---
title: "Search terms — placemats - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/placemats/search-terms"
last_updated: "2026-07-31T22:28:19.445Z"
locale: en
meta:
  description: "Niche score 55/100 · £531K/yr market · 2.7M searches/yr · £12.61 avg price. Soft demand (-23.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £531K/yr market · 2.7M searches/yr · £12.61 avg price. Soft demand (-23.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — placemats - Flapen"
---

# **placemats**

**Worth a look**

Shows a fragmented shelf (top 5 take 29% of clicks), but soft demand (-23.5% this quarter) keeps it on the watch list.

Market size 61Growth 13Conversion 20Competition 86Returns 66Price range 58Avg price 55Brand share 86Review moat 50Quality gap 60

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Returns**

**Good****2.4%**

return rate — above 5% kills the launch gate

**Market size**

**Good****£531K**

£531K/yr · 2.7M searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£6.26–£27.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£12.61**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,488.04**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-23.5%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")