---
title: "Poster Frame 61 X 91.5cm — £97K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/poster-frame-61-x-91-5cm"
last_updated: "2026-07-31T22:29:39.758Z"
locale: en
meta:
description: "Niche score 46/100 · £97K/yr market · 172K searches/yr · £14.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £97K/yr market · 172K searches/yr · £14.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Poster Frame 61 X 91.5cm — £97K/yr Amazon UK Niche (2026) - Flapen"
---
# **poster frame 61 x 91.5cm**
**Skip it**
Soft demand (-7.4% this quarter) — this niche doesn't clear our bar today.
Market size 24Growth 21Conversion 50Competition 25Returns 95Price range 50Avg price 68Brand share 47Review moat 37Quality gap 84
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£14.10**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£5.61–£24.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,758.86**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£97K**
£97K/yr · 172K searches
**Growth**
**Bad****-7.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, poster frame 61 x 91.5cm is a £97K/yr Amazon United Kingdom market (172K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **poster frame 61 x 91.5cm market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£85K–£113K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#134**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**19%**
- Amazon Basics38% - DECORO24% - MND Dealings6% - MZ GOODS5% - MCS5% - OPFR4%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -7.4% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/poster-frame-61-x-91-5cm/trend)
## **Top poster frame 61 x 91.5cm search terms**
- **36x24 inch poster frame**18K/yr+14.9%1.7% conv. - **poster frame 61 x 91.5cm**20K/yr-20.2%5.9% conv. - **60 x 90 frame**12K/yr-15.2%2.6% conv. - **large frames**13K/yr-20.0%0.0% conv. - **24x36 frame**11K/yr-6.7%3.3% conv. - **60x90cm frame**11K/yr-12.4%3.8% conv. - **maxi poster frame**10K/yr-2.7%3.5% conv. - **24 x 36 inch poster frame**12K/yr-19.3%5.4% conv. - **61x91.5cm poster frame**6K/yr+56.3%4.7% conv. - **large poster frames**13K/yr-27.9%1.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/poster-frame-61-x-91-5cm/search-terms)
## **Top poster frame 61 x 91.5cm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£19K30%£29K40%£39K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Rectangular Wooden Poster/Picture Frame 61 cm x 91 cm Black**Amazon Basics**£15.70**4.4★905 rev](https://www.amazon.co.uk/dp/B0DKTM7P24) [2**DECORO 36x24inch (91.5x61) cm Black Photo Frame Black Wood Finish Maxi Poster Frame Picture Poster Frame Portrait and Landscape Display Picture Frames**DECORO**£10.49**4.2★104 rev](https://www.amazon.co.uk/dp/B0D2DKNX5V) [3**New Premium Designed Maxi Frame 61x91.5cm-EtonWood 24 x 36 Inches Approx. Perfect for Wall Gallery Portrait Landscape Art Decor with Heavy Duty Backing and Shatter-Resistant Styrene (Black)**MND Dealings**£14.86**4.3★192 rev](https://www.amazon.co.uk/dp/B092JR1GFK) [4![MZ Goods Premium Black 60x90cm Poster Frame- Engineered Wood with Strong & Clear Perspex - Horizontal and Vertical Formats For Print/Photo/Wall Gallery [Black Picture Frame]](https://m.media-amazon.com/images/I/411sOk-7boL.jpg)**MZ Goods Premium Black 60x90cm Poster Frame- Engineered Wood with Strong & Clear Perspex - Horizontal and Vertical Formats For Print/Photo/Wall Gallery \[Black Picture Frame\]**MZ GOODS**£13.93**4.4★56 rev](https://www.amazon.co.uk/dp/B0D3M3MZ2P) [5**MCS Trendsetter 24x36 Poster Frame Black High-Gloss Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (2-Pack)**MCS**£22.96**4.3★9,401 rev](https://www.amazon.co.uk/dp/B01FJIS0W2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Rectangular Wooden Poster/Picture Frame 61 cm x 91 cm Black**Amazon Basics**£15.70**905 rev9mo ago](https://www.amazon.co.uk/dp/B0DKTM7P24) [**Black Poster Frame 24 X 36 inches Picture Frame**PHOTO IN FRAMEZ**£10.31**6 rev11mo ago](https://www.amazon.co.uk/dp/B0FPBPP9BP) [**61 cm x 91.5 cm Black Maxi Poster Frame(36x24)**OPFR**£12.43**20 rev1y ago](https://www.amazon.co.uk/dp/B0FCC7P6P5) [**Giftgarden 24 x 36 inch Poster Frame Black Aluminium 36 x 24 inch (61x91.5cm) Picture Frame for Wall-Mounted Horizontal or Vertical**Giftgarden**£22.44**4,213 rev1y ago](https://www.amazon.co.uk/dp/B0F28NFHM2) [**upsimples 3 Pack A2 Picture Frame Black A2 Poster Photo Frame**upsimples**£15.92**4,286 rev1y ago](https://www.amazon.co.uk/dp/B0DSG272TJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Giftgarden 24 x 36 inch Poster Frame Black Aluminium 36 x 24 inch (61x91.5cm) Picture Frame for Wall-Mounted Horizontal or Vertical**Giftgarden**£22.44**4.3★**▲ 239%**](https://www.amazon.co.uk/dp/B0F28NFHM2) [**Alison Kingsgate Sleek BLACK Picture Frame for Photos & Posters - A3**Alison Kingsgate**£6.45**4.4★**▲ 210%**](https://www.amazon.co.uk/dp/B09TMZ1CG8) [**Black Poster Frame 24 X 36 inches Picture Frame**PHOTO IN FRAMEZ**£10.31**3.7★**▲ 190%**](https://www.amazon.co.uk/dp/B0FPBPP9BP) [**MCS Trendsetter 24x36 Poster Frame Black High-Gloss Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (2-Pack)**MCS**£22.96**4.3★**▲ 160%**](https://www.amazon.co.uk/dp/B01FJIS0W2) [**upsimples 3 Pack A2 Picture Frame Black A2 Poster Photo Frame**upsimples**£15.92**3.7★**▲ 130%**](https://www.amazon.co.uk/dp/B0DSG272TJ)
**~~View all trending →~~**
## **What buyers say about poster frame 61 x 91.5cm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**38%
*“Beautiful frame”*
**Quality-Overall**19%
*“Excellent quality”*
**Value For Money**17%
*“Good for the price”*
**Size-Overall**5%
*“Bought Two, Good fit and perfect for price”*
**Advertised Vs Actual Product**3%
*“Item as described”*
**Assembly/Installation**2%
*“Easy to set up too”*
**Weight Light**1%
*“Lightweight”*
**Ease Of Use**1%
*“Easy to use”*
**Wood Quality**1%
*“Quick to assemble and colour and wood grain look good”*
**Thickness**1%
*“Nice thickness for what I wanted”*
### **What buyers complain about **
**Quality-Overall**27%
*“Not the quality I was expecting”*
**Frame Quality**21%
*“Rubbish frames”*
**Strength**19%
*“Little flimsy”*
**Value For Money**4%
*“Cheap, you pay for what get”*
**Material Quality**3%
*“they are very flimsy plastic”*
**Mounting**3%
*“there is no way to easily hang it on the wall”*
**Size-Overall**3%
*“Dont buy these items they are not fit for purpose”*
**Thickness**3%
*“Cheap and thin”*
**Adhesion/Stickiness**2%
*“need to use glue”*
**Paint Quality**1%
*“Paint chipped on frame after unwrapping”*
### **Top return reasons **
**Frame Quality**56%
**Size-Overall**23%
**Defective Material/Parts**6%
**Quality-Overall**3%
**Strength**1%
**Scratch Resistance**1%
**Advertised Vs Actual Product**1%
**Wood Quality**1%
**Thin**1%
**Weight Heavy**1%
## **Common questions**
- **Is poster frame 61 x 91.5cm profitable to sell on Amazon United Kingdom?**
- The niche generates £97K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the poster frame 61 x 91.5cm niche?**
- 12 brands and 20 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in poster frame 61 x 91.5cm?**
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Strength. The return rate is 0.9%.
- **When does demand for poster frame 61 x 91.5cm peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the poster frame 61 x 91.5cm niche?**
- Listings span £5.61–£24.52; the average listing price is £14.10 (sweet spot $15–$100). The average incumbent carries 2,759 reviews — the moat a new listing must climb.
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