---
title: "Search terms — pond filter - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/pond-filter/search-terms"
last_updated: "2026-07-31T21:36:20.436Z"
locale: en
meta:
  description: "Niche score 67/100 · £327K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 67/100 · £327K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — pond filter - Flapen"
---

# **pond filter**

**Worth a look**

Shows demand growing +159.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 96Conversion 15Competition 82Returns 90Price range 42Avg price 87Brand share 45Review moat 65Quality gap 81

**Growth**

**Incredible****+159.5%**

90-day search growth — must beat 0% to launch

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£67.74**

avg listing price — sweet spot $15–$100

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****914.43**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£327K**

£327K/yr · 393K searches

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£17.69–£215.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")