---
title: "Search terms — polymer clay - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/polymer-clay/search-terms"
last_updated: "2026-07-31T19:48:46.131Z"
locale: en
meta:
  description: "Niche score 49/100 · £335K/yr market · 596K searches/yr · £11.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £335K/yr market · 596K searches/yr · £11.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — polymer clay - Flapen"
---

# **polymer clay**

**Skip it**

Soft demand (-15.4% this quarter) — this niche doesn't clear our bar today.

Market size 53Growth 17Conversion 59Competition 65Returns 96Price range 33Avg price 43Brand share 30Review moat 31Quality gap 52

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£335K**

£335K/yr · 596K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£11.20**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£2.92–£20.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,380.43**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-15.4%**

90-day search growth — must beat 0% to launch