---
title: "Portion Control Plate — £46K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/portion-control-plate"
last_updated: "2026-07-31T22:24:45.458Z"
locale: en
meta:
description: "Niche score 44/100 · £46K/yr market · 176K searches/yr · £9.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £46K/yr market · 176K searches/yr · £9.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Portion Control Plate — £46K/yr Amazon UK Niche (2026) - Flapen"
---
# **portion control plate**
**Skip it**
A small market ($46K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 20Conversion 35Competition 61Returns 84Price range 30Avg price 29Brand share 46Review moat 92Quality gap 62
**Review moat**
**Great****150.88**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£4.96–£19.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.43**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-10.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£46K**
£46K/yr · 176K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, portion control plate is a £46K/yr Amazon United Kingdom market (176K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **portion control plate market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£38K–£47K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#165**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **12.9%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 89%
**Open market**
**19%**
- Yuecda47% - The Diet Kit12% - Thorness10% - Nangua5% - DouYuan4% - ALAHUGYEF3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.
7K5KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/portion-control-plate/trend)
## **Top portion control plate search terms**
- **portion control plates for adults**49K/yr-7.0%2.4% conv. - **portion plates for adults weight loss**16K/yr-1.5%2.9% conv. - **portion control plate**16K/yr-5.1%1.3% conv. - **divided plate**14K/yr-8.4%0.5% conv. - **divided plates for adults**11K/yr-21.4%1.1% conv. - **portion plate**10K/yr-0.3%1.7% conv. - **diet plate**12K/yr-14.6%1.7% conv. - **portion plates**9K/yr-4.5%1.1% conv. - **diet plates with portion sizes female**8K/yr-18.8%2.8% conv. - **portion control**7K/yr-18.6%0.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/portion-control-plate/search-terms)
## **Top portion control plate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£5K16%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yuecda Portion Control Plate for Balanced Eating -Healthy Nutrition Plate for Adults and Teens - Melamine Dividers Perfect for Balanced Eating and Diet Management (1 Pieces)**Yuecda**£9.01**4.5★139 rev](https://www.amazon.co.uk/dp/B0DZ5QTNF9) [2**The Diet Kit Perfect Portion Control Divided Diet Plate**The Diet Kit**£8.07**4.4★2,136 rev](https://www.amazon.co.uk/dp/B07K3XYTS3) [3**Yuecda 10inches Portion Control Plate for Balanced Eating -Healthy Nutrition Plate for Adults and Teens - Melamine Dividers Perfect for Balanced Eating and Diet Management (1 Pieces)**Yuecda**£7.71**4.1★4 rev](https://www.amazon.co.uk/dp/B0GH1BJKFR) [4**Thorness Colourful Melamine Portion Control Plate for Adults to Encourage Healthy Eating Melamine Diet Plate Visually Divided for Slimming and Weight Loss**Thorness**£6.54**4.7★25 rev](https://www.amazon.co.uk/dp/B0CVLJTDZ2) [5**Yuecda 2 Pieces Portion Control Bowl Measuring Bowls Food Measuring Cups Portion Control Containers for Adults Weight Loss Bariatric Diabetes Healthy Eating**Yuecda**£10.19**4.5★11 rev](https://www.amazon.co.uk/dp/B0GH1Z29D8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BOFYTR Portion Control Plates for Adults Weight Loss Balanced Eating Plate**BOFYTR**£6.70**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H2HMYWJZ) [**Szzhantuo 2 Pcs Portion Control Plates for Weight Loss**Szzhantuo**£5.49**0 rev2mo ago](https://www.amazon.co.uk/dp/B0GZZFZG7V) [**Yuecda 4-packPortion Control Plate for Balanced Eating -Healthy Nutrition Plate for Adults and Teens - Melamine Dividers Perfect for Balanced Eating and Diet ManagementArc-Shaped Style**Yuecda**£16.79**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GTVVC3BL) [**Jonuin 2 Pcs Portion Control Plates for Balanced Eating 9 Healthy Nutrition Plate for Adults and Teens Melamine Dividers Portion Plates for Adults Weight Loss and Diabetes Management**Jonuin**£11.53**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GKFWPKQ1) [**Yuecda 4-packPortion Control Plate for Balanced Eating -Healthy Nutrition Plate for Adults and Teens - Melamine Dividers Perfect for Balanced Eating and Diet Management**Yuecda**£19.36**10 rev6mo ago](https://www.amazon.co.uk/dp/B0GH4CTVSP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Szzhantuo 2 Pcs Portion Control Plates for Weight Loss**Szzhantuo**£5.49**0.0★**▲ 280%**](https://www.amazon.co.uk/dp/B0GZZFZG7V) [**Jonuin 2 Pcs Portion Control Plates for Balanced Eating 9 Healthy Nutrition Plate for Adults and Teens Melamine Dividers Portion Plates for Adults Weight Loss and Diabetes Management**Jonuin**£11.53**0.0★**▲ 276%**](https://www.amazon.co.uk/dp/B0GKFWPKQ1) [**BOFYTR Portion Control Plates for Adults Weight Loss Balanced Eating Plate**BOFYTR**£6.70**0.0★**▲ 275%**](https://www.amazon.co.uk/dp/B0H2HMYWJZ) [**Yuecda 4-packPortion Control Plate for Balanced Eating -Healthy Nutrition Plate for Adults and Teens - Melamine Dividers Perfect for Balanced Eating and Diet ManagementArc-Shaped Style**Yuecda**£16.79**5.0★**▲ 272%**](https://www.amazon.co.uk/dp/B0GTVVC3BL) [**Yuecda 4-packPortion Control Plate for Balanced Eating -Healthy Nutrition Plate for Adults and Teens - Melamine Dividers Perfect for Balanced Eating and Diet Management**Yuecda**£19.36**4.5★**▲ 190%**](https://www.amazon.co.uk/dp/B0GH4CTVSP)
**~~View all trending →~~**
## **What buyers say about portion control plate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Really good quality plate”*
**Size-Overall**18%
*“Really good size for portion control”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Value For Money**6%
*“Good value for money”*
**Ease Of Use**6%
*“Easy to use”*
**Durability**5%
*“doesnt break easily”*
**Strength**4%
*“Sturdy”*
**Weight Light**3%
*“Lightweight and portion control made easy”*
**Design-Overall**3%
*“The design is simple yet effective”*
**Color**3%
*“It is Colourful and cheerful”*
### **What buyers complain about **
**Size-Overall**33%
*“Sections are too small”*
**Value For Money**14%
*“The price is completely unreasonable”*
**Microwave Safe**6%
*“Not microwaveable”*
**Material Quality**5%
*“Plastic”*
**Color**5%
*“wrong colour”*
**Advertised Vs Actual Product**4%
*“Display is different”*
**Instructions/User Manual/Troubleshooting**2%
*“so it may take time to get used to using these as a guide”*
**Ease Of Use**2%
*“it is hard to make out what they are”*
**Quality-Overall**1%
*“it's a shame really as they are good quality otherwise”*
**Thickness**1%
*“The walls are on the thinner side too”*
### **Top return reasons **
**Size-Overall**36%
**Material Quality**26%
**Quality-Overall**11%
**Microwave Safe**7%
**Advertised Vs Actual Product**5%
**Compatibility-Overall**3%
**Value For Money**2%
**Functionality-Overall**1%
**Gifting Purpose**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is portion control plate profitable to sell on Amazon United Kingdom?**
- The niche generates £46K/yr across 32 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the portion control plate niche?**
- 19 brands and 23 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in portion control plate?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Microwave Safe. The return rate is 1.6%.
- **When does demand for portion control plate peak?**
- Demand peaks in Jan; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the portion control plate niche?**
- Listings span £4.96–£19.36; the average listing price is £9.43 (sweet spot $15–$100). The average incumbent carries 151 reviews — the moat a new listing must climb.
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