---
title: "Pie Face — £121K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/pie-face"
last_updated: "2026-07-31T20:41:49.550Z"
locale: en
meta:
description: "Niche score 36/100 · £121K/yr market · 63K searches/yr · £13.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £121K/yr market · 63K searches/yr · £13.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pie Face — £121K/yr Amazon UK Niche (2026) - Flapen"
---
# **pie face**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 7Conversion 97Competition 0Returns 95Price range 0Avg price 59Brand share 0Review moat 96Quality gap 42
**Conversion**
**Incredible****14.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Incredible****88**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£13.04**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£121K**
£121K/yr · 63K searches
**Growth**
**Bad****-35.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£12.31–£14.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, pie face is a £121K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pie face market data**
- **Units sold / yr**
- **5K–6K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£65K–£78K**
- units × avg price
- **Conversion rate**
- **14.6%**
- **Avg BSR**
- **#386**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- UptVin45% - Hasbro Gaming34% - Falafoty10% - HOVCEH6% - YIRUIUK6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -35.5% search growth over the last 90 days.
12K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 24.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/pie-face/trend)
## **Top pie face search terms**
- **pie face**28K/yr-30.8%7.3% conv. - **pie face game for kids**26K/yr-37.3%10.0% conv. - **pie face game**10K/yr-41.9%5.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/pie-face/search-terms)
## **Top pie face products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£18K30%£36K45%£54K60%£72K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pie Face Game Party Fun Cake Cream Pieface Family Party Fun Play**UptVin**£14.90**3.8★32 rev](https://www.amazon.co.uk/dp/B0DQPTBHVJ) [2**Hasbro Gaming Pie Face Whipped Cream Family Board Game for 5+ Year Old Kids Party Games for 2 Players or More**Hasbro Gaming**£12.31**4.7★407 rev](https://www.amazon.co.uk/dp/B0D9K9LVPW) [3**Falafoty Pie Face Game Fun Cake Cream Game Pie in the FaceGame Whipped Cream Family Party BoardGame Parent-Child Interactive Toy Pieface ShowdownGame for Kids Adult Festive Action Birthday Gift**Falafoty**£12.95**0.0★0 rev](https://www.amazon.co.uk/dp/B0GQRWK7YC) [4**HOVCEH Pie Face Game Splat Games Pie Face Pie Face Board Game Pie in The Face Family Party Games Parent-Child Interactive Game Toys Funny Pranks Games Toy**HOVCEH**£12.47**0.0★0 rev](https://www.amazon.co.uk/dp/B0H2HMDRMR) [5**Pie Face Game Pie in the Face-Game Parent-Child Interactive Toys Party Fun Cake Cream Pie-face Family Party Fun Play Pie-face Showdown Game for Kids and Adults**YIRUIUK**£12.56**5.0★1 rev](https://www.amazon.co.uk/dp/B0GYFWNPYG)
### **Newest**
by launch date
[**HOVCEH Pie Face Game Splat Games Pie Face Pie Face Board Game Pie in The Face Family Party Games Parent-Child Interactive Game Toys Funny Pranks Games Toy**HOVCEH**£12.47**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H2HMDRMR) [**Pie Face Game Pie in the Face-Game Parent-Child Interactive Toys Party Fun Cake Cream Pie-face Family Party Fun Play Pie-face Showdown Game for Kids and Adults**YIRUIUK**£12.56**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GYFWNPYG) [**Falafoty Pie Face Game Fun Cake Cream Game Pie in the FaceGame Whipped Cream Family Party BoardGame Parent-Child Interactive Toy Pieface ShowdownGame for Kids Adult Festive Action Birthday Gift**Falafoty**£12.95**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GQRWK7YC) [**Pie Face Game Party Fun Cake Cream Pieface Family Party Fun Play**UptVin**£14.90**32 rev1y ago](https://www.amazon.co.uk/dp/B0DQPTBHVJ) [**Hasbro Gaming Pie Face Whipped Cream Family Board Game for 5+ Year Old Kids Party Games for 2 Players or More**Hasbro Gaming**£12.31**407 rev2y ago](https://www.amazon.co.uk/dp/B0D9K9LVPW)
### **Trending**
90-day click momentum
[**HOVCEH Pie Face Game Splat Games Pie Face Pie Face Board Game Pie in The Face Family Party Games Parent-Child Interactive Game Toys Funny Pranks Games Toy**HOVCEH**£12.47**0.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0H2HMDRMR) [**Pie Face Game Pie in the Face-Game Parent-Child Interactive Toys Party Fun Cake Cream Pie-face Family Party Fun Play Pie-face Showdown Game for Kids and Adults**YIRUIUK**£12.56**5.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GYFWNPYG) [**Falafoty Pie Face Game Fun Cake Cream Game Pie in the FaceGame Whipped Cream Family Party BoardGame Parent-Child Interactive Toy Pieface ShowdownGame for Kids Adult Festive Action Birthday Gift**Falafoty**£12.95**0.0★**▲ 937%**](https://www.amazon.co.uk/dp/B0GQRWK7YC) [**Pie Face Game Party Fun Cake Cream Pieface Family Party Fun Play**UptVin**£14.90**3.8★**▲ 54%**](https://www.amazon.co.uk/dp/B0DQPTBHVJ) [**Hasbro Gaming Pie Face Whipped Cream Family Board Game for 5+ Year Old Kids Party Games for 2 Players or More**Hasbro Gaming**£12.31**4.7★**▼ 51%**](https://www.amazon.co.uk/dp/B0D9K9LVPW)
## **What buyers say about pie face**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**83%
*“Good fun”*
**Assembly/Installation**6%
*“Easy to assemble”*
**Gifting Purpose**4%
*“I couldnt wait to get this for my youngests Christmas gift”*
**Advertised Vs Actual Product**3%
*“worked as advertised”*
### **What buyers complain about **
**Durability**17%
*“Everything is falling apart”*
**Touch/Button Controls**17%
*“We attempted one game and it was already broken, one of the buttons didnt move had to take apart with screwdriver and fix”*
**Gifting Purpose**17%
*“its not great when a gift for someone”*
**Quality-Overall**17%
*“Horrible quality”*
**Strength**8%
*“Very flimsy and dissapointing”*
**Mess Free**8%
*“Silly game and very messy”*
**Functionality-Overall**8%
*“didn't work as stated as the clicks you need don't work”*
### **Top return reasons **
**Defective Material/Parts**22%
**Functionality-Overall**19%
**Value For Money**14%
**Touch/Button Controls**9%
**Ease Of Use**5%
**Quality-Overall**5%
**Grip**5%
**Water Resistance**3%
**Product Condition**3%
**Gifting Purpose**3%
## **Common questions**
- **Is pie face profitable to sell on Amazon United Kingdom?**
- The niche generates £121K/yr across 5 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -35.5%. Flapen's verdict: Skip it (36/100).
- **How competitive is the pie face niche?**
- 5 brands and 13 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pie face?**
- Top complaints mined from reviews: Durability, Touch/Button Controls, Gifting Purpose. The return rate is 1.0%.
- **When does demand for pie face peak?**
- Demand peaks in Nov–Dec; the busiest month runs 24.2× the quietest.
- **What does it cost to enter the pie face niche?**
- Listings span £12.31–£14.90; the average listing price is £13.04 (sweet spot $15–$100). The average incumbent carries 88 reviews — the moat a new listing must climb.
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