---
title: "Pie Dish — £175K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/pie-dish"
last_updated: "2026-07-31T19:45:10.234Z"
locale: en
meta:
description: "Niche score 50/100 · £175K/yr market · 454K searches/yr · £10.38 avg price. Soft demand (-46.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £175K/yr market · 454K searches/yr · £10.38 avg price. Soft demand (-46.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pie Dish — £175K/yr Amazon UK Niche (2026) - Flapen"
---
# **pie dish**
**Worth a look**
Shows no brand lock-in (top 5 brands take 45% of clicks), but soft demand (-46.2% this quarter) keeps it on the watch list.
Market size 36Growth 2Conversion 46Competition 82Returns 86Price range 13Avg price 37Brand share 90Review moat 75Quality gap 38
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Review moat**
**Good****519.7**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.38**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£175K**
£175K/yr · 454K searches
**Price range**
**Bad****£3.60–£16.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-46.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, pie dish is a £175K/yr Amazon United Kingdom market (454K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pie dish market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **£156K–£208K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#85**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **72%**
- **Out of stock**
- **11.2%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**33 **▼falling
**Sellers**
**74**
**Top-5 brand share**
**45%**
Top 20: 87%
**Top-5 click share**
**33%**
Top 20: 70%
**Open market**
**50%**
- Zenker13% - MasterClass12% - Vintage Gourmet7% - Chef Aid7% - Tala7% - Muldale5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -46.2% search growth over the last 90 days.
13K8KSpike '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/pie-dish/trend)
## **Top pie dish search terms**
- **pie dish**191K/yr-47.6%2.1% conv. - **pie dishes for the oven**70K/yr-50.9%2.7% conv. - **pie tin**34K/yr-32.5%2.6% conv. - **pie tins**27K/yr-52.5%2.6% conv. - **pie dishes**28K/yr-52.4%1.7% conv. - **pie tins for baking**16K/yr-35.0%2.8% conv. - **ceramic pie dish**10K/yr-36.7%1.3% conv. - **deep pie dish**11K/yr-46.4%1.4% conv. - **pie plates for baking**7K/yr-14.2%3.1% conv. - **pie plate**6K/yr-26.9%3.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/pie-dish/search-terms)
## **Top pie dish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£5K6%£10K9%£16K12%£21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MasterClass Crusty Bake Perforated Pie Dish with Non-Stick Coating 1 mm Carbon Steel Round Baking Tin Oven Safe to 220C Dishwasher Safe 23 cm (9 Inch) Grey**MasterClass**£8.48**4.7★2,652 rev](https://www.amazon.co.uk/dp/B00NLR3AKG) [2**Tala Performance 25.8cm Round Pie Dish Carbon Steel Pie Tin with Eclipse Non-Stick Coating Heavy-Duty Bakeware for Quiches Tarts & Pies 25.8x25.8x3.6 cm**Tala**£6.53**4.7★460 rev](https://www.amazon.co.uk/dp/B015Q7D1TI) [3**Zenker Enamel Medium Oblong Pie Dish Vintage Design Suitable for Oven and Stove Dishwasher Safe Oven Tray Enamel Cookware Traditional Pie Tin 22x16.5x5cm White and Blue**Zenker**£5.91**4.4★621 rev](https://www.amazon.co.uk/dp/B09J57NNLH) [4**Chef Aid Set of 4 Non-Stick Oval Pie Dishes 17cm x 13cm x 3.7cm Baking Tins Durable Carbon Steel Easy Clean Ideal for Pies Crumbles and Individual Portions Grey**Chef Aid**£9.51**4.4★80 rev](https://www.amazon.co.uk/dp/B0CT8TR81T) [5**Zenker Enamel Round Pie Dish Vintage Design Suitable for Oven and Stove Dishwasher Safe Oven Tray Enamel Cookware Traditional Pie Tin 25x25x5cm Colour White and Blue**Zenker**£6.61**4.4★621 rev](https://www.amazon.co.uk/dp/B09J58WKDC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LONTOM 22CM Crinkle Rim Pie Dish for The Oven Large White Ceramic Deep Pie Dish Durable Non-Stick Pie Plate Baking Dishes Flan Dish for Pies Pasty Shepherds Pie Tarts & Desserts Pizza Dishwasher Safe**LONTOM**£10.46**8 rev6mo ago](https://www.amazon.co.uk/dp/B0GF1YRQFV) [**Zenker Enamel Large Pie Dish Vintage Design Baking and Roasting Tin for Roasts Pies and Pastries Lightweight Easy to Clean Air Fryer Compatible PTFE and PFOA Free 25.8x19cm White and Blue**Zenker**£9.82**621 rev8mo ago](https://www.amazon.co.uk/dp/B0G3B7ZLC4) [**WishDeco Ceramic Pie Pan for Baking 23 cm / 9 inch Deep Round Pie Dish 1500 ml / 50 oz Pie Plate with Fluted Rim Porcelain Baking Dish for Apple Pie Quiche Tart Cake Oven & Microwave Safe**WishDeco**£14.58**26 rev9mo ago](https://www.amazon.co.uk/dp/B0FX9NHPFJ) [**Ceramic Baking Dishes Set of 4 - Square Individual Pie Dishes - 400 ml Small Oven Dish with Handle - Ceramic Bakeware for Air Fryer**binsakao**£13.36**4 rev10mo ago](https://www.amazon.co.uk/dp/B0FR99D8Z3) [**Salter Essentials 2-Piece Oval Deep Dish Set Non-Stick Coating Set of 2 Pie Dishes Durable Carbon Steel Dishwasher Safe Easy Clean Made in the UK Lightweight PFOA-Free Air Fryer & Oven Safe**Salter**£3.67**3 rev11mo ago](https://www.amazon.co.uk/dp/B0FJGF4JY6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LONTOM 22CM Crinkle Rim Pie Dish for The Oven Large White Ceramic Deep Pie Dish Durable Non-Stick Pie Plate Baking Dishes Flan Dish for Pies Pasty Shepherds Pie Tarts & Desserts Pizza Dishwasher Safe**LONTOM**£10.46**4.1★**▲ 565%**](https://www.amazon.co.uk/dp/B0GF1YRQFV) [**Salter Essentials 2-Piece Oval Deep Dish Set Non-Stick Coating Set of 2 Pie Dishes Durable Carbon Steel Dishwasher Safe Easy Clean Made in the UK Lightweight PFOA-Free Air Fryer & Oven Safe**Salter**£3.67**5.0★**▲ 372%**](https://www.amazon.co.uk/dp/B0FJGF4JY6) [**Ceramic Baking Dishes Set of 4 - Square Individual Pie Dishes - 400 ml Small Oven Dish with Handle - Ceramic Bakeware for Air Fryer**binsakao**£13.36**5.0★**▲ 330%**](https://www.amazon.co.uk/dp/B0FR99D8Z3) [**WishDeco Ceramic Pie Pan for Baking 23 cm / 9 inch Deep Round Pie Dish 1500 ml / 50 oz Pie Plate with Fluted Rim Porcelain Baking Dish for Apple Pie Quiche Tart Cake Oven & Microwave Safe**WishDeco**£14.58**5.0★**▲ 255%**](https://www.amazon.co.uk/dp/B0FX9NHPFJ) [**Premium Quality Traditional Enamel White Blue Trim Round Pie Dish 16cm Rice Plate Pasta Plate Bowl Dinner Plate Soup Plate Mixing Bowl Deep Dish Tableware Crockery**DTD QUALITY MATTERS**£6.74**4.2★**▲ 135%**](https://www.amazon.co.uk/dp/B0C7CQG9JD)
**~~View all trending →~~**
## **What buyers say about pie dish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Good quality”*
**Size-Overall**14%
*“Good size”*
**Advertised Vs Actual Product**13%
*“Just what I wanted”*
**Value For Money**10%
*“Excellent value for money”*
**Ease Of Cleaning**7%
*“Easy cleaning”*
**Baking**6%
*“An excellent dish for baking”*
**Strength**4%
*“nice and strong”*
**Cooking Experience**3%
*“it has been a fantastic addition to my kitchen”*
**Ease Of Use**3%
*“very useful”*
**Frying Quality**2%
*“Good for air fryer”*
### **What buyers complain about **
**Size-Overall**45%
*“Bit small”*
**Adhesion/Stickiness**5%
*“some issue with the non stick coating”*
**Defective Material/Parts**5%
*“Broken smashed to pieces”*
**Value For Money**5%
*“can find it cheaper elsewhere”*
**Quality-Overall**5%
*“Not the best”*
**Storage Capacity**3%
*“Capacity wrong”*
**Weight Light**3%
*“OK a bit lighter than expected”*
**Thin**3%
*“small & thin”*
**Thickness**3%
*“thin metal slivers in dishes”*
**Strength**2%
*“It's a bit flimsy”*
### **Top return reasons **
**Size-Overall**77%
**Defective Material/Parts**4%
**Paint Quality**3%
**Thickness**2%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
**Scratch Resistance**1%
**Rusts/Corrodes**1%
**Thin**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is pie dish profitable to sell on Amazon United Kingdom?**
- The niche generates £175K/yr across 54 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -46.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the pie dish niche?**
- 33 brands and 74 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in pie dish?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Defective Material/Parts. The return rate is 1.4%.
- **When does demand for pie dish peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the pie dish niche?**
- Listings span £3.60–£16.70; the average listing price is £10.38 (sweet spot $15–$100). The average incumbent carries 520 reviews — the moat a new listing must climb.
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