---
title: "Portable Fire Pit — £193K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/portable-fire-pit"
last_updated: "2026-07-31T23:59:14.017Z"
locale: en
meta:
description: "Niche score 67/100 · £193K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 67/100 · £193K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Portable Fire Pit — £193K/yr Amazon UK Niche (2026) - Flapen"
---
# **portable fire pit**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 38Growth 79Conversion 42Competition 70Returns 96Price range 70Avg price 84Brand share 80Review moat 86Quality gap 52
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****278.97**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£18.63**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Growth**
**Great****+70.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£5.52–£37.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£193K**
£193K/yr · 310K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, portable fire pit is a £193K/yr Amazon United Kingdom market (310K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in May–Jul–Aug. Verdict: Worth a look — 67/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **portable fire pit market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£149K–£186K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#103**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **92%**
- **Out of stock**
- **20.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**30 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**55%**
Top 20: 93%
**Top-5 click share**
**43%**
Top 20: 88%
**Open market**
**39%**
- VonLux15% - HAOLIIDA12% - Odoland12% - TuDou9% - NBBENG6% - Snowpea6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +70.4% search growth over the last 90 days.
13K8KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jul, Aug · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/portable-fire-pit/trend)
## **Top portable fire pit search terms**
- **camping fire pit**68K/yr+83.9%2.1% conv. - **portable fire pit**60K/yr+68.8%3.4% conv. - **fire pit camping**27K/yr+66.6%3.1% conv. - **portable fire pit for camping**22K/yr+63.2%3.5% conv. - **camping fire pit portable**21K/yr+43.6%2.3% conv. - **folding fire pit**16K/yr+63.4%2.2% conv. - **camping fire**16K/yr+42.8%1.4% conv. - **camp fire**14K/yr+49.5%2.0% conv. - **foldable fire pit**9K/yr+91.1%2.5% conv. - **campfire**10K/yr+60.4%1.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/portable-fire-pit/search-terms)
## **Top portable fire pit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£6K6%£12K9%£17K12%£23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Portable Fire Pit Folding Camping Fire Pit - 42cm Stainless Steel Foldable Outdoor Fire Pit with Carrying Bag and Gloves Collapsible Bonfire Firepit Set for Garden Picnic Barbecue**VonLux**£10.48**4.4★148 rev](https://www.amazon.co.uk/dp/B0CJRLJ1L6) [2**Portable Fire Pit for Camping Outdoor Folding Fire Pit Large Size 56cm Fireplace with Heat Resistant Firepit Mat & Carrying Bag 304 Stainless Steel Mesh BBQ Fire Bowl for Patio Backyard and Garden**HAOLIIDA**£17.75**4.8★39 rev](https://www.amazon.co.uk/dp/B0GLY85G8L) [3**Portable Fire Pit for Camping Outdoor Folding Firepit Fireplace with Heat Resistant Gloves & Carrying Bag Stainless Steel Mesh BBQ Fire Bowl for Picnics Bonfire Patio Backyard and Garden**TuDou**£15.39**4.4★1,878 rev](https://www.amazon.co.uk/dp/B09BHX64ZG) [4**Odoland Camping Fire Pit Portable Fire Pit for Camping 2 in 1 Wood Burning Fire pit Grill with Detachable Cooking Grate for Outdoor BBQ with Carry Bag**Odoland**£28.58**4.2★331 rev](https://www.amazon.co.uk/dp/B0BHN9BTGK) [5**Portable Fire Pit for Camping Foldable Stainless Steel Mesh Fire Pit with Carrier Bag and Heat Resistant Gloves Camper Van Accessories Perfect for For Outdoor Camping BBQ Patio and Garden**NBBENG**£9.87**4.7★24 rev](https://www.amazon.co.uk/dp/B0DPMH4864)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ADVENTURE PEAKS Portable Fire Pit With Easy to Carry Bag - 304 Stainless Steel Firepits for Outdoors Wood Burning Folding Fire Pits for Garden Camping BBQ Bonfire & Backyard**ADVENTURE PEAKS**£10.84**47 rev4mo ago](https://www.amazon.co.uk/dp/B0D6Z4C24Q) [**Portable Fire Pit for Camping Outdoor Folding Fire Pit Large Size 56cm Fireplace with Heat Resistant Firepit Mat & Carrying Bag 304 Stainless Steel Mesh BBQ Fire Bowl for Patio Backyard and Garden**HAOLIIDA**£17.75**39 rev5mo ago](https://www.amazon.co.uk/dp/B0GLY85G8L) [**Portable Fire Pit for Garden BBQ Camping Essentials Equipment Collapsible 304 Stainless Steel Bbq Camping Stove Grill Firepits for Outdoors Picnic Terrace Camping Campfire Bonfire BBQ Barbecue PatioXL**FOXHIVE**£36.30**8 rev5mo ago](https://www.amazon.co.uk/dp/B0FY3CCWZV) [**Portable Fire Pit for Camping 42cm Outdoor Folding Firepit Fireplace with Heat Resistant Gloves & Carrying Bag Stainless Steel Foldable Mesh BBQ Fire Bowl for Picnics Bonfire (Sliver Medium)**SHENGRUI**£8.20**20 rev11mo ago](https://www.amazon.co.uk/dp/B0FM2WPBBN) [**Portable Fire Pit Folding Camping Fire Pit with Carry Bag Small Size 42cm Stainless Steel Mesh Firepits for Outdoors Garden Picnic Barbecue CampingEssentials & Camping Gifts for Men**HAOLIIDA**£9.24**39 rev1y ago](https://www.amazon.co.uk/dp/B0FD2MX7RB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Keplin - Portable Folding Fire Pit with Lid & Carry Bag - Durable Stainless Steel 304 Firepit with BBQ Grill Food Safe & Dishwasher Safe for Garden Camping Patio & BBQs - 55x55x28cm Unfolded**KEPLIN**£26.33**4.5★**▲ 165%**](https://www.amazon.co.uk/dp/B0DRPLSHDW) [**Portable Fire Pit for Camping Outdoor Folding Fire Pit Large Size 56cm Fireplace with Heat Resistant Firepit Mat & Carrying Bag 304 Stainless Steel Mesh BBQ Fire Bowl for Patio Backyard and Garden**HAOLIIDA**£17.75**4.8★**▲ 138%**](https://www.amazon.co.uk/dp/B0GLY85G8L) [**Portable Fire Pit Folding Camping Fire Pit with Carry Bag Small Size 42cm Stainless Steel Mesh Firepits for Outdoors Garden Picnic Barbecue CampingEssentials & Camping Gifts for Men**HAOLIIDA**£9.24**4.8★**▲ 86%**](https://www.amazon.co.uk/dp/B0FD2MX7RB) [**HH Home Hut Fire Pit for Garden Portable Folding Outdoor Firepit with BBQ Grill Spark Guard Cover & Carry Bag 58cm Camping Fire Pit Bowl Alloy Steel Log Burner Heater for Patio and Campfire**HH Home Hut**£25.54**4.4★**▲ 74%**](https://www.amazon.co.uk/dp/B01N11K9A1) [**Portable Fire Pit for Camping Foldable Stainless Steel Mesh Fire Pit with Carrier Bag and Heat Resistant Gloves Camper Van Accessories Perfect for For Outdoor Camping BBQ Patio and Garden**NBBENG**£9.87**4.7★**▲ 53%**](https://www.amazon.co.uk/dp/B0DPMH4864)
**~~View all trending →~~**
## **What buyers say about portable fire pit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Easy set up good quality”*
**Value For Money**12%
*“Good buy for the money”*
**Assembly/Installation**11%
*“Easy to set up”*
**Portability**9%
*“Handy”*
**Ease Of Cleaning**7%
*“It was fast to put up and even easier to put away, folds flat and come with a handy little bag so it keeps everything clean”*
**Ease Of Use**6%
*“Quick and easy”*
**Compactness**6%
*“Very compact and easy to pack for camping trips”*
**Size-Overall**4%
*“size, looks nice as well”*
**Advertised Vs Actual Product**4%
*“Better than expected”*
**Heating**4%
*“emits great heat”*
### **What buyers complain about **
**Size-Overall**17%
*“Not fit for purpose”*
**Durability**15%
*“Broke”*
**Quality-Overall**7%
*“Poor quality split after first use”*
**Instructions/User Manual/Troubleshooting**7%
*“NO INSTRUCTIONS”*
**Value For Money**5%
*“Price is a little high in my opinion”*
**Assembly/Installation**4%
*“because it slides through a small slot in one of the side plates it has made assembly/disassembly almost impossible”*
**Portability**3%
*“No carrying bag”*
**Material Quality**3%
*“Nice Idea, poor materials”*
**Strength**3%
*“not sure its that sturdy”*
**Ease Of Cleaning**3%
*“Taking apart and cleaning its already shown signs it wont last very long”*
### **Top return reasons **
**Size-Overall**46%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**5%
**Strength**4%
**Value For Money**4%
**Grilling**3%
**Quality-Overall**3%
**Functionality-Overall**3%
**Heating**2%
**Flammable**2%
## **Common questions**
- **Is portable fire pit profitable to sell on Amazon United Kingdom?**
- The niche generates £193K/yr across 36 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +70.4%. Flapen's verdict: Worth a look (67/100).
- **How competitive is the portable fire pit niche?**
- 30 brands and 42 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in portable fire pit?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.9%.
- **When does demand for portable fire pit peak?**
- Demand peaks in May–Jul–Aug; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the portable fire pit niche?**
- Listings span £5.52–£37.55; the average listing price is £18.63 (sweet spot $15–$100). The average incumbent carries 279 reviews — the moat a new listing must climb.
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