---
title: "Plastic Eggs — £132K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/plastic-eggs"
last_updated: "2026-07-31T18:44:58.149Z"
locale: en
meta:
description: "Niche score 54/100 · £132K/yr market · 235K searches/yr · £6.98 avg price. Soft demand (-96.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £132K/yr market · 235K searches/yr · £6.98 avg price. Soft demand (-96.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Plastic Eggs — £132K/yr Amazon UK Niche (2026) - Flapen"
---
# **plastic eggs**
**Worth a look**
Shows low returns (0.3%), but soft demand (-96.9% this quarter) keeps it on the watch list.
Market size 30Growth 0Conversion 79Competition 66Returns 99Price range 0Avg price 19Brand share 80Review moat 91Quality gap 85
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****170.33**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£132K**
£132K/yr · 235K searches
**Avg price**
**Bad****£6.98**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-96.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.43–£14.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, plastic eggs is a £132K/yr Amazon United Kingdom market (235K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plastic eggs market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£105K–£140K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#210**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **53%**
- **Out of stock**
- **33.1%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **218 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▲rising
**Sellers**
**49**
**Top-5 brand share**
**55%**
Top 20: 96%
**Top-5 click share**
**46%**
Top 20: 90%
**Open market**
**39%**
- HENBRANDT20% - Storm&Lighthouse10% - QILUCKY10% - Taspire9% - ULTECHNOVO7% - SGETHCH6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -96.9% search growth over the last 90 days.
100K60KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr · busiest ÷ quietest = 64.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/plastic-eggs/trend)
## **Top plastic eggs search terms**
- **plastic eggs**55K/yr-93.7%6.7% conv. - **plastic eggs to fill**26K/yr-96.3%6.1% conv. - **plastic egg**5K/yr-81.6%3.9% conv. - **plastic easter eggs**34K/yr-98.6%2.5% conv. - **fillable eggs**9K/yr-95.5%3.0% conv. - **plastic fillable eggs**7K/yr-95.9%5.2% conv. - **plastic eggs for egg hunt**14K/yr-98.4%5.9% conv. - **fillable easter eggs**32K/yr-99.4%5.0% conv. - **empty eggs to fill**7K/yr-97.2%3.0% conv. - **plastic easter eggs fillable**15K/yr-99.0%7.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/plastic-eggs/search-terms)
## **Top plastic eggs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£11K12%£16K16%£21K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**12 Colourful Fillable Plastic Surprise Easter Eggs - Fill With Easter Hunt Gifts And Chocolate**HENBRANDT**£3.66**4.0★238 rev](https://www.amazon.co.uk/dp/B01MUQSG8I) [2**Storm&Lighthouse 12x Fillable Plastic Easter Eggs 8cm Colourful Reusable Large Capsules for Egg Hunt Kids Easter Games Fillable Plastic Eggs for Treats and Easter Toys**Storm&Lighthouse**£5.81**3.2★3 rev](https://www.amazon.co.uk/dp/B0GQVPZW4Z) [3**QILUCKY 60 Pieces Plastic Easter Eggs to Fill 2.36in/6cm Empty Easter Eggs Easter Theme Party Favor Plastic Eggs for Egg Hunt 6 Bright Colours Plastic Eggs for Fill Candies and Toys**QILUCKY**£6.76**4.5★12 rev](https://www.amazon.co.uk/dp/B0DW3QN32Y) [4**Henbrandt 48 x Colourful Fillable Plastic Surprise Easter Eggs for Egg Hunt Kids Easter Games/Decorations Arts and Crafts for Springtime Goodies Favours for Girls and Boys**HENBRANDT**£5.80**3.9★834 rev](https://www.amazon.co.uk/dp/B01N80E0CE) [5**ULTECHNOVO 100 pcs Clear Vending Machine Shells 32mm Transparent Plastic Fillable Balls for Toys & Crafts 1.2 Inch Mini Shells for Easter Egg Hunt Party Favours & Prizes Round**ULTECHNOVO**£9.43**3.0★1 rev](https://www.amazon.co.uk/dp/B0GK29CD22)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Storm&Lighthouse 12x Fillable Plastic Easter Eggs 8cm Colourful Reusable Large Capsules for Egg Hunt Kids Easter Games Fillable Plastic Eggs for Treats and Easter Toys**Storm&Lighthouse**£5.81**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GQVPZW4Z) [**SGETHCH 12 Pcs Realistic Fake Eggs (5.2 x 3.7cm) - Life-Size White Plastic Eggs for Easter Hunts & DIY Crafts - Durable Artificial Dummy Eggs for Poultry Nesting Boxes & Training**SGETHCH**£5.06**4 rev5mo ago](https://www.amazon.co.uk/dp/B0GLMSZMZH) [**ULTECHNOVO 100 pcs Clear Vending Machine Shells 32mm Transparent Plastic Fillable Balls for Toys & Crafts 1.2 Inch Mini Shells for Easter Egg Hunt Party Favours & Prizes Round**ULTECHNOVO**£9.43**1 rev6mo ago](https://www.amazon.co.uk/dp/B0GK29CD22) [**24 Pcs Easter Egg Decorations Plastic Hanging Easter Eggs for Tree Indoor & Outdoor Spring Decor Colorful DIY Craft Easter Ornaments for Party School Office Home Décor & Easter Gift Ideas**LUKA HERO**£4.71**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GHNYYWHP) [**Fake Eggs 12 Pcs Artificial Plastic Eggs for Kids Easter Eggs for Kids Rubber Egg for Crafts Arts Imitation Dummy Eggs Helps Encourage Laying or Prevent Eating Eggs Craft and Home Decoration**QyueQyat**£6.17**5 rev7mo ago](https://www.amazon.co.uk/dp/B0GCH8MGXT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SGETHCH 12 Pcs Realistic Fake Eggs (5.2 x 3.7cm) - Life-Size White Plastic Eggs for Easter Hunts & DIY Crafts - Durable Artificial Dummy Eggs for Poultry Nesting Boxes & Training**SGETHCH**£5.06**3.6★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GLMSZMZH) [![Imitation Chicken Poultry Hen Eggs [3 Pack] - Weighted Rubber Dummy Fake Eggs Helps Encourage laying or prevent eating eggs (3x Eggs)](https://m.media-amazon.com/images/I/31PEH82Hw8L.jpg)**Imitation Chicken Poultry Hen Eggs \[3 Pack\] - Weighted Rubber Dummy Fake Eggs Helps Encourage laying or prevent eating eggs (3x Eggs)**HowseHold**£8.41**4.5★**▲ 1000%**](https://www.amazon.co.uk/dp/B0BZJGD6FK) [**Morcheiong 24 Pcs White Plastic Egg Shakers Musical Instruments Easter Egg Favors Egg Maracas Shakers for Kids DIY Set with 24 Pcs Multicolor Pens**Morcheiong**£14.94**4.6★**▲ 945%**](https://www.amazon.co.uk/dp/B0F3C4NWWQ) [**24 Pcs Easter Egg Decorations Plastic Hanging Easter Eggs for Tree Indoor & Outdoor Spring Decor Colorful DIY Craft Easter Ornaments for Party School Office Home Décor & Easter Gift Ideas**LUKA HERO**£4.71**4.7★**▲ 789%**](https://www.amazon.co.uk/dp/B0GHNYYWHP) [**ULTECHNOVO 100 pcs Clear Vending Machine Shells 32mm Transparent Plastic Fillable Balls for Toys & Crafts 1.2 Inch Mini Shells for Easter Egg Hunt Party Favours & Prizes Round**ULTECHNOVO**£9.43**3.0★**▲ 687%**](https://www.amazon.co.uk/dp/B0GK29CD22)
**~~View all trending →~~**
## **What buyers say about plastic eggs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**15%
*“Quite a decent size”*
**Quality-Overall**11%
*“These are better than our original ones”*
**Fun/Entertainment Experience**9%
*“a fun easter eggs hunt for grand children”*
**Durability**8%
*“Durable”*
**Color**8%
*“nice variety of colours”*
**Advertised Vs Actual Product**8%
*“Much better than expected”*
**Value For Money**6%
*“Good value”*
**Strength**4%
*“They are pretty sturdy”*
**Display-Overall**3%
*“Fun and easy way to make a great Easter display”*
**Design-Overall**3%
*“Look good just what we wanted”*
### **What buyers complain about **
**Strength**29%
*“They break easily”*
**Size-Overall**24%
*“Small”*
**Material Quality**6%
*“Theyre plastic and light like ping pong balls”*
**Suitable For Outdoor**6%
*“One point to note is they are very light so a windy day could prove problematic if theyre outside”*
**Quality-Overall**5%
*“Cheap quality, break as you open them”*
**Recycle/Reuse**3%
*“I dont think i could reuse these”*
**Durability**3%
*“They break easily”*
**Grip**1%
*“The surface is suitable for decorating although they are a bit slippery”*
**Print Quality**1%
*“The quality of the print isn't perfect”*
**Thickness**1%
*“they're really not going to stand out as they're very thin”*
### **Top return reasons **
**Size-Overall**55%
**Quality-Overall**14%
**Value For Money**8%
**Defective Material/Parts**3%
**Strength**3%
**Functionality-Overall**2%
**Color**2%
**Ease Of Use**2%
**Locking Mechanism**2%
**Advertised Vs Actual Product**1%
## **Common questions**
- **Is plastic eggs profitable to sell on Amazon United Kingdom?**
- The niche generates £132K/yr across 30 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -96.9%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the plastic eggs niche?**
- 25 brands and 49 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in plastic eggs?**
- Top complaints mined from reviews: Strength, Size-Overall, Material Quality. The return rate is 0.3%.
- **When does demand for plastic eggs peak?**
- Demand peaks in Mar–Apr; the busiest month runs 64.9× the quietest.
- **What does it cost to enter the plastic eggs niche?**
- Listings span £3.43–£14.94; the average listing price is £6.98 (sweet spot $15–$100). The average incumbent carries 170 reviews — the moat a new listing must climb.
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