---
title: "Portable Blender — £388K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/portable-blender"
last_updated: "2026-08-01T02:50:40.596Z"
locale: en
meta:
description: "Niche score 53/100 · £388K/yr market · 608K searches/yr · £20.45 avg price. Soft demand (-21.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £388K/yr market · 608K searches/yr · £20.45 avg price. Soft demand (-21.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Portable Blender — £388K/yr Amazon UK Niche (2026) - Flapen"
---
# **portable blender**
**Worth a look**
Shows beatable incumbent ratings (3.6★), but soft demand (-21.4% this quarter) keeps it on the watch list.
Market size 55Growth 14Conversion 39Competition 49Returns 64Price range 82Avg price 89Brand share 43Review moat 37Quality gap 99
**Quality gap**
**Incredible****3.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£20.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£7.33–£55.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£388K**
£388K/yr · 608K searches
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,755.79**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-21.4%**
90-day search growth — must beat 0% to launch
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, portable blender is a £388K/yr Amazon United Kingdom market (608K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **portable blender market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£307K–£409K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **93%**
- **Out of stock**
- **25.1%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**78**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 91%
**Open market**
**18%**
- Ninja34% - NutriBullet26% - Breville12% - Jokoo4% - wyewye4% - Tefal3% - Open — no brand owns it (12 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.4% search growth over the last 90 days.
25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/portable-blender/trend)
## **Top portable blender search terms**
- **portable blender**324K/yr-24.2%1.7% conv. - **blender bottle**66K/yr-3.4%1.6% conv. - **portable blender smoothie maker**33K/yr-16.7%1.5% conv. - **portable smoothie blender**35K/yr-38.9%2.1% conv. - **blender cup**25K/yr-28.2%1.3% conv. - **blender portable**15K/yr-4.8%1.7% conv. - **cordless blender**16K/yr-21.6%0.8% conv. - **bottle blender**15K/yr-36.9%2.5% conv. - **travel blender**10K/yr+6.7%1.8% conv. - **smoothie blender portable**11K/yr-12.4%1.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/portable-blender/search-terms)
## **Top portable blender products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£19K10%£39K15%£58K20%£78K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ninja Blast Portable Blender 530ml Leakproof Lid & Sip Spout BC151UKNV**Ninja**£31.11**4.4★4,438 rev](https://www.amazon.co.uk/dp/B0CJ39H6GG) [2**nutribullet Portable Blender in Black - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles per charge - Healthy Shakes On The Move**NutriBullet**£23.41**4.0★1,814 rev](https://www.amazon.co.uk/dp/B0D264SM2Q) [3**Ninja Blast Portable Blender 530ml Leakproof Lid Black BC151UKBK**Ninja**£33.83**4.4★4,438 rev](https://www.amazon.co.uk/dp/B0CNH4G2TV) [4![Breville Blend Active Personal Blender & Smoothie Maker | 350W | 2 Portable Blend Active Bottles (600ml) | Leak Proof Lids | White & Green [VBL246]](https://m.media-amazon.com/images/I/51w25zJtbOL.jpg)**Breville Blend Active Personal Blender & Smoothie Maker | 350W | 2 Portable Blend Active Bottles (600ml) | Leak Proof Lids | White & Green \[VBL246\]**Breville**£16.63**3.9★12,478 rev](https://www.amazon.co.uk/dp/B0B2KPCBJZ) [5**nutribullet Portable Blender in Navy - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles - Healthy Shakes On The Move**NutriBullet**£24.35**4.0★1,814 rev](https://www.amazon.co.uk/dp/B0D265KTK9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**COMPOLICY Portable Blender 380ml Cordless USB Rechargeable Mini Blender 2000mAh Long-Lasting Battery 6 Stainless Steel Blades for Smoothies Protein Shakes Ice & Frozen Fruit Blue**COMPOLICY**£12.60**9 rev3mo ago](https://www.amazon.co.uk/dp/B0GWL25SHF) [**Portable Blender Personal Blender USB Rechargeable for Shakes and Smoothies Strong Cutting Power with 6 Blades**Jokoo**£14.21**3 rev5mo ago](https://www.amazon.co.uk/dp/B0GYD5489T) [**TOMUOO Personal Blender Smoothies Maker to go Powerful 8 Blades 22000 RPM 500ml To-Go Bottle with Travel Lid USB-C Charging Compact Rechargeable Mixer for Shakes Juices**TOMUOO**£24.73**22 rev6mo ago](https://www.amazon.co.uk/dp/B0GHQCC68S) [**Portable Blender 380ml USB Rechargeable Personal Mini Blender with 2000mAh Battery 6 Blades for Smoothies Milkshakes & Ice Black**wyewye**£7.47**26 rev7mo ago](https://www.amazon.co.uk/dp/B0GD7MTSSP) [**Portable Blender 380ml Powerful USB Rechargeable Mini Blender 2000mAh Battery 6 Stainless Steel Blades for Smoothies Milkshakes & Ice Black**wyewye**£7.33**7 rev7mo ago](https://www.amazon.co.uk/dp/B0GD7GXJK9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Portable Blender Personal Blender USB Rechargeable for Shakes and Smoothies Strong Cutting Power with 6 Blades**Jokoo**£14.21**1.8★**▲ 278%**](https://www.amazon.co.uk/dp/B0GYD5489T) [**COMPOLICY Portable Blender 380ml Cordless USB Rechargeable Mini Blender 2000mAh Long-Lasting Battery 6 Stainless Steel Blades for Smoothies Protein Shakes Ice & Frozen Fruit Blue**COMPOLICY**£12.60**2.8★**▲ 278%**](https://www.amazon.co.uk/dp/B0GWL25SHF) [**Portable Blender 380ml USB Rechargeable Personal Mini Blender with 2000mAh Battery 6 Blades for Smoothies Milkshakes & Ice Black**wyewye**£7.47**2.8★**▲ 277%**](https://www.amazon.co.uk/dp/B0GD7MTSSP) [**Portable Blender 380ml Powerful USB Rechargeable Mini Blender 2000mAh Battery 6 Stainless Steel Blades for Smoothies Milkshakes & Ice Black**wyewye**£7.33**2.2★**▲ 274%**](https://www.amazon.co.uk/dp/B0GD7GXJK9) [**TOMUOO Personal Blender Smoothies Maker to go Powerful 8 Blades 22000 RPM 500ml To-Go Bottle with Travel Lid USB-C Charging Compact Rechargeable Mixer for Shakes Juices**TOMUOO**£24.73**3.8★**▲ 106%**](https://www.amazon.co.uk/dp/B0GHQCC68S)
**~~View all trending →~~**
## **What buyers say about portable blender**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Mixing/Blending**20%
*“Blends very well”*
**Quality-Overall**15%
*“Excellent quality”*
**Ease Of Use**11%
*“Really handy”*
**Value For Money**8%
*“Well worth it”*
**Ease Of Cleaning**8%
*“what a great blender easy to use and clean”*
**Portability**4%
*“Handy and portable”*
**Charging**3%
*“Keeps charge”*
**Advertised Vs Actual Product**2%
*“Better than expected”*
**Battery Life**2%
*“Battery last long”*
**Durability**2%
*“durable”*
### **What buyers complain about **
**Durability**30%
*“Breaks easily”*
**Charging**12%
*“Stopped charging”*
**Quality-Overall**9%
*“Poor quality, broke in a couple months”*
**Mixing/Blending**5%
*“Now won't blend”*
**Functionality-Overall**5%
*“It never worked”*
**Battery Life**4%
*“Horrible battery life”*
**Value For Money**3%
*“Not worth the price”*
**Strength**2%
*“Very flimsy”*
**Ease Of Cleaning**2%
*“Worried about cleaning the blades”*
**Ease Of Use**2%
*“it takes a few. hard”*
### **Top return reasons **
**Functionality-Overall**22%
**Charging**14%
**Size-Overall**9%
**Mixing/Blending**8%
**Durability**7%
**Quality-Overall**3%
**Battery Life**3%
**Leak-Proof**3%
**Weight Heavy**3%
**Smell**2%
## **Common questions**
- **Is portable blender profitable to sell on Amazon United Kingdom?**
- The niche generates £388K/yr across 29 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the portable blender niche?**
- 18 brands and 78 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in portable blender?**
- Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 2.4%.
- **When does demand for portable blender peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the portable blender niche?**
- Listings span £7.33–£55.32; the average listing price is £20.45 (sweet spot $15–$100). The average incumbent carries 2,756 reviews — the moat a new listing must climb.
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