---
title: "Poster Paint — £69K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/poster-paint"
last_updated: "2026-07-31T22:24:56.235Z"
locale: en
meta:
description: "Niche score 38/100 · £69K/yr market · 81K searches/yr · £12.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £69K/yr market · 81K searches/yr · £12.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Poster Paint — £69K/yr Amazon UK Niche (2026) - Flapen"
---
# **poster paint**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 19Conversion 75Competition 28Returns 98Price range 50Avg price 52Brand share 4Review moat 23Quality gap 47
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****7.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£12.26**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£3.31–£26.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****7,470.71**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£69K**
£69K/yr · 81K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, poster paint is a £69K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 38/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **poster paint market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£74K–£98K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **65%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- scola37% - Baker Ross25% - CRAYOLA24% - Nicpro9% - Artecho4% - Crafts 4 ALL1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.
3K2KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/poster-paint/trend)
## **Top poster paint search terms**
- **poster paint**44K/yr-9.1%7.2% conv. - **poster paints**11K/yr-16.5%8.2% conv. - **scola paint**6K/yr-27.0%4.9% conv. - **water based paint**5K/yr-3.1%2.1% conv. - **paint bottles**5K/yr-13.2%1.5% conv. - **ready mixed paint**3K/yr+5.2%5.4% conv. - **poster paint set**3K/yr-23.2%7.0% conv. - **ready mix paint**3K/yr-14.5%5.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/poster-paint/search-terms)
## **Top poster paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£21K40%£28K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scola Artmix 600ml Bottles Ready Mix Craft Poster Paint Set 12 Assorted Colours**scola**£21.27**4.5★386 rev](https://www.amazon.co.uk/dp/B07G4F5MC7) [2**Baker Ross FN163 Primary Colours Ready Mixed Poster Paints - Pack of 6 600ml Bottles Art & Craft Paint**Baker Ross**£11.02**4.5★164 rev](https://www.amazon.co.uk/dp/B0D1YNRKG9) [3**CRAYOLA Washable Project Paint Painting Supplies for Kids 6 Count**CRAYOLA**£3.31**4.7★40,325 rev](https://www.amazon.co.uk/dp/B00004UBH2) [4**CRAYOLA Washable Kids Paint Set 10 Ct Children Arts & Crafts Supplies Creative Gifts**CRAYOLA**£7.18**4.8★20,822 rev](https://www.amazon.co.uk/dp/B00004UBH3) [5**Scola Readymix Water Based Tempera Paint 6 Assorted Bright Colours 600ml Bottles Safe Non-Toxic Poster Paints Craft Projects Suitable for 3+**scola**£12.22**4.6★2,880 rev](https://www.amazon.co.uk/dp/B003LVYN6M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Baker Ross FN505 Primary Colours Acrylic Paints - Pack of 6 Bottles 150ml Each Water Based Art Paint Shiny Gloss Finish**Baker Ross**£8.33**22 rev1y ago](https://www.amazon.co.uk/dp/B0F8NLSZNY) [**Nicpro 12 Colors Washable Finger Paint Set (2 oz 60 ml) Non-Toxic & Baby Safe Paint for Hand and Feet Finger Painting Art Supplies for Kids Age 3+ Preschool Learning Gifts**Nicpro**£12.19**843 rev1y ago](https://www.amazon.co.uk/dp/B0DZXJ8Q7V) [**Scola Readymix Water Based Tempera Paint 12 Pearlescent/Metallic Colours 300ml Bottles Safe Non-Toxic Poster Paints Craft Projects Suitable for 3+**scola**£12.47**11 rev1y ago](https://www.amazon.co.uk/dp/B0F2TTS421) [**Baker Ross FN240 Pastel Ready Mixed Poster Paint Pack - Pack of 6 Bottles 150ml Assorted Colours Water Based Art Projects**Baker Ross**£7.17**20 rev1y ago](https://www.amazon.co.uk/dp/B0DJBTMMT7) [**Baker Ross FN254 Pearlised Ready Mixed Poster Paint Pack - Pack of 6 Bottles 150ml Assorted Colours Poster Paint**Baker Ross**£6.12**89 rev1y ago](https://www.amazon.co.uk/dp/B0DG8YT67D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nicpro 12 Colors Washable Finger Paint Set (2 oz 60 ml) Non-Toxic & Baby Safe Paint for Hand and Feet Finger Painting Art Supplies for Kids Age 3+ Preschool Learning Gifts**Nicpro**£12.19**4.6★**▲ 128%**](https://www.amazon.co.uk/dp/B0DZXJ8Q7V) [**Baker Ross FN240 Pastel Ready Mixed Poster Paint Pack - Pack of 6 Bottles 150ml Assorted Colours Water Based Art Projects**Baker Ross**£7.17**4.3★**▲ 77%**](https://www.amazon.co.uk/dp/B0DJBTMMT7) [**Scola Readymix Water Based Tempera Paint Assorted Colours 18 x 600ml Bottles Non-Toxic Poster Paints Craft Projects Suitable for 3+**scola**£26.30**2.9★**▲ 47%**](https://www.amazon.co.uk/dp/B0D33TG4V8) [**Nicpro 18 Colors Large Washable Paint Set (8.4oz 250 ml) Acrylic Bulk Supplies Non Toxic Tempera Paint for Art Craft DIY Poster & Finger Paint School Home Classroom Party**Nicpro**£26.87**4.6★**▲ 36%**](https://www.amazon.co.uk/dp/B0C3B63VM3) [**CRAYOLA Washable Project Paint Painting Supplies for Kids 6 Count**CRAYOLA**£3.31**4.7★**▲ 32%**](https://www.amazon.co.uk/dp/B00004UBH2)
**~~View all trending →~~**
## **What buyers say about poster paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“Bright colours”*
**Quality-Overall**12%
*“Great quality, vibrant and easy to wash off”*
**Value For Money**12%
*“Good price”*
**Paint Quality**12%
*“Good paint”*
**Engraving/Paint/Sublimation**7%
*“Great paint for young ones”*
**Ease Of Use**6%
*“Easy to use”*
**Ease Of Cleaning**4%
*“They clean off hands easily with soap and water, and I had no trouble washing them out of clothes or wiping them off surfaces like tables”*
**Size-Overall**3%
*“Nice sized tubes”*
**Coverage**3%
*“Good coverage”*
**Washability**2%
*“Great quality, vibrant and easy to wash off”*
### **What buyers complain about **
**Color**22%
*“They both look black”*
**Paint Quality**17%
*“Paint damaged and spilled all over the box”*
**Size-Overall**13%
*“The bottles were smaller than expected”*
**Ease Of Cleaning**6%
*“Not washable”*
**Quality-Overall**5%
*“I can't believe this is Crayola quality”*
**Advertised Vs Actual Product**3%
*“Washable? Advertised as washable paint but this wasnt the case.”*
**Thickness**3%
*“is very thin”*
**Smell**3%
*“smelly”*
**Value For Money**2%
*“A little bit expensive”*
**Coverage**2%
*“Not good coverage”*
### **Top return reasons **
**Paint Quality**26%
**Color**20%
**Size-Overall**16%
**Advertised Vs Actual Product**10%
**Value For Money**6%
**Quality-Overall**5%
**Functionality-Overall**4%
**Material Quality**3%
**Compatibility-Overall**2%
**Water Resistance**2%
## **Common questions**
- **Is poster paint profitable to sell on Amazon United Kingdom?**
- The niche generates £69K/yr across 17 tracked products. 90-day search growth is -11.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the poster paint niche?**
- 6 brands and 39 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in poster paint?**
- Top complaints mined from reviews: Color, Paint Quality, Size-Overall. The return rate is 0.4%.
- **When does demand for poster paint peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the poster paint niche?**
- Listings span £3.31–£26.87; the average listing price is £12.26 (sweet spot $15–$100). The average incumbent carries 7,471 reviews — the moat a new listing must climb.
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