---
title: "Plastic Plates — £287K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/plastic-plates"
last_updated: "2026-07-31T18:44:56.771Z"
locale: en
meta:
description: "Niche score 61/100 · £287K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £287K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Plastic Plates — £287K/yr Amazon UK Niche (2026) - Flapen"
---
# **plastic plates**
**Worth a look**
Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 51Growth 68Conversion 52Competition 75Returns 92Price range 30Avg price 41Brand share 72Review moat 69Quality gap 37
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****728.4**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+48.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£287K**
£287K/yr · 611K searches
**Avg price**
**Okay****£10.93**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£3.15–£19.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, plastic plates is a £287K/yr Amazon United Kingdom market (611K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 61/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plastic plates market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **£273K–£328K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**26 **▼falling
**Sellers**
**75**
**Top-5 brand share**
**62%**
Top 20: 93%
**Top-5 click share**
**40%**
Top 20: 79%
**Open market**
**34%**
- MATANA28% - Shefa12% - XIMOGO9% - Cedilis6% - Wrova6% - ABENA4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +48.7% search growth over the last 90 days.
20K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/plastic-plates/trend)
## **Top plastic plates search terms**
- **plastic plates**282K/yr+47.4%3.2% conv. - **picnic plates**46K/yr+257.2%1.2% conv. - **plastic plates reusable**63K/yr+38.3%2.9% conv. - **plastic plates disposable**36K/yr+8.7%4.2% conv. - **disposable plastic plates**22K/yr+1.9%2.7% conv. - **plastic plate**20K/yr+0.4%2.2% conv. - **plastic party plates**18K/yr+52.9%1.8% conv. - **plastic dinner plates**21K/yr+6.8%2.1% conv. - **reusable plastic plates**16K/yr+40.9%1.9% conv. - **plastic picnic plates**10K/yr+151.8%1.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/plastic-plates/search-terms)
## **Top plastic plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£9K6%£17K9%£26K12%£34K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Shefa 100 White Plates Reusable & Washable Heavy Duty Dinnerware Microwave-Safe Crockery - Ideal for Birthday Parties Camping Catering (9 inch Plates White)**Shefa**£11.57**4.2★1,110 rev](https://www.amazon.co.uk/dp/B09KS7824K) [2**MATANA 25 Premium White Plastic Dinner Plates with Gold Rim 26cm / 10 Inch - Elegant & Reusable Party Plates for Weddings Birthdays Picnic BBQ Parties**MATANA**£12.98**4.6★3,487 rev](https://www.amazon.co.uk/dp/B07D988TDH) [3**XIMOGO Reusable Plastic Plates 100 Count 9-Inch Heavy-Duty Party Plates Sturdy & Hard BPA-Free & Microwave Safe Dinnerware for Parties Picnics & Events**XIMOGO**£12.36**4.6★14 rev](https://www.amazon.co.uk/dp/B0FF99DY9M) [4**Cedilis 30-Pack Reusable Plastic Plates 10 Inch/25cm Unbreakable & Lightweight Dinner Plates 6 Mixed Colours Round Plate for Parties Picnics BBQ Weddings and Daily Use Dishwasher Safe**Cedilis**£14.02**4.6★298 rev](https://www.amazon.co.uk/dp/B09DCX98MB) [5**Wrova Plastic Plates Reusable Set of 8 Unbreakable Plates Set 9 Inch Dinner Plate - Dishwasher & Microwave Safe Plate Set - Lightweight Dinner Plate for Kitchen & Outdoor (Vivid Mix)**Wrova**£11.32**4.6★271 rev](https://www.amazon.co.uk/dp/B0DK2NM7DY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Happy Garden Bagasse Plates 9 Inch Round (Pack of 50) - Heavy Duty Disposable Plate Eco Friendly Sugarcane Dishes Compostable Party Plates Microwave & Freezer Safe**THE HAPPY GARDEN ESTD. 2017**£6.33**24 rev7mo ago](https://www.amazon.co.uk/dp/B0G53PWNVW) [**50 Pack 7 Inch Extra Strong Bagasse Plates Made From 100% Natural Sugarcane Fibre Compostable And Biodegradable Eco Friendly Plates Oil And Cut Resistant Perfect For Parties And Picnics**Vivo Technologies**£3.19**105 rev8mo ago](https://www.amazon.co.uk/dp/B0G14PHZM2) [**XIMOGO Reusable Plastic Plates 100 Count 9-Inch Heavy-Duty Party Plates Sturdy & Hard BPA-Free & Microwave Safe Dinnerware for Parties Picnics & Events**XIMOGO**£12.36**14 rev1y ago](https://www.amazon.co.uk/dp/B0FF99DY9M) [**ABENA Essentialz Resuable Plastic Plates Made from PP Materials Pack of 6 Colourful Dishwasher Safe Reusable Dinner Plates for Adults & Kids. 100% Recyclable. Durable & Lightweight.**ABENA**£4.12**18 rev1y ago](https://www.amazon.co.uk/dp/B0F1ND4N4C) [**Vital Baby Nourish Perfectly Simple Plates Stackable EarthSmart Biodegradable Microwave & Dishwasher Safe Durable Plates for Toddlers & Family BPA-Free 6m+ 5 Pack**Vital Baby**£3.15**3,106 rev1y ago](https://www.amazon.co.uk/dp/B0DLP4VS65)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Happy Garden Bagasse Plates 9 Inch Round (Pack of 50) - Heavy Duty Disposable Plate Eco Friendly Sugarcane Dishes Compostable Party Plates Microwave & Freezer Safe**THE HAPPY GARDEN ESTD. 2017**£6.33**4.7★**▲ 184%**](https://www.amazon.co.uk/dp/B0G53PWNVW) [**ABENA Essentialz Resuable Plastic Plates Made from PP Materials Pack of 6 Colourful Dishwasher Safe Reusable Dinner Plates for Adults & Kids. 100% Recyclable. Durable & Lightweight.**ABENA**£4.12**4.6★**▲ 99%**](https://www.amazon.co.uk/dp/B0F1ND4N4C) [**MATANA 25 Premium Clear Hard Plastic Dinner Plates with Silver Glitter 26cm / 10 Inch - Elegant & Reusable Party Plates for Weddings Birthdays Picnic BBQ Parties**MATANA**£11.49**4.4★**▲ 70%**](https://www.amazon.co.uk/dp/B0DFHNPD3V) [**Frcctre 24-Pack Plastic Plates 7-Inch Colorful Dinner Plates BPA-Free Reusable Perfect for BBQ Travel Events - Dishwasher Safe 8 Colors**Frcctre**£12.63**4.6★**▲ 61%**](https://www.amazon.co.uk/dp/B09HZY6KT2) [**XIMOGO Reusable Plastic Plates 100 Count 9-Inch Heavy-Duty Party Plates Sturdy & Hard BPA-Free & Microwave Safe Dinnerware for Parties Picnics & Events**XIMOGO**£12.36**4.6★**▲ 53%**](https://www.amazon.co.uk/dp/B0FF99DY9M)
**~~View all trending →~~**
## **What buyers say about plastic plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Good quality plates”*
**Value For Money**12%
*“Excellent value”*
**Strength**11%
*“Love the fact that they are not flimsy”*
**Size-Overall**8%
*“Good size”*
**Color**6%
*“Colourful”*
**Durability**5%
*“Durable”*
**Advertised Vs Actual Product**5%
*“As described”*
**Material Quality**4%
*“Very nice with strong plastic”*
**Ease Of Cleaning**3%
*“which helps keep things clean”*
**Ease Of Use**3%
*“useful this product is”*
### **What buyers complain about **
**Size-Overall**18%
*“Wrong size”*
**Value For Money**10%
*“expensive”*
**Quality-Overall**7%
*“Really cheap flimsy quality”*
**Advertised Vs Actual Product**6%
*“they should not be advertised as plates”*
**Thickness**6%
*“a little thin”*
**Dishwasher Safe**5%
*“Not sure dishwasher safe”*
**Strength**5%
*“Flimsy and cheap”*
**Weight Light**4%
*“Needed to be light”*
**Durability**2%
*“break very easily”*
**Recycle/Reuse**2%
*“they're not reusable because they snap”*
### **Top return reasons **
**Size-Overall**62%
**Quality-Overall**10%
**Strength**9%
**Thin**4%
**Material Quality**3%
**Value For Money**2%
**Advertised Vs Actual Product**2%
**Color**1%
**Dishwasher Safe**1%
**Thickness**1%
## **Common questions**
- **Is plastic plates profitable to sell on Amazon United Kingdom?**
- The niche generates £287K/yr across 45 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +48.7%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the plastic plates niche?**
- 26 brands and 75 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in plastic plates?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.1%.
- **When does demand for plastic plates peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the plastic plates niche?**
- Listings span £3.15–£19.97; the average listing price is £10.93 (sweet spot $15–$100). The average incumbent carries 728 reviews — the moat a new listing must climb.
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