---
title: "Pie Maker — £160K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/pie-maker"
last_updated: "2026-07-31T23:57:47.694Z"
locale: en
meta:
description: "Niche score 43/100 · £160K/yr market · 200K searches/yr · £24.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £160K/yr market · 200K searches/yr · £24.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pie Maker — £160K/yr Amazon UK Niche (2026) - Flapen"
---
# **pie maker**
**Skip it**
Soft demand (-55.4% this quarter) — this niche doesn't clear our bar today.
Market size 34Growth 0Conversion 41Competition 23Returns 94Price range 80Avg price 95Brand share 21Review moat 74Quality gap 63
**Avg price**
**Incredible****£24.42**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£8.42–£43.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****547.92**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£160K**
£160K/yr · 200K searches
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-55.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, pie maker is a £160K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pie maker market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£122K–£147K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#6**
- **Page quality**
- **0%**
- **Prime**
- **54%**
- **Sponsored**
- **62%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**4%**
- Quest32% - Cooks Professional25% - Schallen18% - GILES & POSNER11% - Salter6% - Treat Factory5% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -55.4% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Dec · busiest ÷ quietest = 5.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/pie-maker/trend)
## **Top pie maker search terms**
- **pie maker**111K/yr-57.3%2.7% conv. - **pie maker machine deep fill 2**26K/yr-48.0%4.6% conv. - **pie maker machine deep fill 4**20K/yr-51.4%2.8% conv. - **pie press**7K/yr-47.5%0.3% conv. - **pie maker machine**11K/yr-54.7%1.4% conv. - **pie makers**6K/yr-50.7%1.0% conv. - **deep fill pie maker**7K/yr-71.9%4.1% conv. - **pie machine**5K/yr-57.5%1.8% conv. - **electric pie maker**3K/yr-60.7%2.9% conv. - **pie making machine**4K/yr-54.5%2.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/pie-maker/search-terms)
## **Top pie maker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£16K20%£32K30%£48K40%£64K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Quest Double Deep Fill Pie Maker/Features Built-In Crimping Edge & Separate Pastry Cutter/Makes Pies 9cm Diameter/Non-Stick Plates / 700W**Quest**£18.11**4.5★1,365 rev](https://www.amazon.co.uk/dp/B01NCNVYYM) [2**Cooks Professional Deep Fill Pie Maker with Crimping Edge Spatula & Pastry Cutter | 4-Pie Capacity | Perfect for Savory Fruit Meat & Veg Homemade Pies | Non-Stick Plates for Easy Use & Cleanup**Cooks Professional**£43.86**4.4★216 rev](https://www.amazon.co.uk/dp/B0DP7T5RF3) [3**Cooks Professional Deep Fill Pie Maker with Crimping Edge Spatula & Pastry Cutter | 2-Pie Capacity | Perfect for Savory Fruit Meat & Veg Homemade Pies | Non-Stick Plates for Easy Use & Cleanup**Cooks Professional**£26.62**4.4★216 rev](https://www.amazon.co.uk/dp/B0DP7V9N7W) [4**Schallen Pie Maker 1000W Non-Stick Deep Fill Double Twin Traditional Silver with Marble Coated Plates**Schallen**£24.73**4.6★977 rev](https://www.amazon.co.uk/dp/B00D8X0OCK) [5**Schallen Electric Non-Stick Deep Fill Pie Maker Machine | Bake Traditional British Pies | Silver Stainless Steel | Locking Latch (4 Pie Maker)**Schallen**£37.60**4.6★977 rev](https://www.amazon.co.uk/dp/B00D8WZUP2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Coopers of Stortford - Deep Fill Pie Maker with Non-Stick Moulds - 1200W Electric Pie & Quiche Maker with Easy-Clean Surface - Cool-Touch Locking Handle - Includes Pastry Cutter**Coopers of Stortford**£28.91**23 rev12mo ago](https://www.amazon.co.uk/dp/B0FKBQLFX1) [**Cooks Professional Deep Fill Pie Maker with Crimping Edge Spatula & Pastry Cutter | 4-Pie Capacity | Perfect for Savory Fruit Meat & Veg Homemade Pies | Non-Stick Plates for Easy Use & Cleanup**Cooks Professional**£43.86**216 rev1y ago](https://www.amazon.co.uk/dp/B0DP7T5RF3) [**Cooks Professional Deep Fill Pie Maker with Crimping Edge Spatula & Pastry Cutter | 2-Pie Capacity | Perfect for Savory Fruit Meat & Veg Homemade Pies | Non-Stick Plates for Easy Use & Cleanup**Cooks Professional**£26.62**216 rev1y ago](https://www.amazon.co.uk/dp/B0DP7V9N7W) [**Giles & Posner Sorbet Gloss Mini Pie Maker 550 W Non-Stick Plates**GILES & POSNER**£8.42**157 rev1y ago](https://www.amazon.co.uk/dp/B0DFQ2N1ND) [**Treat Factory UK Mains Power Non Stick Self Crimping Double Shallow Fill Pie Maker**Treat Factory**£19.07**50 rev1y ago](https://www.amazon.co.uk/dp/B0DFHD8N8L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schallen Electric Non-Stick Deep Fill Pie Maker Machine | Bake Traditional British Pies | Silver Stainless Steel | Locking Latch (4 Pie Maker)**Schallen**£37.60**4.6★**▲ 761%**](https://www.amazon.co.uk/dp/B00D8WZUP2) [**Schallen Large Single Electric 1200W Non-Stick Deep Fill Pie Maker Machine | Bake Traditional British Pies | Silver & Black with Marble Coated Plates**Schallen**£28.47**4.6★**▲ 93%**](https://www.amazon.co.uk/dp/B00D8X0OWA) [**Cooks Professional Deep Fill Pie Maker with Crimping Edge Spatula & Pastry Cutter | 2-Pie Capacity | Perfect for Savory Fruit Meat & Veg Homemade Pies | Non-Stick Plates for Easy Use & Cleanup**Cooks Professional**£26.62**4.4★**▲ 61%**](https://www.amazon.co.uk/dp/B0DP7V9N7W) [**Dumpling Maker - Large Meat Pie Maker Pasty Maker Ravioli Mould**YGLHXDD**£10.88**3.8★**▲ 43%**](https://www.amazon.co.uk/dp/B0DDSYQGDY) [**Quest Double Deep Fill Pie Maker/Features Built-In Crimping Edge & Separate Pastry Cutter/Makes Pies 9cm Diameter/Non-Stick Plates / 700W**Quest**£18.11**4.5★**▲ 38%**](https://www.amazon.co.uk/dp/B01NCNVYYM)
**~~View all trending →~~**
## **What buyers say about pie maker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**32%
*“Ease of use”*
**Quality-Overall**17%
*“Decent results”*
**Cooking Experience**12%
*“Cooks thoroughly and evenly”*
**Value For Money**7%
*“Good value”*
**Ease Of Cleaning**6%
*“Super easy to clean”*
**Baking**3%
*“a consistent cook”*
**Size-Overall**3%
*“the perfect size pie for one”*
**Efficiency**2%
*“Works well”*
**Crispiness**2%
*“it makes a lovely pie with a nice crispy base”*
**Advertised Vs Actual Product**2%
*“Exceeded expectations”*
### **What buyers complain about **
**Cooking Experience**22%
*“Uneven cooking of 4 pie unit”*
**Advertised Vs Actual Product**13%
*“It shouldn't be advertised as Deep fill Pie maker as it is not”*
**Instructions/User Manual/Troubleshooting**9%
*“No instructions”*
**Ease Of Use**8%
*“Bit fiddly getting them out”*
**Functionality-Overall**8%
*“it does not mold it asd i though it would”*
**Thickness**5%
*“These are not deep”*
**Durability**3%
*“Broke too easy”*
**Ease Of Cleaning**3%
*“Gave 4 stars because the plates arent removable for cleaning”*
**Adhesion/Stickiness**2%
*“it says none stick”*
**Design-Overall**2%
*“not because this doesn't work, made great pies, BUT, there are some design problems that the manufacturer needs to address”*
### **Top return reasons **
**Size-Overall**39%
**Functionality-Overall**10%
**Heating**8%
**Advertised Vs Actual Product**8%
**Product Condition**4%
**Gifting Purpose**4%
**Durability**4%
**Thickness**4%
**Mechanism Issues**3%
**Color**2%
## **Common questions**
- **Is pie maker profitable to sell on Amazon United Kingdom?**
- The niche generates £160K/yr across 13 tracked products. 90-day search growth is -55.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the pie maker niche?**
- 8 brands and 20 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in pie maker?**
- Top complaints mined from reviews: Cooking Experience, Advertised Vs Actual Product, Instructions/User Manual/Troubleshooting. The return rate is 1.0%.
- **When does demand for pie maker peak?**
- Demand peaks in Jan–Oct–Dec; the busiest month runs 5.6× the quietest.
- **What does it cost to enter the pie maker niche?**
- Listings span £8.42–£43.86; the average listing price is £24.42 (sweet spot $15–$100). The average incumbent carries 548 reviews — the moat a new listing must climb.
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