---
title: "Trend — picture frames - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/picture-frames/trend"
last_updated: "2026-08-01T02:04:20.713Z"
locale: en
meta:
  description: "Niche score 57/100 · £1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — picture frames - Flapen"
---

# **picture frames**

**Worth a look**

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 91Growth 20Conversion 51Competition 62Returns 94Price range 29Avg price 21Brand share 70Review moat 27Quality gap 53

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.8M**

£1.8M/yr · 5.7M searches

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****£3.00–£19.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,788.14**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£7.71**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-9.3%**

90-day search growth — must beat 0% to launch