921101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GADITIEK 2 PCS Halloween Pillow Covers 45 x 45 cm Funny Ghost Cushion Covers Halloween Plush Pillow Case Ghost Decor Throw Cushion Case for Sofa Bedroom Living Room Home Decor (Emoticon Pumpkin)**GADITIEK**£10.15**4.3★19 rev](https://www.amazon.co.uk/dp/B0FNR447KP) [2**Ganbaro 2PCS Halloween Pillow Covers Ghost Cushion Halloween Cushion Covers 18x18 Inch Halloween Interior Decoration Room Decoration Aesthetic Autumn Interior Modern Decoration**Ganbaro**£5.93**5.0★2 rev](https://www.amazon.co.uk/dp/B0FFSK5BWL) [3**Kouoybt Halloween Pillow Covers Pumpkin Spooky Ghost Cushion Covers Soft 3D Sewing Throw Pillow Cases for Sofa Bed Couch Halloween Decorations (White 45cm*45cm)**Kouoybt**£3.99**4.8★8 rev](https://www.amazon.co.uk/dp/B0FH22P3GC) [4**Miaikoe Halloween Ghost Cushion Covers 40x40 Set of 2 Soft Plush Faux Farmhouse Pillow Cases for Fall Autumn Thanksgiving Halloween Holiday Decorations Black**Miaikoe**£6.88**4.7★36 rev](https://www.amazon.co.uk/dp/B0FHB427L9) [5**Irayin Halloween Pillow Covers 18x18 Inch Set of 4 Pumpkin Crow Scarecrow Skull Throw Pillow Covers Halloween Decorations Winter Holiday Decor Linen Pillowcase Cushion Casefor Sofa Couch Home Decor**Irayin**£8.84**4.2★149 rev](https://www.amazon.co.uk/dp/B0CDQ6MQJC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Set Of 4 Autumn Cushion Covers 45 X 45cm Square Pumpkin Cushions Pillow Protectors Throw Pillow Cases With Invisible Zipper For Sofa Couch Bedroom Living Room Halloween Orange Fall Decorative**OYIWINMI**£7.79**2 rev2mo ago](https://www.amazon.co.uk/dp/B0H29G19TS) [**Autumn Cushion Covers 2 Pcs Pumpkin Pillow Cover 45 X 45cm Orange Fluffy Pumpkins Throw Pillows Cushions Halloween Couch Decorative Decor Fall Decorations Room Autumnal Bedding Season Essentials**OYIWINMI**£6.69**2 rev2mo ago](https://www.amazon.co.uk/dp/B0H266XW8M) [**HAICN Orange Pumpkin Decoration Simulated Plush Pumpkin Throw Pillow Pumpkin Shaped Pillow Cushion Halloween Sofa Throw for Sofa Bedroom Halloween Thanksgiving**HAICN**£8.29**0 rev2mo ago](https://www.amazon.co.uk/dp/B0GZGSH79V) [**GADITIEK 2 PCS Halloween Pillow Covers 45 x 45 cm Funny Ghost Cushion Covers Halloween Plush Pillow Case Ghost Decor Throw Cushion Case for Sofa Bedroom Living Room Home Decor (Emoticon Pumpkin)**GADITIEK**£10.15**19 rev11mo ago](https://www.amazon.co.uk/dp/B0FNR447KP) [**iuiiaii Halloween Cushion Covers Halloween Decor Ghost Cushion Pillow Covers 45 X 45 Cm Ghost Design Throw Pillow Cases Soft Plush for Indoor Home Bedroom Couch Sofa Decor Pillow Cushion Case**iuiiaii**£5.04**3 rev11mo ago](https://www.amazon.co.uk/dp/B0FLYCM3D7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Autumn Cushion Covers 2 Pcs Pumpkin Pillow Cover 45 X 45cm Orange Fluffy Pumpkins Throw Pillows Cushions Halloween Couch Decorative Decor Fall Decorations Room Autumnal Bedding Season Essentials**OYIWINMI**£6.69**4.5★**▲ 726%**](https://www.amazon.co.uk/dp/B0H266XW8M) [**HAICN Orange Pumpkin Decoration Simulated Plush Pumpkin Throw Pillow Pumpkin Shaped Pillow Cushion Halloween Sofa Throw for Sofa Bedroom Halloween Thanksgiving**HAICN**£8.29**0.0★**▲ 714%**](https://www.amazon.co.uk/dp/B0GZGSH79V) [**Set Of 4 Autumn Cushion Covers 45 X 45cm Square Pumpkin Cushions Pillow Protectors Throw Pillow Cases With Invisible Zipper For Sofa Couch Bedroom Living Room Halloween Orange Fall Decorative**OYIWINMI**£7.79**5.0★**▲ 710%**](https://www.amazon.co.uk/dp/B0H29G19TS) [**magimagi Ghost Plush Pillow Ghost Throw Pillows with Pumpkin Hat 30CM Cushion for Sofa Couch Bedroom Stocking Fillers Xmas Homeware Gifts**magimagi**£5.46**5.0★**▲ 340%**](https://www.amazon.co.uk/dp/B0FK5HNSZB) [**MIFKLMV Halloween Throw Pillow Covers Set of 2 Ghost&Pumpkin Pattern Design Throw Cushion Covers Fall Decor Pillowcases for Couch Sofa Bedroom Home Decor 45x45cm-A**MIFKLMV**£7.38**5.0★**▲ 310%**](https://www.amazon.co.uk/dp/B0FLK5JTVH)
**~~View all trending →~~**
## **What buyers say about pumpkin cushion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**30%
*“Perfect autumn touch”*
**Quality-Overall**16%
*“They still feel well made”*
**Size-Overall**13%
*“The covers measure 45 x 45cm square and are perfect for those Autumn months and Halloween,”*
**Material Quality**9%
*“The material feels nice quality”*
**Cushion**9%
*“These are nice quality cushion covers”*
**Design-Overall**9%
*“The pumpkin design is really cute without being too over the top, and the colours are warm and seasonal”*
**Soft Feel**5%
*“Perfect autumn touch”*
**Durability**4%
*“should hold up nicely as seasonal covers”*
**Stitch/Finish/Polish**4%
*“the stitching is neat”*
### **What buyers complain about **
**Size-Overall**25%
*“I realised they'd never fit anyway”*
**Quality-Overall**25%
*“Poor Quality and badly made”*
**Color**7%
*“My only disappointment is the colour”*
### **Top return reasons **
**Advertised Vs Actual Product**100%
## **Common questions**
- **Is pumpkin cushion profitable to sell on Amazon United Kingdom?**
- The niche generates £6K/yr across 18 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +104.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the pumpkin cushion niche?**
- 16 brands and 17 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in pumpkin cushion?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.6%.
- **When does demand for pumpkin cushion peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 121.4× the quietest.
- **What does it cost to enter the pumpkin cushion niche?**
- Listings span £3.99–£12.45; the average listing price is £7.66 (sweet spot $15–$100). The average incumbent carries 26 reviews — the moat a new listing must climb.
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