---
title: "Pink Microwave — £25K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/pink-microwave"
last_updated: "2026-08-01T02:10:06.478Z"
locale: en
meta:
description: "Niche score 33/100 · £25K/yr market · 121K searches/yr · £67.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £25K/yr market · 121K searches/yr · £67.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pink Microwave — £25K/yr Amazon UK Niche (2026) - Flapen"
---
# **pink microwave**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 6Growth 22Conversion 4Competition 16Returns 90Price range 41Avg price 87Brand share 13Review moat 81Quality gap 52
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£67.84**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****389.55**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£5.73–£213.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-5.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£25K**
£25K/yr · 121K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, pink microwave is a £25K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 33/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink microwave market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£51K–£68K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#66**
- **Page quality**
- **0%**
- **Prime**
- **55%**
- **Sponsored**
- **91%**
- **Out of stock**
- **28.1%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**3%**
- Hamilton Beach53% - Russell Hobbs28% - Salter6% - HeMaSe4% - Abode4% - HADEN3% - Open — no brand owns it (1 brand, 3%)
## **Demand**
Weekly Amazon search volume, last 42 weeks — -5.9% search growth over the last 90 days.
3K2KBlack Friday '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/pink-microwave/trend)
## **Top pink microwave search terms**
- **pink microwave**95K/yr-9.9%0.9% conv. - **microwave pink**17K/yr+25.7%0.6% conv. - **pink microwave oven**9K/yr-8.6%0.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/pink-microwave/search-terms)
## **Top pink microwave products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£5K30%£7K40%£10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hamilton Beach Microwave 20L Miami 800W Manual Dial Controls Quick Defrost 35 Min Timer 5 Cooking Levels Flamingo Pink - HBMX20F**Hamilton Beach**£67.40**4.4★63 rev](https://www.amazon.co.uk/dp/B0FZK4W7PN) [2**Russell Hobbs Eden 17L 700W Manual Microwave in Raspberry Pink with 5 Power Levels Defrost & Reheat Function 35 Minute Timer Dial Controls 1M Power Cord and Pull Handle Door RHMM725RP**Russell Hobbs**£55.64**4.6★33 rev](https://www.amazon.co.uk/dp/B0GSWT2FG3) [3**Hamilton Beach Microwave 20L 700W Retro Digital LED Display 8 Pre-set Programs Express Cooking Weight Defrost 60 Min Timer Child Lock Compact Design Mint - HB70H20M**Hamilton Beach**£54.96**4.6★608 rev](https://www.amazon.co.uk/dp/B0C8B5Z27Z) [4**Hamilton Beach Kettle Toaster & Microwave Set Ella 1.7L Electric Kettle Wide Slot Toaster 2 Slice Microwave 20L Retro Kettle & Toaster Set Mint - ELLAMB**Hamilton Beach**£100.32**4.3★83 rev](https://www.amazon.co.uk/dp/B0F3861RHJ) [5**HeMaSe Microwave Toastie Sandwich Maker Nonstick Plate Microwave Panini Grilled Cheese Maker Versatile Wireless Small Toaster Hot Dog Dishwasher Safe Fast Cooking for Breakfast Snacks Pink**HeMaSe**£16.18**3.6★34 rev](https://www.amazon.co.uk/dp/B0FWC4WYTV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Russell Hobbs Eden 17L 700W Manual Microwave in Raspberry Pink with 5 Power Levels Defrost & Reheat Function 35 Minute Timer Dial Controls 1M Power Cord and Pull Handle Door RHMM725RP**Russell Hobbs**£55.64**33 rev4mo ago](https://www.amazon.co.uk/dp/B0GSWT2FG3) [**HeMaSe Microwave Toastie Sandwich Maker Nonstick Plate Microwave Panini Grilled Cheese Maker Versatile Wireless Small Toaster Hot Dog Dishwasher Safe Fast Cooking for Breakfast Snacks Pink**HeMaSe**£16.18**34 rev7mo ago](https://www.amazon.co.uk/dp/B0FWC4WYTV) [**Hamilton Beach Microwave 20L Miami 800W Manual Dial Controls Quick Defrost 35 Min Timer 5 Cooking Levels Flamingo Pink - HBMX20F**Hamilton Beach**£67.40**63 rev8mo ago](https://www.amazon.co.uk/dp/B0FZK4W7PN) [**Hamilton Beach Microwave 20L Miami 800W Manual Dial Controls Quick Defrost 35 Min Timer 5 Cooking Levels Mojito Mint - HBMX20M**Hamilton Beach**£66.86**63 rev8mo ago](https://www.amazon.co.uk/dp/B0FZKJ3GV8) [**Salter Retro Pink Kettle & Toaster Set 1.7L 3KW Rapid Boil Cordless Kettle with Boil Dry Protection & Auto Shut-Off 815W 2-Slice Wide Slot Toaster with 6 Browning Levels & Defrost/Reheat/Cancel**Salter**£52.99**637 rev9mo ago](https://www.amazon.co.uk/dp/B0FS2CC3TB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HeMaSe Microwave Toastie Sandwich Maker Nonstick Plate Microwave Panini Grilled Cheese Maker Versatile Wireless Small Toaster Hot Dog Dishwasher Safe Fast Cooking for Breakfast Snacks Pink**HeMaSe**£16.18**3.6★**▲ 109%**](https://www.amazon.co.uk/dp/B0FWC4WYTV) [**Hamilton Beach Kettle Toaster & Microwave Set Ella 1.7L Electric Kettle Wide Slot Toaster 2 Slice Microwave 20L Retro Kettle & Toaster Set Mint - ELLAMB**Hamilton Beach**£100.32**4.3★**▲ 94%**](https://www.amazon.co.uk/dp/B0F3861RHJ) [**Russell Hobbs Eden 17L 700W Manual Microwave in Raspberry Pink with 5 Power Levels Defrost & Reheat Function 35 Minute Timer Dial Controls 1M Power Cord and Pull Handle Door RHMM725RP**Russell Hobbs**£55.64**4.6★**▲ 71%**](https://www.amazon.co.uk/dp/B0GSWT2FG3) [**Salter Retro Pink Kettle & Toaster Set 1.7L 3KW Rapid Boil Cordless Kettle with Boil Dry Protection & Auto Shut-Off 815W 2-Slice Wide Slot Toaster with 6 Browning Levels & Defrost/Reheat/Cancel**Salter**£52.99**4.2★**▲ 35%**](https://www.amazon.co.uk/dp/B0FS2CC3TB) [**Hamilton Beach Microwave 20L Miami 800W Manual Dial Controls Quick Defrost 35 Min Timer 5 Cooking Levels Mojito Mint - HBMX20M**Hamilton Beach**£66.86**4.4★**▲ 34%**](https://www.amazon.co.uk/dp/B0FZKJ3GV8)
**~~View all trending →~~**
## **What buyers say about pink microwave**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**34%
*“Beautiful colour”*
**Value For Money**16%
*“Excellent value”*
**Quality-Overall**11%
*“Build quality feels decent for the price, and the door and dials feel easy enough to operate”*
**Ease Of Use**10%
*“Easy to Use”*
**Toasting**4%
*“toaster works well”*
**Design-Overall**4%
*“Love the colour and design aesthetics, easy to use”*
**Ease Of Cleaning**4%
*“Easy to clean”*
**Advertised Vs Actual Product**4%
*“did its job”*
**Instructions/User Manual/Troubleshooting**3%
*“Good clear instructions”*
**Size-Overall**3%
*“not to big just the right size works well”*
### **What buyers complain about **
**Size-Overall**11%
*“a bit smaller than i thought even though i had measured it”*
**Functionality-Overall**11%
*“it didnt work”*
**Quality-Overall**11%
*“Looks like cheap rubbish”*
**Ease Of Use**11%
*“Took a bit of time to get used to it very different from our old one”*
**Color**7%
*“The colour is a lot brighter than in the picture which was a bit disappointing”*
**Durability**5%
*“Died after 2 years and 1 month”*
**Product Condition**5%
*“It was a used like new product was very pleased with it”*
**Unsustainable Design**5%
*“Appears to have a faulty design”*
**Temperature Control**3%
*“Not very good timer dosnt work only had it 2 months its takes a long time to warm food up”*
**Value For Money**3%
*“Is ok not worth the price”*
### **Top return reasons **
**Color**42%
**Size-Overall**14%
**Heating**10%
**Defective Material/Parts**9%
**Mechanism Issues**4%
**Quality-Overall**4%
**Noise Level**3%
**Functionality-Overall**3%
**Toasting**2%
**Instructions/User Manual/Troubleshooting**2%
## **Common questions**
- **Is pink microwave profitable to sell on Amazon United Kingdom?**
- The niche generates £25K/yr across 11 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Skip it (33/100).
- **How competitive is the pink microwave niche?**
- 7 brands and 11 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in pink microwave?**
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Quality-Overall. The return rate is 1.3%.
- **What does it cost to enter the pink microwave niche?**
- Listings span £5.73–£213.30; the average listing price is £67.84 (sweet spot $15–$100). The average incumbent carries 390 reviews — the moat a new listing must climb.
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