---
title: "Pizza Tray — £297K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/pizza-tray"
last_updated: "2026-08-01T01:30:30.927Z"
locale: en
meta:
description: "Niche score 41/100 · £297K/yr market · 381K searches/yr · £8.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £297K/yr market · 381K searches/yr · £8.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pizza Tray — £297K/yr Amazon UK Niche (2026) - Flapen"
---
# **pizza tray**
**Skip it**
Prices mostly outside the sweet spot ($2.62–$12.71) — this niche doesn't clear our bar today.
Market size 51Growth 17Conversion 84Competition 16Returns 98Price range 0Avg price 23Brand share 40Review moat 56Quality gap 23
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,277.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£297K**
£297K/yr · 381K searches
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.37**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-15.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£2.62–£12.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pizza tray is a £297K/yr Amazon United Kingdom market (381K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pizza tray market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£251K–£335K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**15%**
- Prestige29% - Prochef22% - Russell Hobbs13% - GEEZY9% - huoanpo8% - LOLYSIC4% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.
9K7KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/pizza-tray/trend)
## **Top pizza tray search terms**
- **pizza tray**245K/yr-15.7%8.8% conv. - **pizza trays for oven**35K/yr-28.3%10.9% conv. - **pizza pan**22K/yr-3.7%2.5% conv. - **pizza trays**20K/yr+4.3%5.3% conv. - **pizza oven tray**13K/yr-15.0%9.2% conv. - **pizza trays for oven non stick**10K/yr-2.9%11.5% conv. - **pizza pans**8K/yr-1.6%0.7% conv. - **pizza baking tray**6K/yr-27.1%8.6% conv. - **oven pizza tray**5K/yr-16.5%8.7% conv. - **pizza baking tray for oven**3K/yr+29.9%12.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/pizza-tray/search-terms)
## **Top pizza tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£30K20%£59K30%£89K40%£119K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Prestige Non Stick Pizza Tray 12 inch - Aerolift Pizza Pan Durable Carbon Steel with Extra Large Handles & Cushion Base Pizza Oven Tray 31 x 31 x 2 cm**Prestige**£4.35**4.7★1,167 rev](https://www.amazon.co.uk/dp/B08G57R6X1) [2**Prochef Non-Stick Large 32.5cm/12.5inch Carbon Steel Pizza Tray - Fridge Freezer & Dishwasher Safe with 5 Year Guarantee - Black**Prochef**£4.76**4.7★3,851 rev](https://www.amazon.co.uk/dp/B009ABA15Y) [3**Russell Hobbs Nightfall Stone Set of 2 Large Pizza Trays - 14.5 Pizza Pans Non-Stick Round Baking Trays Carbon Steel PFOA Free Perforated Base for Crispy Cooking Ideal for Pizzas Garlic Bread**Russell Hobbs**£12.27**4.7★421 rev](https://www.amazon.co.uk/dp/B083ZJHQZN) [4**GEEZY Large Non-Stick Pizza Baking Tray 32cm (12.5) - Set of 2 Round Carbon Steel Perforated Holes Dishwasher Fridge Freezer Safe - Pizza Pan & Plate for Oven Flatbread Family Meals**GEEZY**£7.49**4.6★638 rev](https://www.amazon.co.uk/dp/B07X1Z4KS8) [5**huoanpo 2 PCS Non-Stick Pizza Tray Perforated Oven Safe Baking Tray**huoanpo**£7.46**4.6★55 rev](https://www.amazon.co.uk/dp/B0FDQCQH88)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Skandia Round Pizza Tray 12 Inch**Morrisons**£2.62**4 rev11mo ago](https://www.amazon.co.uk/dp/B0FM495LD3) [**huoanpo 2 PCS Non-Stick Pizza Tray Perforated Oven Safe Baking Tray**huoanpo**£7.46**55 rev1y ago](https://www.amazon.co.uk/dp/B0FDQCQH88) [**hunnycook 2 Pcs Pizza Trays for Oven -13 Pizza Pan with Holes and Handle Carbon Steel Non Stick Baking Tray Set for Cooking Baking Dishwasher Safe**hunnycook**£11.93**92 rev1y ago](https://www.amazon.co.uk/dp/B0DSH6Q7MW) [**LOLYSIC 2 Pcs Pizza Tray 14 Inch Round Perforated Pizza Baking Tray for Oven Thickened Metal Pizza Oven Tray 36 x 33 x 1.5cm Pizza Trays for Homemade Pizza Chips and Pastry**LOLYSIC**£12.27**71 rev3y ago](https://www.amazon.co.uk/dp/B0C55DPNP5) [**Salter COMBO-8103 Megastone Non-Stick Pizza Pan - Set Of 2 Carbon Steel Pizza Trays 11Ø/29cm Perforated Base For Even Cooking & Extra Crisp Easy Clean Lightweight Baking Sheet Oven Safe To 220C**Salter**£12.71**83 rev4y ago](https://www.amazon.co.uk/dp/B0B2145PM8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Prochef Non-Stick Large 32.5cm/12.5inch Carbon Steel Pizza Tray - Fridge Freezer & Dishwasher Safe with 5 Year Guarantee - Black**Prochef**£4.76**4.7★**▲ 82%**](https://www.amazon.co.uk/dp/B009ABA15Y) [**Morrisons Skandia Round Pizza Tray 12 Inch**Morrisons**£2.62**5.0★**▲ 49%**](https://www.amazon.co.uk/dp/B0FM495LD3) [**Russell Hobbs Nightfall Stone Set of 2 Large Pizza Trays - 14.5 Pizza Pans Non-Stick Round Baking Trays Carbon Steel PFOA Free Perforated Base for Crispy Cooking Ideal for Pizzas Garlic Bread**Russell Hobbs**£12.27**4.7★**▲ 24%**](https://www.amazon.co.uk/dp/B083ZJHQZN) [**GEEZY Large Non-Stick Pizza Baking Tray 32cm (12.5) - Set of 2 Round Carbon Steel Perforated Holes Dishwasher Fridge Freezer Safe - Pizza Pan & Plate for Oven Flatbread Family Meals**GEEZY**£7.49**4.6★**— 3%**](https://www.amazon.co.uk/dp/B07X1Z4KS8) [**Prestige Non Stick Pizza Tray 12 inch - Aerolift Pizza Pan Durable Carbon Steel with Extra Large Handles & Cushion Base Pizza Oven Tray 31 x 31 x 2 cm**Prestige**£4.35**4.7★**— 3%**](https://www.amazon.co.uk/dp/B08G57R6X1)
**~~View all trending →~~**
## **What buyers say about pizza tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Good quality”*
**Value For Money**15%
*“worth the money”*
**Ease Of Cleaning**13%
*“Cleans up well after each use”*
**Size-Overall**11%
*“Big enough for large family”*
**Adhesion/Stickiness**6%
*“No sticking and the size are ample for me”*
**Cooking Experience**4%
*“Excellent cooking of homemade pizzas”*
**Advertised Vs Actual Product**4%
*“does the job”*
**Baking**4%
*“baking trays”*
**Efficiency**3%
*“Really works”*
**Non-Stick Coating**2%
*“Easy to use very good non stick”*
### **What buyers complain about **
**Adhesion/Stickiness**23%
*“NOT Non Stick at all”*
**Size-Overall**21%
*“It is not sized for a 14inch pizza as expected”*
**Heating**5%
*“the oven needs to be a lot hotter”*
**Non-Stick Coating**5%
*“Non stick coating coming off after washing with soft dish cloth”*
**Functionality-Overall**5%
*“it simply does not work”*
**Temperature Control**5%
*“Temperature Usage Issue”*
**Value For Money**5%
*“Very poor value for money”*
**Handle Quality**2%
*“The silicone handles are also quite useless”*
**Heat Resistance**2%
*“they get just as hot as the tray itself”*
**Durability**2%
*“I have had this for just over a year with very little use”*
### **Top return reasons **
**Size-Overall**70%
**Advertised Vs Actual Product**7%
**Quality-Overall**6%
**Functionality-Overall**4%
**Paint Quality**1%
**Leak-Proof**1%
**Stain Resistance**1%
**Flatness**1%
**Adhesion/Stickiness**1%
**Heating**1%
## **Common questions**
- **Is pizza tray profitable to sell on Amazon United Kingdom?**
- The niche generates £297K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the pizza tray niche?**
- 12 brands and 27 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in pizza tray?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Heating. The return rate is 0.4%.
- **When does demand for pizza tray peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the pizza tray niche?**
- Listings span £2.62–£12.71; the average listing price is £8.37 (sweet spot $15–$100). The average incumbent carries 1,278 reviews — the moat a new listing must climb.
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