---
title: "Pins — £458K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/pins"
last_updated: "2026-07-31T20:41:39.354Z"
locale: en
meta:
description: "Niche score 60/100 · £458K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £458K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pins — £458K/yr Amazon UK Niche (2026) - Flapen"
---
# **pins**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 58Growth 23Conversion 90Competition 81Returns 99Price range 0Avg price 10Brand share 95Review moat 63Quality gap 32
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Review moat**
**Good****999.37**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£458K**
£458K/yr · 1.2M searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£3.51**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.94–£8.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, pins is a £458K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Sep–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pins market data**
- **Units sold / yr**
- **125K–150K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£439K–£527K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**36 **▲rising
**Sellers**
**67**
**Top-5 brand share**
**39%**
Top 20: 86%
**Top-5 click share**
**34%**
Top 20: 69%
**Open market**
**57%**
- JKG12% - Ailiver9% - MUUZLL8% - YOYUSH5% - MINTHE5% - ZHIYE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/pins/trend)
## **Top pins search terms**
- **pin**267K/yr-1.4%0.4% conv. - **pins**267K/yr-3.3%6.7% conv. - **drawing pins**223K/yr+12.3%16.6% conv. - **push pins**111K/yr-12.9%8.9% conv. - **pins for pinboard**83K/yr-27.1%10.6% conv. - **cork board pins**45K/yr-13.4%9.4% conv. - **thumb tacks**40K/yr-1.1%10.2% conv. - **notice board pins**29K/yr-12.9%13.7% conv. - **pins for cork board**18K/yr+11.7%9.5% conv. - **pin board pins**24K/yr-7.5%10.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/pins/search-terms)
## **Top pins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£14K6%£27K9%£41K12%£55K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JKG 300 x Metal Drawing Push Pins - Gold Notice Board Push Pins | Pins For Cork Board Bulletin Pin Thumb Tacks For Office Work Desk Arts Crafts Pin Art | Map Marking (In Plastic Box)**JKG**£3.24**4.6★417 rev](https://www.amazon.co.uk/dp/B09ZPWTNN8) [2**Clear Push Pins Thumbtacks Drawing Pins for Walls Notice Board Pins Clear Drawing Pins for fixing bulletin board pushpins (100 pcs Silver)**Ailiver**£2.79**4.6★460 rev](https://www.amazon.co.uk/dp/B09KRFFRNX) [3**Muuzll Clear Push Pins - 150Pcs Drawing Pins Thumb Tacks for Cork Notice and Bulletin Boards - Perfect for School & Office Use**MUUZLL**£3.30**4.6★436 rev](https://www.amazon.co.uk/dp/B0CKHFHDTS) [4**MINTHE Sewing Pins - 100 Pack Coloured Heads Dressmaking & Quilting Pins**MINTHE**£2.73**4.5★3,145 rev](https://www.amazon.co.uk/dp/B08PKPVHLB) [5**YOYUSH Push Pins 100 Pcs Reusable Drawing Pins with Solid Plastic Storage Box Rustproof Thumb Tacks for Cork Notice Pinboard Bulletin Board - School & Office Use (Multicolor)**YOYUSH**£3.42**4.6★536 rev](https://www.amazon.co.uk/dp/B0F5WK37N1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clear Push Pins - 150 PCS Drawing Pin with Storage Box Thumb Tacks for Cork Notice Map-Pins Board and Bulletin Boards for Pinboard**Woobroo**£3.37**93 rev1y ago](https://www.amazon.co.uk/dp/B0FGJB6LLK) [**50 PCS Wooden Push Pins Natural Cork Board Pins for Noticeboards Wooden Drawing Pins for Maps & Crafts Thumb Tacks with Strong Grip**Namner**£3.64**161 rev1y ago](https://www.amazon.co.uk/dp/B0FC1SQVL9) [**MeiLang Clear Push Pins 100 Pcs - Thumb Tacks Drawing Pins Pins for Pinboard Notice Board Map Pins Bulletin Board Office School Home (with Storage Box)**MeiLang**£2.70**79 rev1y ago](https://www.amazon.co.uk/dp/B0DSMGWYNW) [**Clear Push Pins Board for Pinboard - 150Pcs Drawing Pins Map Pins with Storage Box Thumb Tacks for Cork Notice and Bulletin Boards Perfect for Posters Wall Hangings Cork Board School & Office Use**MOBOOY**£3.27**81 rev1y ago](https://www.amazon.co.uk/dp/B0DR889Y5B) [**Muuzll Clear Push Pins - 150Pcs Drawing Pins Thumb Tacks for Cork Notice and Bulletin Boards - Perfect for School & Office Use**MUUZLL**£3.30**436 rev2y ago](https://www.amazon.co.uk/dp/B0CKHFHDTS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Push Pins Assorted Colors Steel Point 100-Count**Amazon Basics**£2.67**4.7★**▲ 347%**](https://www.amazon.co.uk/dp/B07VF4DN8W) [**200pcs Push Pins Gold Brass Head Drawing Pins Push Pins Thumb Tacks for Map Office School Bulletin Board Decoration**CRAVIING**£2.59**4.4★**▲ 272%**](https://www.amazon.co.uk/dp/B09MZGBJKP) [**Clear Push Pins Thumbtacks Drawing Pins for Walls Notice Board Pins Clear Drawing Pins for fixing bulletin board pushpins (100 pcs Silver)**Ailiver**£2.79**4.6★**▲ 176%**](https://www.amazon.co.uk/dp/B09KRFFRNX) [**Exacompta - Ref 14769E - Push Pins (Pack of 200) - 7mm Width x 10mm Height in Size - Suitable for Pinboards or Corkboards in Offices Homes & Businesses - 5 Assorted Colours**Exacompta**£2.55**4.5★**▲ 166%**](https://www.amazon.co.uk/dp/B00AMZUW3I) [**50 PCS Wooden Push Pins Natural Cork Board Pins for Noticeboards Wooden Drawing Pins for Maps & Crafts Thumb Tacks with Strong Grip**Namner**£3.64**4.6★**▲ 143%**](https://www.amazon.co.uk/dp/B0FC1SQVL9)
**~~View all trending →~~**
## **What buyers say about pins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Decent quality”*
**Value For Money**16%
*“Value for the money”*
**Advertised Vs Actual Product**15%
*“As described”*
**Ease Of Use**7%
*“Easy to use”*
**Color**7%
*“vibrant colors”*
**Strength**6%
*“nice and sturdy”*
**Size-Overall**4%
*“Just about fit for purpose”*
**Drawing Experience**4%
*“Easier than common drawing pins”*
**Efficiency**2%
*“Does the work”*
**Locking Mechanism**2%
*“Decent safety pins”*
### **What buyers complain about **
**Strength**30%
*“Not too sturdy”*
**Quality-Overall**22%
*“Poor Quality”*
**Size-Overall**13%
*“this packet is far too big”*
**Rusts/Corrodes**4%
*“Almost feel as though they're rusty”*
**Material Quality**4%
*“fabric feels like it's catching”*
**Thickness**2%
*“I wanted stronger and thicker pins”*
**Natural Resource Wastage**2%
*“Waste of money”*
**Grip**2%
*“the wooden ones give a fait grip”*
**Value For Money**2%
*“Its now going to cost you more in postage than it would have to just put in the extra 2 pins”*
**Ease Of Use**2%
*“difficult to push in”*
### **Top return reasons **
**Size-Overall**42%
**Quality-Overall**15%
**Strength**10%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Compatibility-Overall**4%
**Thin**3%
**Material Quality**3%
**Durability**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is pins profitable to sell on Amazon United Kingdom?**
- The niche generates £458K/yr across 54 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the pins niche?**
- 36 brands and 67 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in pins?**
- Top complaints mined from reviews: Strength, Quality-Overall, Size-Overall. The return rate is 0.2%.
- **When does demand for pins peak?**
- Demand peaks in Sep–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the pins niche?**
- Listings span £0.94–£8.33; the average listing price is £3.51 (sweet spot $15–$100). The average incumbent carries 999 reviews — the moat a new listing must climb.
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