---
title: "Pom Poms — £165K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/pom-poms"
last_updated: "2026-07-31T23:17:59.177Z"
locale: en
meta:
description: "Niche score 51/100 · £165K/yr market · 360K searches/yr. Prices mostly outside the sweet spot ($2.72–$9.62) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £165K/yr market · 360K searches/yr. Prices mostly outside the sweet spot ($2.72–$9.62) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pom Poms — £165K/yr Amazon UK Niche (2026) - Flapen"
---
# **pom poms**
**Worth a look**
Shows low returns (0.5%), but prices mostly outside the sweet spot ($2.72–$9.62) keeps it on the watch list.
Market size 34Growth 16Conversion 83Competition 44Returns 97Price range 0Avg price 14Brand share 66Review moat 72Quality gap 76
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****634.9**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£165K**
£165K/yr · 360K searches
**Growth**
**Bad****-19.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.13**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.72–£9.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, pom poms is a £165K/yr Amazon United Kingdom market (360K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pom poms market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£154K–£205K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#511**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **10.9%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **214 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 99%
**Open market**
**30%**
- Yeesabella27% - Caydo14% - Penbin9% - Wzhiy8% - JUAYING7% - QHSXMQ5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.0% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/pom-poms/trend)
## **Top pom poms search terms**
- **pom poms**187K/yr-13.7%6.6% conv. - **pompoms**31K/yr-8.5%5.8% conv. - **pom pom**26K/yr-20.9%3.4% conv. - **pom poms craft**21K/yr-26.6%7.1% conv. - **pompoms for crafting**21K/yr-38.9%7.1% conv. - **pompom**13K/yr-16.7%2.5% conv. - **craft pom poms**12K/yr-39.2%5.8% conv. - **pom-poms**7K/yr-1.4%2.0% conv. - **mini pom poms**10K/yr-25.8%9.0% conv. - **small pom poms**7K/yr-25.0%5.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/pom-poms/search-terms)
## **Top pom poms products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£16K20%£33K30%£49K40%£66K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yeesabella 200 Pcs Assorted Pom Poms 1cm Colorful Portable Fluffy Pom Poms Balls Multicolor Fuzzy Craft Poms Ball for DIY Creative Crafts Decorations Arts Projects Small Polypropylene Lightweight**Yeesabella**£3.25**4.2★120 rev](https://www.amazon.co.uk/dp/B0CRPL6MX3) [2**Coloured Pom Poms About 1000 Pcs Small & Large Pompoms for Crafts Mixed Sizes (0.5cm-3cm) Soft and Fluffy Craft Pom Pom Balls Perfect for DIY Art Projects Christmas Decorations**Penbin**£4.42**4.4★3 rev](https://www.amazon.co.uk/dp/B0GT5WGX8N) [3**Caydo 240 Pieces 2.5cm Pom Poms for Crafts Assorted Colour Craft Pompoms Balls for Kids Creative Arts Projects and Home Decorations**Caydo**£7.04**4.5★5,464 rev](https://www.amazon.co.uk/dp/B06XJSJCTM) [4**1000 Pcs Mini Pom Poms 1cm Colorful Fluffy Craft Pom Poms for Creative Projects and Decorations.**Wzhiy**£5.85**4.2★6 rev](https://www.amazon.co.uk/dp/B0GGJCWN3L) [5**Caydo 300 PCS Multicolor Craft Pom Poms 2.5 cm Fuzzy Pompoms Balls with 100 PCS Wiggle Eyes for Kids DIY Creative Crafts Projects Home Decorations**Caydo**£7.86**4.5★5,464 rev](https://www.amazon.co.uk/dp/B07FFM3DPB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**500PCS 1cm High Elastic Pom Poms for Crafting Coloured Tiny Pom Poms Versatile Craft Balls for DIY Art Decorations and Handmade Projects**AXHOME**£3.36**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GXRWTTTT) [**Coloured Pom Poms About 1000 Pcs Small & Large Pompoms for Crafts Mixed Sizes (0.5cm-3cm) Soft and Fluffy Craft Pom Pom Balls Perfect for DIY Art Projects Christmas Decorations**Penbin**£4.42**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GT5WGX8N) [**300 PCS Fluffy Craft Pom Poms Pompoms for Crafting Coloured Pom Poms**SNMYGS**£4.29**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GMJT1KVS) [**JUAYING 900 PCS Pom Poms Pompoms for Crafting Craft Pom Poms in Jar Assorted Pompom Mini Pom Poms for Bags Hats DIY Crafts Home Decorations Arts Projects**JUAYING**£7.13**43 rev6mo ago](https://www.amazon.co.uk/dp/B0GJRLB7YC) [**1000 Pcs Mini Pom Poms 1cm Colorful Fluffy Craft Pom Poms for Creative Projects and Decorations.**Wzhiy**£5.85**6 rev6mo ago](https://www.amazon.co.uk/dp/B0GGJCWN3L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**500PCS 1cm High Elastic Pom Poms for Crafting Coloured Tiny Pom Poms Versatile Craft Balls for DIY Art Decorations and Handmade Projects**AXHOME**£3.36**5.0★**▲ 289%**](https://www.amazon.co.uk/dp/B0GXRWTTTT) [**Coloured Pom Poms About 1000 Pcs Small & Large Pompoms for Crafts Mixed Sizes (0.5cm-3cm) Soft and Fluffy Craft Pom Pom Balls Perfect for DIY Art Projects Christmas Decorations**Penbin**£4.42**4.4★**▲ 287%**](https://www.amazon.co.uk/dp/B0GT5WGX8N) [**300 PCS Fluffy Craft Pom Poms Pompoms for Crafting Coloured Pom Poms**SNMYGS**£4.29**0.0★**▲ 253%**](https://www.amazon.co.uk/dp/B0GMJT1KVS) [**JUAYING 900 PCS Pom Poms Pompoms for Crafting Craft Pom Poms in Jar Assorted Pompom Mini Pom Poms for Bags Hats DIY Crafts Home Decorations Arts Projects**JUAYING**£7.13**4.7★**▲ 246%**](https://www.amazon.co.uk/dp/B0GJRLB7YC) [**1000 Pcs Mini Pom Poms 1cm Colorful Fluffy Craft Pom Poms for Creative Projects and Decorations.**Wzhiy**£5.85**4.2★**▲ 204%**](https://www.amazon.co.uk/dp/B0GGJCWN3L)
**~~View all trending →~~**
## **What buyers say about pom poms**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**21%
*“Bright colours,”*
**Value For Money**15%
*“Good value for money”*
**Fun/Entertainment Experience**14%
*“This will keep children entertained for hours”*
**Quality-Overall**13%
*“Excellent quality”*
**Adhesion/Stickiness**5%
*“They stick on well using regular craft glue”*
**Advertised Vs Actual Product**3%
*“Better then expected”*
**Ease Of Use**3%
*“easy to use”*
**Storage Capacity**3%
*“The storage container is handy”*
**Size-Overall**2%
*“These fit the bill perfectly”*
**Design-Overall**2%
*“who absolutely loves anything crafty”*
### **What buyers complain about **
**Size-Overall**43%
*“Too small”*
**Ease Of Use**4%
*“not great in use”*
**Value For Money**4%
*“poor value for money”*
**Hard Feel**2%
*“not overly soft”*
**Fluffiness**2%
*“Once opened, I did find it a bit tricky to get them all back into the jar, and some arrived slightly flattened, so they needed a bit of fluffing up after being taken out of the inner bag”*
**Advertised Vs Actual Product**2%
*“Deceiving picture”*
**Color**1%
*“that doesnt include the tinsel ones or as many colours”*
**Leak-Proof**1%
*“there are certainly a lot spilling out over the sides of the jar”*
**Material Quality**1%
*“It seems like the material just doesnt cope well with being vacuum packed”*
**Shape/Style**1%
*“shape doesnt recover after vacuum packing”*
### **Top return reasons **
**Size-Overall**81%
**Quality-Overall**6%
**Color**5%
**Advertised Vs Actual Product**2%
**Value For Money**2%
**Adhesion/Stickiness**2%
**Display Colors**1%
**Functionality-Overall**1%
## **Common questions**
- **Is pom poms profitable to sell on Amazon United Kingdom?**
- The niche generates £165K/yr across 21 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the pom poms niche?**
- 18 brands and 21 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in pom poms?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Value For Money. The return rate is 0.5%.
- **When does demand for pom poms peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the pom poms niche?**
- Listings span £2.72–£9.62; the average listing price is £5.13 (sweet spot $15–$100). The average incumbent carries 635 reviews — the moat a new listing must climb.
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