---
title: "Photo Frame 7x5 — £231K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/photo-frame-7x5"
last_updated: "2026-07-31T23:26:39.658Z"
locale: en
meta:
description: "Niche score 52/100 · £231K/yr market · 426K searches/yr. Prices mostly outside the sweet spot ($3.08–$14.77) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £231K/yr market · 426K searches/yr. Prices mostly outside the sweet spot ($3.08–$14.77) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Photo Frame 7x5 — £231K/yr Amazon UK Niche (2026) - Flapen"
---
# **photo frame 7x5**
**Worth a look**
Shows low returns (1.3%), but prices mostly outside the sweet spot ($3.08–$14.77) keeps it on the watch list.
Market size 44Growth 20Conversion 76Competition 61Returns 89Price range 0Avg price 21Brand share 78Review moat 39Quality gap 57
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£231K**
£231K/yr · 426K searches
**Review moat**
**Okay****2,596.18**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.40**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-10.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.08–£14.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, photo frame 7x5 is a £231K/yr Amazon United Kingdom market (426K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **photo frame 7x5 market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **£222K–£296K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#140**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**57%**
Top 20: 97%
**Top-5 click share**
**49%**
Top 20: 88%
**Open market**
**38%**
- Design Group17% - Icona Bay14% - Tinkeps14% - upsimples7% - FamiPrts5% - INOV85%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.
35K25KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/uk/home-garden/photo-frame-7x5/trend)
## **Top photo frame 7x5 search terms**
- **7x5 photo frames**99K/yr-0.9%4.9% conv. - **5x7 picture frame**61K/yr-15.2%4.4% conv. - **photo frame 7x5**65K/yr-20.8%4.5% conv. - **7 x 5 photo frame**37K/yr-3.3%5.1% conv. - **5 x 7 photo frame**27K/yr-7.7%4.5% conv. - **5x7 photo frame**24K/yr+9.0%4.0% conv. - **photo frames 7x5 inches**21K/yr-19.6%3.9% conv. - **picture frames 5x7**13K/yr-15.8%3.9% conv. - **7x5 photo frame**15K/yr-13.3%5.3% conv. - **photo frame 5x7**13K/yr-2.1%4.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/photo-frame-7x5/search-terms)
## **Top photo frame 7x5 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£9K8%£18K12%£28K16%£37K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Design Group White Solitaire Shabby Chic Distressed Wood Styrene Photo Frames 5x7**Design Group**£3.31**4.4★2,125 rev](https://www.amazon.co.uk/dp/B081RYTF25) [2**Tinkeps 4 Pack 7x5 Black Picture Frame Engineered Wood and Plexiglass 7x5 Frames with Mount for 4x6 inch Prints Photos and Posters Tabletop and Wall Mountable**Tinkeps**£7.40**4.6★833 rev](https://www.amazon.co.uk/dp/B0DS4VY6RX) [3**Icona Bay - 7x5 Black Picture Frame - Modern Style Engineered Wood Frame - Table Top or Wall Mount - Bliss Collection**Icona Bay**£4.26**4.5★6,112 rev](https://www.amazon.co.uk/dp/B08HPHDSFZ) [4**upsimples 3 Pack 5x7 Frame Black 5x7 Picture Frames Versatile Photo Frame**upsimples**£7.67**4.5★10,615 rev](https://www.amazon.co.uk/dp/B0DT9HP1P9) [5**5x7 Picture Frame Wooden 5x7 Photo Frames with 5.9x3.9 inch Mount**FamiPrts**£3.70**4.5★826 rev](https://www.amazon.co.uk/dp/B0DSQ75KYV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**5x7 Frame Black MDF 5x7 Picture Frame with 5.9x3.9 inch Mount**BendStream**£3.33**52 rev4mo ago](https://www.amazon.co.uk/dp/B0GQV4J5YV) [**MEGAROOM Wood 7x5 Photo Frame - Photo Frame 7x5 for 17.8 x 12.7cm Photo Wall Hanging - 5x7 Picture Frame with Clear Perspex Front - Wall Mounting to Hang Portrait or Landscape (Black)**MEGAROOM**£3.20**903 rev6mo ago](https://www.amazon.co.uk/dp/B0GHRXR6WJ) [**HOUSE DAY 7x5 Photo Frames 100% Solid Wood 5x7 Picture Frame OAK Wooden**HOUSE DAY**£5.29**145 rev6mo ago](https://www.amazon.co.uk/dp/B0GF7PJ354) [**4 Pack Picture Frame 7 x 5 Photo Frames Tabletop**HuaJiao**£7.62**607 rev1y ago](https://www.amazon.co.uk/dp/B0F8GXNYHN) [**Ditwis 7x5 Photo Frame White Elegant Frame Suitable for 5x7 Photos and Pictures Horizontal or Vertical Wall or Table Display**Ditwis**£4.28**1,291 rev1y ago](https://www.amazon.co.uk/dp/B0DZWMNG6Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**5x7 Frame Black MDF 5x7 Picture Frame with 5.9x3.9 inch Mount**BendStream**£3.33**4.5★**▲ 438%**](https://www.amazon.co.uk/dp/B0GQV4J5YV) [**HOUSE DAY 7x5 Photo Frames 100% Solid Wood 5x7 Picture Frame OAK Wooden**HOUSE DAY**£5.29**4.6★**▲ 431%**](https://www.amazon.co.uk/dp/B0GF7PJ354) [**MEGAROOM Wood 7x5 Photo Frame - Photo Frame 7x5 for 17.8 x 12.7cm Photo Wall Hanging - 5x7 Picture Frame with Clear Perspex Front - Wall Mounting to Hang Portrait or Landscape (Black)**MEGAROOM**£3.20**4.5★**▲ 428%**](https://www.amazon.co.uk/dp/B0GHRXR6WJ) [**5x7 Picture Frame Wooden 5x7 Photo Frames with 5.9x3.9 inch Mount**FamiPrts**£3.70**4.5★**▲ 214%**](https://www.amazon.co.uk/dp/B0DSQ75KYV) [**Ditwis 7x5 Photo Frame White Elegant Frame Suitable for 5x7 Photos and Pictures Horizontal or Vertical Wall or Table Display**Ditwis**£4.28**4.3★**▲ 160%**](https://www.amazon.co.uk/dp/B0DZWMNG6Z)
**~~View all trending →~~**
## **What buyers say about photo frame 7x5**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**32%
*“Excellent frames for the price”*
**Quality-Overall**27%
*“Nice products, accurate description”*
**Value For Money**17%
*“Good for the price”*
**Advertised Vs Actual Product**7%
*“It did the job”*
**Image/Picture Clarity**4%
*“Good quality photo frame”*
**Size-Overall**3%
*“Good fit”*
**Weight Light**2%
*“Lightweight oak photo frame”*
**Strength**1%
*“sturdy”*
**Color**1%
*“the colour is nice”*
**Mounting**1%
*“Very well made easy to put on the wall”*
### **What buyers complain about **
**Frame Quality**36%
*“These picture frames are not worth the money”*
**Quality-Overall**11%
*“Quality is very cheap”*
**Advertised Vs Actual Product**8%
*“Measurements are not correct”*
**Value For Money**6%
*“But for £14 I was expecting a bit more, sorry”*
**Size-Overall**6%
*“Wrong size”*
**Moist/Dry**6%
*“Moldy and wet”*
**Material Quality**5%
*“Its plastic not glass so really dulls the photograph”*
**Mounting**3%
*“Looks like theres a white mount but theres not”*
**Color**3%
*“frame turned yellow”*
**Gifting Purpose**2%
*“Really unhappy as it was for a gift”*
### **Top return reasons **
**Size-Overall**43%
**Frame Quality**23%
**Quality-Overall**9%
**Advertised Vs Actual Product**6%
**Material Quality**6%
**Color**2%
**Mounting**2%
**Strength**2%
**Scratch Resistance**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is photo frame 7x5 profitable to sell on Amazon United Kingdom?**
- The niche generates £231K/yr across 33 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the photo frame 7x5 niche?**
- 25 brands and 43 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in photo frame 7x5?**
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.3%.
- **When does demand for photo frame 7x5 peak?**
- Demand peaks in Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the photo frame 7x5 niche?**
- Listings span £3.08–£14.77; the average listing price is £7.40 (sweet spot $15–$100). The average incumbent carries 2,596 reviews — the moat a new listing must climb.
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