---
title: "Trend — plastic cups - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/plastic-cups/trend"
last_updated: "2026-07-31T23:16:13.756Z"
locale: en
meta:
  description: "Niche score 63/100 · £856K/yr market · 1.3M searches/yr · £7.86 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · £856K/yr market · 1.3M searches/yr · £7.86 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — plastic cups - Flapen"
---

# **plastic cups**

**Launch it**

A $856K/yr market growing +56.7% this quarter with returns at 0.6% — clears our launch bar.

Market size 75Growth 73Conversion 81Competition 35Returns 97Price range 12Avg price 22Brand share 64Review moat 75Quality gap 62

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£856K**

£856K/yr · 1.3M searches

**Review moat**

**Good****502.88**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+56.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****£7.86**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.07–£16.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")