---
title: "Search terms — posters - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/posters/search-terms"
last_updated: "2026-08-01T00:00:49.264Z"
locale: en
meta:
  description: "Niche score 50/100 · £81K/yr market · 1.5M searches/yr · £8.20 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £81K/yr market · 1.5M searches/yr · £8.20 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — posters - Flapen"
---

# **posters**

**Worth a look**

Shows low returns (0.6%), but weak search conversion (0.7%) keeps it on the watch list.

Market size 20Growth 16Conversion 8Competition 80Returns 97Price range 43Avg price 23Brand share 85Review moat 77Quality gap 63

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Review moat**

**Great****467.02**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£3.33–£23.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£8.20**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£81K**

£81K/yr · 1.5M searches

**Growth**

**Bad****-17.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")