---
title: "Pie Tin — £45K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/pie-tin"
last_updated: "2026-07-31T22:25:08.504Z"
locale: en
meta:
description: "Niche score 51/100 · £45K/yr market · 109K searches/yr · £10.24 avg price. Soft demand (-41.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £45K/yr market · 109K searches/yr · £10.24 avg price. Soft demand (-41.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pie Tin — £45K/yr Amazon UK Niche (2026) - Flapen"
---
# **pie tin**
**Worth a look**
Shows no brand lock-in (top 5 brands take 39% of clicks), but soft demand (-41.5% this quarter) keeps it on the watch list.
Market size 11Growth 4Conversion 50Competition 82Returns 87Price range 72Avg price 35Brand share 95Review moat 74Quality gap 37
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Review moat**
**Good****544.1**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£3.67–£43.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.24**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£45K**
£45K/yr · 109K searches
**Growth**
**Bad****-41.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, pie tin is a £45K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 39% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pie tin market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£41K–£51K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **88%**
- **Out of stock**
- **10.4%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**40 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**39%**
Top 20: 86%
**Top-5 click share**
**33%**
Top 20: 75%
**Open market**
**56%**
- Samuel Groves9% - Chef Aid9% - Toced8% - MasterClass8% - ebake5% - Bakery Direct Ltd5%
## **Demand**
Weekly Amazon search volume, last 37 weeks — -41.5% search growth over the last 90 days.
4K3KBlack Friday '25Nov '25Dec '25Feb '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/pie-tin/trend)
## **Top pie tin search terms**
- **pie tin**34K/yr-32.5%3.1% conv. - **pie tins**27K/yr-52.5%2.9% conv. - **pie tins for baking**16K/yr-35.0%3.5% conv. - **individual pie tins**9K/yr-37.8%2.2% conv. - **small pie tins**7K/yr-50.6%2.4% conv. - **pie tins for baking individual**6K/yr-42.3%2.7% conv. - **pie tray**5K/yr-35.7%2.2% conv. - **pie trays for baking**4K/yr-39.9%1.0% conv. - **pie pan**3K/yr-31.5%2.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/pie-tin/search-terms)
## **Top pie tin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£3K9%£4K12%£5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chef Aid Set of 4 Non-Stick Oval Pie Dishes 17cm x 13cm x 3.7cm Baking Tins Durable Carbon Steel Easy Clean Ideal for Pies Crumbles and Individual Portions Grey**Chef Aid**£9.51**4.4★80 rev](https://www.amazon.co.uk/dp/B0CT8TR81T) [2**Toced Quiche Pan Non-Stick Deep Pie Pans with Removable Loose Bottom Fluted Round Deep Flan Dish Tart Tins for Baking Quiches Pies Flans Cheese (8inch/22cm)**Toced**£5.52**4.5★150 rev](https://www.amazon.co.uk/dp/B0D12MXW6J) [3**MasterClass Crusty Bake Perforated Pie Dish with Non-Stick Coating 1 mm Carbon Steel Round Baking Tin Oven Safe to 220C Dishwasher Safe 23 cm (9 Inch) Grey**MasterClass**£8.48**4.7★2,652 rev](https://www.amazon.co.uk/dp/B00NLR3AKG) [4**Bakery Direct Traditional Foil Pie Moulds (60) Silver**Bakery Direct Ltd**£8.27**4.6★349 rev](https://www.amazon.co.uk/dp/B07Y8P6KWZ) [5![Small Disposable Aluminium Foil Pie Cases [50 Pack] - UK-Made Round Pie Dishes for Baking Air Fryer Oven Microwave Fridge & Freezer Safe - Individual Pie Tart & Quiche Tins Trays (11 x 3.3cm)](https://m.media-amazon.com/images/I/51Bk1AJg7pL.jpg)**Small Disposable Aluminium Foil Pie Cases \[50 Pack\] - UK-Made Round Pie Dishes for Baking Air Fryer Oven Microwave Fridge & Freezer Safe - Individual Pie Tart & Quiche Tins Trays (11 x 3.3cm)**Delahunt Catering Supplies**£8.01**4.6★268 rev](https://www.amazon.co.uk/dp/B0BM535HST)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**twirush 6 Pack Individual Pie Dishs Pie Tins for Baking 5 Round Non-Stick Mini Quiche Tin Carbon Steel Oven-Safe Pie Tins with Oil Brush & Dish Cloths**twirush**£9.60**3 rev5mo ago](https://www.amazon.co.uk/dp/B0GKN5C895) [**Musiook 2 PCS 5 Inch Pie Dish Individual Small Individual Pie Dish Non-Stick Mini Pies Pans Cake Tin Carbon Steel Round Baking Tins Perfect for Baking Pies Tarts Cakes and Desserts**Musiook**£5.12**14 rev1y ago](https://www.amazon.co.uk/dp/B0FHGFCFLD) [**Cooks Professional Deep Fill Pie Maker with Crimping Edge Spatula & Pastry Cutter | 2-Pie Capacity | Perfect for Savory Fruit Meat & Veg Homemade Pies | Non-Stick Plates for Easy Use & Cleanup**Cooks Professional**£26.58**216 rev1y ago](https://www.amazon.co.uk/dp/B0DP7V9N7W) [**Vintage Gourmet Premium White Enamelware with Blue Rim Oblong Pie Dish Oven Safe Retro Bakeware Set of 6 16cm Oblong Pie Dishes 150ml Capacity Perfect Size for Individual Pies Ideal for Freezer**Vintage Gourmet**£15.75**184 rev1y ago](https://www.amazon.co.uk/dp/B0DNY69WHJ) [**Lets Cook Cookware - Oval Pie Dishes Set of 4 Double Coated Non Stick Air Fryer Compatible British Made**Lets Cook Cookware**£10.85**87 rev2y ago](https://www.amazon.co.uk/dp/B0D5QZRMYK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**twirush 6 Pack Individual Pie Dishs Pie Tins for Baking 5 Round Non-Stick Mini Quiche Tin Carbon Steel Oven-Safe Pie Tins with Oil Brush & Dish Cloths**twirush**£9.60**4.6★**▲ 433%**](https://www.amazon.co.uk/dp/B0GKN5C895) [**Cooks Professional Deep Fill Pie Maker with Crimping Edge Spatula & Pastry Cutter | 2-Pie Capacity | Perfect for Savory Fruit Meat & Veg Homemade Pies | Non-Stick Plates for Easy Use & Cleanup**Cooks Professional**£26.58**4.4★**▲ 216%**](https://www.amazon.co.uk/dp/B0DP7V9N7W) [**Lets Cook Cookware - 8 Inch Traditional Pie Dishes Twin Pack (Set of 2) 20cm Teflon Non Stick British Made**Lets Cook Cookware**£11.44**4.6★**▲ 157%**](https://www.amazon.co.uk/dp/B084GW1BRY) [**Chef Aid Set of 4 Non-Stick Oval Pie Dishes 17cm x 13cm x 3.7cm Baking Tins Durable Carbon Steel Easy Clean Ideal for Pies Crumbles and Individual Portions Grey**Chef Aid**£9.51**4.4★**▲ 106%**](https://www.amazon.co.uk/dp/B0CT8TR81T) [**Musiook 2 PCS 5 Inch Pie Dish Individual Small Individual Pie Dish Non-Stick Mini Pies Pans Cake Tin Carbon Steel Round Baking Tins Perfect for Baking Pies Tarts Cakes and Desserts**Musiook**£5.12**4.6★**▲ 76%**](https://www.amazon.co.uk/dp/B0FHGFCFLD)
**~~View all trending →~~**
## **What buyers say about pie tin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Brilliant quality”*
**Advertised Vs Actual Product**12%
*“Just what I needed”*
**Size-Overall**12%
*“Good size”*
**Value For Money**10%
*“Excellent value for money”*
**Ease Of Cleaning**7%
*“Great pie dishes easy to clean”*
**Ease Of Use**6%
*“Easy to use”*
**Baking**6%
*“I love baking so these will come in handy”*
**Strength**4%
*“good sturdy dishes”*
**Adhesion/Stickiness**3%
*“def none stick”*
**Cooking Experience**2%
*“it has been a fantastic addition to my kitchen”*
### **What buyers complain about **
**Size-Overall**30%
*“Bit small”*
**Adhesion/Stickiness**8%
*“Baking results with food sticking”*
**Strength**6%
*“It's a bit flimsy”*
**Value For Money**6%
*“can find it cheaper elsewhere”*
**Cooking Experience**5%
*“The unit does not cook evenly”*
**Quality-Overall**4%
*“Terrible quality”*
**Weight Light**3%
*“OK a bit lighter than expected”*
**Thickness**3%
*“thin metal slivers in dishes”*
**Thin**3%
*“small & thin”*
**Ease Of Cleaning**3%
*“It was a pain to clean”*
### **Top return reasons **
**Size-Overall**75%
**Advertised Vs Actual Product**3%
**Thickness**3%
**Quality-Overall**2%
**Paint Quality**2%
**Functionality-Overall**2%
**Adhesion/Stickiness**1%
**Defective Material/Parts**1%
**Scratch Resistance**1%
**Ease Of Use**1%
## **Common questions**
- **Is pie tin profitable to sell on Amazon United Kingdom?**
- The niche generates £45K/yr across 51 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -41.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the pie tin niche?**
- 40 brands and 55 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in pie tin?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Strength. The return rate is 1.4%.
- **What does it cost to enter the pie tin niche?**
- Listings span £3.67–£43.84; the average listing price is £10.24 (sweet spot $15–$100). The average incumbent carries 544 reviews — the moat a new listing must climb.
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