---
title: "Portable Induction Hob — £390K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/portable-induction-hob"
last_updated: "2026-07-31T23:17:13.400Z"
locale: en
meta:
description: "Niche score 44/100 · £390K/yr market · 251K searches/yr · £57.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £390K/yr market · 251K searches/yr · £57.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Portable Induction Hob — £390K/yr Amazon UK Niche (2026) - Flapen"
---
# **portable induction hob**
**Skip it**
Soft demand (-19.9% this quarter) — this niche doesn't clear our bar today.
Market size 55Growth 15Conversion 34Competition 43Returns 37Price range 55Avg price 91Brand share 45Review moat 50Quality gap 53
**Avg price**
**Great****£57.17**
avg listing price — sweet spot $15–$100
**Market size**
**Good****£390K**
£390K/yr · 251K searches
**Price range**
**Good****£23.12–£163.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,538.63**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-19.9%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, portable induction hob is a £390K/yr Amazon United Kingdom market (251K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **portable induction hob market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£343K–£457K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **96%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 93%
**Open market**
**18%**
- AMZCHEF25% - Tefal20% - Daewoo17% - AAOBOSI10% - AMAS Beauty6% - KICHPOWER4% - Open — no brand owns it (10 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.
6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/portable-induction-hob/trend)
## **Top portable induction hob search terms**
- **portable induction hob**69K/yr-21.9%2.9% conv. - **induction hob portable**28K/yr-19.3%2.7% conv. - **single induction hob**28K/yr-24.8%3.6% conv. - **plug in induction hob**21K/yr-20.9%1.3% conv. - **camping induction hob**10K/yr+72.1%0.7% conv. - **tefal induction hob**13K/yr-14.5%6.8% conv. - **single induction hob portable**9K/yr-18.1%4.8% conv. - **portable induction hobs**4K/yr+17.8%1.5% conv. - **60 cm induction hob**9K/yr-51.8%0.2% conv. - **induction hob 60cm**7K/yr-12.3%0.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/portable-induction-hob/search-terms)
## **Top portable induction hob products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£20K10%£39K15%£59K20%£78K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tefal Everyday Portable Electric Induction Hob 2 hours timer 6 functions 9 power level 2100W Kitchen Student Cooking Caravan Party Black IH201840**Tefal**£47.78**4.4★3,369 rev](https://www.amazon.co.uk/dp/B00ER445UQ) [2**Daewoo 2200W Portable Single Induction Hob Convenient Electric Cooktop for Use With Induction-Suitable Pans 6 Presets LED Controls & Timer**Daewoo**£29.24**4.3★1,425 rev](https://www.amazon.co.uk/dp/B0DTV5QH6R) [3**AMZCHEF Single Induction Cooker Ultra-thin Induction Hob with Fashion Look 20-level Power and Temperature Control Black Frosted Glass Panel Touch Sensor 3-hour Timer Safety Lock**AMZCHEF**£33.23**4.4★6,485 rev](https://www.amazon.co.uk/dp/B09L4TM4QB) [4**AMZCHEF Single Induction Hob Portable Induction Hob 10 Temperature Settings and Power levels from 300W to 2000W Black Frosted Glass Panel Sensitive Press Control 3-hour Timer**AMZCHEF**£29.12**4.4★6,485 rev](https://www.amazon.co.uk/dp/B0BK8MQS5K) [5**Portable Induction Hob Single Induction Cooker Electric Hob Plug in hob**AMAS Beauty**£31.81**4.4★60 rev](https://www.amazon.co.uk/dp/B0GBTF9BXQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KICHPOWER Single Induction Hob 2000W Portable Induction Cooker with 10 Power & Temperature Levels Touch Control Child Lock 3-Hour Timer Residual Heat Indicator Black Glass Panel Electric Hob**KICHPOWER**£29.81**104 rev7mo ago](https://www.amazon.co.uk/dp/B0GD69WQFD) [**Portable Induction Hob Single Induction Cooker Electric Hob Plug in hob**AMAS Beauty**£31.81**60 rev7mo ago](https://www.amazon.co.uk/dp/B0GBTF9BXQ) [**Portable Induction Hob Single Induction Cooker Electric Hob Plug in hob**AMAS Beauty**£31.29**60 rev7mo ago](https://www.amazon.co.uk/dp/B0GBT362FD) [**Aobosi Single Induction Cooker Portable Induction Hob with Ultra-thin Body(32 * 26 * 4.2) 20 Power and Temperature levels Booster Function 2000W Safety Lock 10H Timer Black**AAOBOSI**£34.48**815 rev8mo ago](https://www.amazon.co.uk/dp/B0G2G8ZZFJ) [**Andrew James Induction Hob Cooker 2000W Portable Electric Hob with Hot Plate | Electric Induction Cooker with Touch Controls & 10 Heat Settings Portable Stove (Single Black)**andrew james**£33.64**54 rev9mo ago](https://www.amazon.co.uk/dp/B0FWKSQ225)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KICHPOWER Single Induction Hob 2000W Portable Induction Cooker with 10 Power & Temperature Levels Touch Control Child Lock 3-Hour Timer Residual Heat Indicator Black Glass Panel Electric Hob**KICHPOWER**£29.81**4.6★**▲ 256%**](https://www.amazon.co.uk/dp/B0GD69WQFD) [**Aobosi Single Induction Cooker Portable Induction Hob with Ultra-thin Body(32 * 26 * 4.2) 20 Power and Temperature levels Booster Function 2000W Safety Lock 10H Timer Black**AAOBOSI**£34.48**4.5★**▲ 222%**](https://www.amazon.co.uk/dp/B0G2G8ZZFJ) [**Tefal Slim Portable Induction Hob 2100W 6 Functions Compact Black**Tefal**£66.01**4.4★**▲ 140%**](https://www.amazon.co.uk/dp/B07K4ZR9GG) [**Portable Induction Hob Single Induction Cooker Electric Hob Plug in hob**AMAS Beauty**£31.81**4.4★**▲ 129%**](https://www.amazon.co.uk/dp/B0GBTF9BXQ) [**Portable Induction Hob Single Induction Cooker Electric Hob Plug in hob**AMAS Beauty**£31.29**4.4★**▲ 108%**](https://www.amazon.co.uk/dp/B0GBT362FD)
**~~View all trending →~~**
## **What buyers say about portable induction hob**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**16%
*“Easy to use”*
**Quality-Overall**14%
*“In summary, it feels like reasonable build quality and is fully functional”*
**Value For Money**12%
*“Good value”*
**Heating**12%
*“Good heat distribution”*
**Ease Of Cleaning**6%
*“It wipes clean with a damp cloth”*
**Portability**4%
*“portable”*
**Advertised Vs Actual Product**3%
*“Just what I wanted”*
**Size-Overall**3%
*“a perfect size”*
**Cooking Experience**3%
*“When cooking, everything is done evenly and thoroughly”*
**Touch/Button Controls**3%
*“Touch controls are responsive”*
### **What buyers complain about **
**Heating**17%
*“fine tuning of heat could be better”*
**Functionality-Overall**13%
*“it doesnt do anything”*
**Durability**8%
*“Broke after three uses”*
**Quality-Overall**6%
*“It is absolute garbage”*
**Ease Of Use**4%
*“Not so easy to use”*
**Touch/Button Controls**4%
*“Touch buttons are very insensitive - you need to press hard many times until it works”*
**Instructions/User Manual/Troubleshooting**4%
*“The instructions could be better though”*
**Noise Level**3%
*“a quite loud fan”*
**Size-Overall**3%
*“doesn't fit me”*
**Cooking Experience**3%
*“You cant actually cook with it”*
### **Top return reasons **
**Functionality-Overall**25%
**Size-Overall**16%
**Heating**14%
**Compatibility-Overall**11%
**Defective Material/Parts**4%
**Touch/Button Controls**3%
**Quality-Overall**3%
**Noise Level**2%
**Product Condition**2%
**Ease Of Use**2%
## **Common questions**
- **Is portable induction hob profitable to sell on Amazon United Kingdom?**
- The niche generates £390K/yr across 27 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the portable induction hob niche?**
- 16 brands and 66 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in portable induction hob?**
- Top complaints mined from reviews: Heating, Functionality-Overall, Durability. The return rate is 4.1%.
- **When does demand for portable induction hob peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the portable induction hob niche?**
- Listings span £23.12–£163.15; the average listing price is £57.17 (sweet spot $15–$100). The average incumbent carries 1,539 reviews — the moat a new listing must climb.
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