---
title: "Pottd — £14K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/pottd"
last_updated: "2026-07-31T23:57:38.421Z"
locale: en
meta:
description: "Niche score 34/100 · £14K/yr market · 21K searches/yr · £30.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £14K/yr market · 21K searches/yr · £30.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pottd — £14K/yr Amazon UK Niche (2026) - Flapen"
---
# **pottd**
**Skip it**
Soft demand (-57.7% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 27Competition 23Returns 98Price range 95Avg price 95Brand share 0Review moat 67Quality gap 45
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£30.57**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£19.66–£41.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****801.73**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£14K**
£14K/yr · 21K searches
**Growth**
**Bad****-57.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pottd is a £14K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pottd market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **£15K–£23K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#198**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **80%**
- **Out of stock**
- **24.6%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **215 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- Pott'd92% - Sculpd6% - craftizen2%
## **Demand**
Weekly Amazon search volume, last 24 weeks — -57.7% search growth over the last 90 days.
1K600Spike '26Feb '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/pottd/trend)
## **Top pottd products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£1K20%£3K30%£4K40%£6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pottd at Home Pottery Kit for Adults. Air Dry Clay Kit for Beginners. Craft Kit for Adults Includes: Air-Dry Clay for Adult Tools Paints Brushes Sealant How-to-Guides**Pott'd**£32.19**4.7★2,441 rev](https://www.amazon.co.uk/dp/B09134V69J) [2**Pottd Paintables Paint-a-Mug Set Pottery Painting Kits for Adults. DIY Mug Painting Kit for Beginners. Ceramic Painting Kit Includes Mugs Paints Brushes and Painting Inspiration Guide**Pott'd**£32.95**4.4★180 rev](https://www.amazon.co.uk/dp/B0FVY9ZQ3K) [3**Pottd Date Night Candle Kit Romantic DIY Craft Kit for Couples. Includes Air-Dry Clay Candle Wax Paints Tools Fragrance Oil & Beads Perfect for Valentines Day Anniversaries or Date Nights**Pott'd**£41.16**4.4★41 rev](https://www.amazon.co.uk/dp/B0DSLW2K8G) [4**Pottd at Home Pottery Kit for Adults. Air Dry Clay Kit for Beginners. Craft Kit for Adults Includes: Air-Dry Clay for Adult Tools Paints Brushes Sealant How-to-Guides**Pott'd**£32.30**4.7★2,441 rev](https://www.amazon.co.uk/dp/B09TQ2KQWV) [5**Sculpd - The Original Pottery Kit - Complete Air Dry Clay Kit for Adults Includes Sculpting Tools Varnish Paint Brushes Guides Arts & Crafts Sets Gloss Varnish**Sculpd**£30.14**4.6★854 rev](https://www.amazon.co.uk/dp/B09HL286VM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pottd Tea & Biscuit Coaster Pottery Kit for Beginners Air Dry Clay Kit for Adults DIY Craft Kit Includes Air Dry Clay Biscuit Stamp Cutters Paints Tools and Video Guides**Pott'd**£32.10**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H1R16WKX) [**Pottd Paintables Paint-a-Mug Set Pottery Painting Kits for Adults. DIY Mug Painting Kit for Beginners. Ceramic Painting Kit Includes Mugs Paints Brushes and Painting Inspiration Guide**Pott'd**£32.95**180 rev9mo ago](https://www.amazon.co.uk/dp/B0FVY9ZQ3K) [**Pottd Paintables Paint-a-Travel Mug Kit DIY Pottery Painting Kit for Adults with Travel Mug Paints Brushes Sponges Palette and Guide Craft Kit for Adults Ideal for Personalised Gifts**Pott'd**£36.83**34 rev1y ago](https://www.amazon.co.uk/dp/B0FH9QLSMK) [**Pottd Paintables Paint-a-Wine Glass Kit - DIY Glass Painting Kit for Adults with Wine Glasses Paints Brushes Pens and Charms Craft Kit for Adults Ideal for Beginners**Pott'd**£32.53**14 rev1y ago](https://www.amazon.co.uk/dp/B0FH5LWSKC) [**craftizen Paint Your Own Mug Kit - Mug Painting Kit for 2 Adults or Kids Ceramic Mugs to Paint with Brushes & Paints DIY Pottery Painting Kit & Mug Decorating Gift Set**craftizen**£24.62**17 rev1y ago](https://www.amazon.co.uk/dp/B0FB74XXQH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pottd Tea & Biscuit Coaster Pottery Kit for Beginners Air Dry Clay Kit for Adults DIY Craft Kit Includes Air Dry Clay Biscuit Stamp Cutters Paints Tools and Video Guides**Pott'd**£32.10**0.0★**▲ 666%**](https://www.amazon.co.uk/dp/B0H1R16WKX) [**Pottd Paintables Paint-a-Wine Glass Kit - DIY Glass Painting Kit for Adults with Wine Glasses Paints Brushes Pens and Charms Craft Kit for Adults Ideal for Beginners**Pott'd**£32.53**4.5★**▲ 434%**](https://www.amazon.co.uk/dp/B0FH5LWSKC) [**Pottd Paintables Paint-a-Travel Mug Kit DIY Pottery Painting Kit for Adults with Travel Mug Paints Brushes Sponges Palette and Guide Craft Kit for Adults Ideal for Personalised Gifts**Pott'd**£36.83**4.5★**▲ 259%**](https://www.amazon.co.uk/dp/B0FH9QLSMK) [**craftizen Paint Your Own Mug Kit - Mug Painting Kit for 2 Adults or Kids Ceramic Mugs to Paint with Brushes & Paints DIY Pottery Painting Kit & Mug Decorating Gift Set**craftizen**£24.62**4.8★**▲ 241%**](https://www.amazon.co.uk/dp/B0FB74XXQH) [**Pottd at Home Pottery Kit for Adults. Air Dry Clay Kit for Beginners. Craft Kit for Adults Includes: Air-Dry Clay for Adult Tools Paints Brushes Sealant How-to-Guides**Pott'd**£36.54**4.7★**▲ 89%**](https://www.amazon.co.uk/dp/B0CW6J8517)
**~~View all trending →~~**
## **What buyers say about pottd**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Excellent quality”*
**Gifting Purpose**25%
*“Brilliant gift,”*
**Ease Of Use**13%
*“Easy and fun”*
**Fun/Entertainment Experience**13%
*“an excellent idea to keep them entertained”*
**Advertised Vs Actual Product**6%
*“Got what I ordered”*
**Value For Money**3%
*“An excellent value”*
**Instructions/User Manual/Troubleshooting**3%
*“easy to follow instructions that I've possibly ever had with a kit on here”*
**Design-Overall**3%
*“each creating our own design”*
**Color**2%
*“theres a good variety of coloured paints too”*
**Size-Overall**2%
*“Actually, considering it's only two glasses, I was quite surprised as the size of the paint pots”*
### **What buyers complain about **
**Size-Overall**17%
*“The glasses are huge”*
**Brightness/Shine/Glow**17%
*“not as bright as I was hoping-”*
**Functionality-Overall**13%
*“Never did work out what the sponge was for”*
### **Top return reasons **
**Compatibility-Overall**22%
**Gifting Purpose**22%
**Material Quality**22%
**Value For Money**11%
**Drying Time**11%
**Paint Quality**11%
## **Common questions**
- **Is pottd profitable to sell on Amazon United Kingdom?**
- The niche generates £14K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -57.7%. Flapen's verdict: Skip it (34/100).
- **How competitive is the pottd niche?**
- 3 brands and 5 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pottd?**
- Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Functionality-Overall. The return rate is 0.5%.
- **What does it cost to enter the pottd niche?**
- Listings span £19.66–£41.16; the average listing price is £30.57 (sweet spot $15–$100). The average incumbent carries 802 reviews — the moat a new listing must climb.
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