---
title: "Poached Egg Moulds — £35K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/poached-egg-moulds"
last_updated: "2026-07-31T18:48:04.117Z"
locale: en
meta:
description: "Niche score 51/100 · £35K/yr market · 85K searches/yr. Prices mostly outside the sweet spot ($2.98–$15.81) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £35K/yr market · 85K searches/yr. Prices mostly outside the sweet spot ($2.98–$15.81) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Poached Egg Moulds — £35K/yr Amazon UK Niche (2026) - Flapen"
---
# **poached egg moulds**
**Worth a look**
Shows beatable incumbent ratings (3.6★), but prices mostly outside the sweet spot ($2.98–$15.81) keeps it on the watch list.
Market size 9Growth 15Conversion 67Competition 54Returns 97Price range 6Avg price 19Brand share 83Review moat 66Quality gap 99
**Quality gap**
**Incredible****3.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****864.41**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£6.87**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-19.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£35K**
£35K/yr · 85K searches
**Price range**
**Bad****£2.98–£15.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, poached egg moulds is a £35K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **poached egg moulds market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£34K–£41K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#8,763**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **78%**
- **Out of stock**
- **11.2%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**29 **▲rising
**Sellers**
**78**
**Top-5 brand share**
**52%**
Top 20: 93%
**Top-5 click share**
**52%**
Top 20: 90%
**Open market**
**41%**
- WedFeir15% - Samuel Groves12% - huoanpo12% - OXO7% - POACHIES7% - Halsgroves of Devon7%
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -19.4% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/poached-egg-moulds/trend)
## **Top poached egg moulds search terms**
- **poached egg moulds**43K/yr-24.8%5.7% conv. - **egg poacher cups**31K/yr-11.0%6.0% conv. - **silicone egg poacher**6K/yr+1.1%2.6% conv. - **silicone egg poacher cups**4K/yr-47.9%7.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/poached-egg-moulds/search-terms)
## **Top poached egg moulds products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£1K8%£3K12%£4K16%£6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**4pcs Silicone Egg Poacher Cups with Bonus Oil Brush Nonstick Egg Poaching Cups for Air Fryer Baking Oven or Stovetop Egg Cooking BPA Free.**WedFeir**£6.43**4.1★341 rev](https://www.amazon.co.uk/dp/B0CSJMD1FD) [2**4x Samuel Groves Large Egg Poacher Cups Durable Plastic Reusable Non-Stick Design for Perfect Poached Eggs Easy to Use and Clean Ideal for Home Cooking Microwave & Dishwasher Safe**Samuel Groves**£5.98**4.1★368 rev](https://www.amazon.co.uk/dp/B01N755MLU) [3**4PCS Egg Cooker Cups and Oil Brush - For Microwave and Stovetop**huoanpo**£4.12**3.4★25 rev](https://www.amazon.co.uk/dp/B0FDGSBWHT) [4**OXO Good Grips 2-Piece Silicone Egg Poacher Set**OXO**£10.84**4.0★5,877 rev](https://www.amazon.co.uk/dp/B01MZBAV0Y) [5**Halsgroves Silicone Egg Poacher Cups (Set of 4) Non-Stick BPA Free Poached Egg Maker for Microwave & Stovetop Multi-Use Heat Resistant Molds for Baking Baby Food Chocolate & Dips**Halsgroves of Devon**£5.97**3.0★9 rev](https://www.amazon.co.uk/dp/B0F945KYKM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Pack Egg Poacher Pan with Non-Stick & Heat-Resistant Cups Perfect for Poached Eggs Omelettes Compact Foldable Design Saves Kitchen Space**TIAN TIAN DING**£5.77**5 rev3mo ago](https://www.amazon.co.uk/dp/B0GY5LH686) [**8 PCS Poached Egg Moulds Egg Poacher Cups Moulds Silicone 4 Color Easy-Release For Air Fryer Microwave Stovetop & Boiling Water**QUALDESN**£6.60**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GTP56HC8) [**5 Pack Silicone Poached Egg Moulds 9x6.5 cm Non-Stick Egg Cups with Brush**HIKPACKER**£4.92**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GMQG9175) [**4 PCS Egg Poacher Cups Silicone Reusable Poached Egg Maker for Air Fryer Microwave Stovetop & Boiling Water for Easy Release and Cleaning**ACKKOR**£5.04**16 rev6mo ago](https://www.amazon.co.uk/dp/B0GKDGF49V) [**ZHAOYCSH 4 Pcs Silicone Egg Poacher Cups Set | Reusable Poached Egg Makers Moulds | For Air Fryer Microwave Stovetop & Boiling Water for British-Style Poached Eggs Dishwasher Safe**ZHAOYCSH**£4.07**2 rev7mo ago](https://www.amazon.co.uk/dp/B0G4MY9XC7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**5 Pack Silicone Poached Egg Moulds 9x6.5 cm Non-Stick Egg Cups with Brush**HIKPACKER**£4.92**0.0★**▲ 261%**](https://www.amazon.co.uk/dp/B0GMQG9175) [**2 Pack Egg Poacher Pan with Non-Stick & Heat-Resistant Cups Perfect for Poached Eggs Omelettes Compact Foldable Design Saves Kitchen Space**TIAN TIAN DING**£5.77**3.1★**▲ 258%**](https://www.amazon.co.uk/dp/B0GY5LH686) [**8 PCS Poached Egg Moulds Egg Poacher Cups Moulds Silicone 4 Color Easy-Release For Air Fryer Microwave Stovetop & Boiling Water**QUALDESN**£6.60**2.0★**▲ 251%**](https://www.amazon.co.uk/dp/B0GTP56HC8) [**4 Pcs Silicone Egg Poacher Cups Poached Egg Cooker with Ring Standers for Microwave or Stovetop Egg Cooker with Extra Oil Brush**EASTHUA**£7.58**4.4★**▲ 217%**](https://www.amazon.co.uk/dp/B0DSW3VL4F) [**Cuisipro Egg Poacher Set of 2 Red Silicone Draining Holes Securely Hooks onto Pan Dishwasher Safe 16.5 x 7 x 16.5 cm**Cuisipro**£15.81**3.0★**▲ 122%**](https://www.amazon.co.uk/dp/B004U5DV6Q)
**~~View all trending →~~**
## **What buyers say about poached egg moulds**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**32%
*“EASY TO USE”*
**Quality-Overall**15%
*“These are well made”*
**Advertised Vs Actual Product**7%
*“Item was as advertised”*
**Ease Of Cleaning**7%
*“Easy to use & clean”*
**Value For Money**7%
*“Worth the price”*
**Efficiency**5%
*“does the job”*
**Size-Overall**3%
*“Fit great”*
**Frying Quality**2%
*“Great product for air frying”*
**Cooking Experience**2%
*“Strangely, the eggs cook better and more evenly than the originals”*
**Instructions/User Manual/Troubleshooting**2%
*“As long as the instructions are followed,they are great”*
### **What buyers complain about **
**Quality-Overall**14%
*“Cheap product”*
**Adhesion/Stickiness**11%
*“Not Non Stick”*
**Size-Overall**11%
*“Not fit for purpose”*
**Ease Of Cleaning**6%
*“even soaking did not help clean it”*
**Ease Of Use**6%
*“Not at all easy to use”*
**Leak-Proof**5%
*“Some bags leaked”*
**Functionality-Overall**5%
*“Dont stand up”*
**Strength**5%
*“need to be stronger”*
**Value For Money**5%
*“Expensive for me”*
**Water Resistance**3%
*“what I found was when you put them in the water they fell on there sides”*
### **Top return reasons **
**Size-Overall**25%
**Functionality-Overall**15%
**Quality-Overall**9%
**Adhesion/Stickiness**7%
**Compatibility-Overall**6%
**Ease Of Use**4%
**Ease Of Cleaning**4%
**Handle Quality**3%
**Defective Material/Parts**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is poached egg moulds profitable to sell on Amazon United Kingdom?**
- The niche generates £35K/yr across 32 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the poached egg moulds niche?**
- 29 brands and 78 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in poached egg moulds?**
- Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Size-Overall. The return rate is 0.5%.
- **When does demand for poached egg moulds peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the poached egg moulds niche?**
- Listings span £2.98–£15.81; the average listing price is £6.87 (sweet spot $15–$100). The average incumbent carries 864 reviews — the moat a new listing must climb.
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