---
title: "Search terms — pie dish - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/pie-dish/search-terms"
last_updated: "2026-07-31T23:22:28.998Z"
locale: en
meta:
  description: "Niche score 50/100 · £175K/yr market · 454K searches/yr · £10.38 avg price. Soft demand (-46.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £175K/yr market · 454K searches/yr · £10.38 avg price. Soft demand (-46.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — pie dish - Flapen"
---

# **pie dish**

**Worth a look**

Shows no brand lock-in (top 5 brands take 45% of clicks), but soft demand (-46.2% this quarter) keeps it on the watch list.

Market size 36Growth 2Conversion 46Competition 82Returns 86Price range 13Avg price 37Brand share 90Review moat 75Quality gap 38

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Review moat**

**Good****519.7**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£10.38**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£175K**

£175K/yr · 454K searches

**Price range**

**Bad****£3.60–£16.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-46.2%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")