---
title: "Pot Pourri — £152K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/pot-pourri"
last_updated: "2026-07-31T23:59:41.507Z"
locale: en
meta:
description: "Niche score 53/100 · £152K/yr market · 289K searches/yr · £9.16 avg price. Soft demand (-27.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £152K/yr market · 289K searches/yr · £9.16 avg price. Soft demand (-27.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pot Pourri — £152K/yr Amazon UK Niche (2026) - Flapen"
---
# **pot pourri**
**Worth a look**
Shows low returns (0.4%), but soft demand (-27.4% this quarter) keeps it on the watch list.
Market size 32Growth 11Conversion 64Competition 80Returns 98Price range 11Avg price 26Brand share 35Review moat 62Quality gap 92
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,000.56**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£152K**
£152K/yr · 289K searches
**Avg price**
**Okay****£9.16**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-27.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£4.63–£16.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, pot pourri is a £152K/yr Amazon United Kingdom market (289K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pot pourri market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **£115K–£137K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **77%**
- **Out of stock**
- **26.9%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**13 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 80%
**Open market**
**12%**
- Qingbei Rina34% - SCENTORINI23% - Scent-Hi12% - Soul & Scents9% - Shop4allsorts6% - IKEA4% - Open — no brand owns it (7 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.4% search growth over the last 90 days.
15K10KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/pot-pourri/trend)
## **Top pot pourri search terms**
- **potpourri**91K/yr-25.4%2.8% conv. - **pot pourri**78K/yr-20.9%3.6% conv. - **pot pourri scented**79K/yr-33.5%4.9% conv. - **potpourri scented**16K/yr-32.8%4.5% conv. - **pot pourri bags**10K/yr-29.6%4.2% conv. - **popuri**3K/yr-2.2%2.2% conv. - **poperie**5K/yr-53.6%4.1% conv. - **potpourri bags**3K/yr-37.5%2.4% conv. - **autumn potpourri**5K/yr+34.5%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/pot-pourri/search-terms)
## **Top pot pourri products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£5K6%£9K9%£14K12%£18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SCENTORINI Ocean Dried Flower Potpourri 240g Blue Petals Essential Oil**SCENTORINI**£8.32**4.6★28 rev](https://www.amazon.co.uk/dp/B0FXKLG1JT) [2**Qingbei Rina White Pot pourri Vanilla Scented Dried Flowers 100g**Qingbei Rina**£7.94**3.6★643 rev](https://www.amazon.co.uk/dp/B0BWXKTGCH) [3**SCENTORINI Citrus Dried Flower Potpourri 240g Orange Petals & Essential Oil**SCENTORINI**£8.58**4.0★411 rev](https://www.amazon.co.uk/dp/B0GGNC7WW1) [4**SCENTORINI Rose Dried Flower Potpourri 240g Red Petals with Fragrance Oil**SCENTORINI**£8.27**4.0★15 rev](https://www.amazon.co.uk/dp/B0FXKJS9XR) [5**Qingbei Rina Pot pourri Bags Rose Scented Dried Flower Pink-240g**Qingbei Rina**£12.14**4.2★7,654 rev](https://www.amazon.co.uk/dp/B072N2TWJ6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Scent-Hi Natural Citrus Scented Pot Pourri with 10ml Essential Oil**Scent-Hi**£8.35**15 rev5mo ago](https://www.amazon.co.uk/dp/B0GPX7MMMZ) [**SCENTORINI Citrus Dried Flower Potpourri 240g Orange Petals & Essential Oil**SCENTORINI**£8.58**411 rev6mo ago](https://www.amazon.co.uk/dp/B0GGNC7WW1) [**Scent-Hi Natural Ocean Scented Pot Pourri with 10ml Essential Oil**Scent-Hi**£8.18**20 rev7mo ago](https://www.amazon.co.uk/dp/B0G7SF4Z44) [**Scent-Hi Natural Rose Scented Pot Pourri with 10ml Essential Oil**Scent-Hi**£8.25**14 rev7mo ago](https://www.amazon.co.uk/dp/B0G7SFQTW1) [**2 Bags Fruit Lavender Pot Pourri 200g Dried Flowers Sachets Natural**Zhixan**£6.07**5 rev7mo ago](https://www.amazon.co.uk/dp/B0G4RKQYJZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scent-Hi Natural Citrus Scented Pot Pourri with 10ml Essential Oil**Scent-Hi**£8.35**3.6★**▲ 423%**](https://www.amazon.co.uk/dp/B0GPX7MMMZ) [**SCENTORINI Rose Dried Flower Potpourri 240g Red Petals with Fragrance Oil**SCENTORINI**£8.27**4.0★**▲ 298%**](https://www.amazon.co.uk/dp/B0FXKJS9XR) [**Soul & Scents Lavender Potpourri | Dried Flowers | Fine-Living | Natural Decoration | Mood Enhancer | Perfect for Home Decor Gifts and Aromatherapy | Made in India | Pack of 2-140gm Each**Soul & Scents**£13.12**4.4★**▲ 258%**](https://www.amazon.co.uk/dp/B0DR2YPQBN) [**Scent-Hi Natural Rose Scented Pot Pourri with 10ml Essential Oil**Scent-Hi**£8.25**4.4★**▲ 234%**](https://www.amazon.co.uk/dp/B0G7SFQTW1) [**Scent-Hi Natural Ocean Scented Pot Pourri with 10ml Essential Oil**Scent-Hi**£8.18**4.0★**▲ 216%**](https://www.amazon.co.uk/dp/B0G7SF4Z44)
**~~View all trending →~~**
## **What buyers say about pot pourri**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**60%
*“Fantastic smell”*
**Quality-Overall**9%
*“Excellent product”*
**Color**8%
*“Beautiful colour”*
**Value For Money**5%
*“Good value for money”*
**Advertised Vs Actual Product**5%
*“Just as described”*
**Moist/Dry**3%
*“perfect dried lavender”*
**Gifting Purpose**2%
*“Very pleased was a birthday gift”*
**Design-Overall**1%
*“looks very attractive”*
**Durability**1%
*“Lasts for a long time”*
**Shape/Style**1%
*“nice shapes ect”*
### **What buyers complain about **
**Smell**57%
*“Smells very chemical”*
**Size-Overall**13%
*“Very small”*
**Value For Money**9%
*“Not worth the price”*
**Quality-Overall**5%
*“Disappointing: very poor quality contents”*
**Allergies**2%
*“the solvent/oil is giving me a headache after just a few minutes”*
**Strength**2%
*“OK NOT VERY STRONG SMELLING”*
**Durability**1%
*“does not last more than a few minutes”*
**Moist/Dry**1%
*“dry flakes”*
**Advertised Vs Actual Product**1%
*“Any impression that there might be more than 1 flower-head per box is misleading”*
**Color**1%
*“Colour is red and different colours”*
### **Top return reasons **
**Smell**35%
**Size-Overall**32%
**Color**14%
**Value For Money**9%
**Advertised Vs Actual Product**4%
**Functionality-Overall**3%
**Quality-Overall**3%
**Moist/Dry**1%
## **Common questions**
- **Is pot pourri profitable to sell on Amazon United Kingdom?**
- The niche generates £152K/yr across 39 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the pot pourri niche?**
- 13 brands and 28 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in pot pourri?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.4%.
- **When does demand for pot pourri peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the pot pourri niche?**
- Listings span £4.63–£16.30; the average listing price is £9.16 (sweet spot $15–$100). The average incumbent carries 1,001 reviews — the moat a new listing must climb.
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