---
title: "Search terms — pizza board - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/pizza-board/search-terms"
last_updated: "2026-07-31T21:41:26.566Z"
locale: en
meta:
  description: "Niche score 69/100 · £70K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 69/100 · £70K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — pizza board - Flapen"
---

# **pizza board**

**Worth a look**

Shows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 85Conversion 47Competition 80Returns 86Price range 83Avg price 78Brand share 91Review moat 89Quality gap 65

**Brand share**

**Great****44%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****217.15**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+84.0%**

90-day search growth — must beat 0% to launch

**Price range**

**Great****£7.26–£57.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Avg price**

**Great****£16.29**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£70K**

£70K/yr · 114K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")