---
title: "Trend — pillar candle - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/pillar-candle/trend"
last_updated: "2026-08-01T01:32:05.688Z"
locale: en
meta:
  description: "Niche score 58/100 · £343K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £343K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — pillar candle - Flapen"
---

# **pillar candle**

**Worth a look**

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 1Conversion 65Competition 82Returns 95Price range 51Avg price 44Brand share 67Review moat 65Quality gap 72

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****882.77**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£343K**

£343K/yr · 521K searches

**Price range**

**Good****£1.57–£28.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£11.30**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-48.7%**

90-day search growth — must beat 0% to launch