---
title: "Search terms — plug plants - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/plug-plants/search-terms"
last_updated: "2026-07-31T23:22:11.932Z"
locale: en
meta:
  description: "Niche score 50/100 · £20K/yr market · 91K searches/yr · £10.24 avg price. A small market ($20K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £20K/yr market · 91K searches/yr · £10.24 avg price. A small market ($20K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — plug plants - Flapen"
---

# **plug plants**

**Worth a look**

Shows low returns (0.0%), but a small market ($20K/yr) keeps it on the watch list.

Market size 5Growth 15Conversion 27Competition 78Returns 100Price range 37Avg price 35Brand share 53Review moat 80Quality gap 96

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Incredible****3.9★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****390.17**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£5.07–£20.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£10.24**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-21.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£20K**

£20K/yr · 91K searches

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")