---
title: "Philips Steamer — £361K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/philips-steamer"
last_updated: "2026-07-31T22:25:05.504Z"
locale: en
meta:
description: "Niche score 56/100 · £361K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £361K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Philips Steamer — £361K/yr Amazon UK Niche (2026) - Flapen"
---
# **philips steamer**
**Worth a look**
Shows a sweet-spot price point ($36.00 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 54Growth 76Conversion 81Competition 17Returns 62Price range 95Avg price 95Brand share 0Review moat 47Quality gap 80
**Avg price**
**Incredible****£36.00**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£19.04–£69.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Growth**
**Great****+63.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£361K**
£361K/yr · 118K searches
**Review moat**
**Okay****1,772.9**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, philips steamer is a £361K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Worth a look — 56/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **philips steamer market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **£216K–£288K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- PHILIPS100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +63.5% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/philips-steamer/trend)
## **Top philips steamer search terms**
- **philips steamer**37K/yr+80.8%5.8% conv. - **phillips steamer**16K/yr+103.1%7.0% conv. - **philips 3000 series handheld steamer**7K/yr+250.4%12.5% conv. - **philips handheld steamer**8K/yr+74.2%5.8% conv. - **philips clothes steamer**7K/yr+33.6%5.9% conv. - **phillips 3000 steamer**5K/yr+200.9%12.1% conv. - **steamer philips**7K/yr+22.6%5.7% conv. - **clothes steamer philips**6K/yr+32.2%5.0% conv. - **phillips steamer handheld**4K/yr+46.9%5.2% conv. - **philips garment steamer**3K/yr+5.1%3.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/philips-steamer/search-terms)
## **Top philips steamer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£36K20%£72K30%£108K40%£145K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips Handheld Garment Steamer 3000 Series 20 g/min Great for Travel**PHILIPS**£20.69**4.2★2,810 rev](https://www.amazon.co.uk/dp/B0CCPHQJ5X) [2**Philips Handheld Garment Steamer 3000 Series 20 g/min No Burns Guaranteed**PHILIPS**£28.44**4.2★2,810 rev](https://www.amazon.co.uk/dp/B08ZSZL3Y5) [3**Philips Handheld Garment Steamer 5000 Series 24 g/min No Burns Guaranteed**PHILIPS**£32.26**4.3★1,027 rev](https://www.amazon.co.uk/dp/B0D4ZLKTVG) [4**Philips Handheld Garment Steamer 7000 Series 1500W 28g/min Dual Tanks**PHILIPS**£69.66**4.0★3,429 rev](https://www.amazon.co.uk/dp/B0D2346GJF) [5**Philips Handheld Garment Steamer 5000 Series 24 g/min No Burns Guaranteed**PHILIPS**£42.15**4.4★116 rev](https://www.amazon.co.uk/dp/B0D4ZJ8FTW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philips Handheld Garment Steamer 5000 Series 24 g/min No Burns Guaranteed**PHILIPS**£32.26**1,027 rev2y ago](https://www.amazon.co.uk/dp/B0D4ZLKTVG) [**Philips Handheld Garment Steamer 5000 Series 24 g/min No Burns Guaranteed**PHILIPS**£42.15**116 rev2y ago](https://www.amazon.co.uk/dp/B0D4ZJ8FTW) [**Philips Handheld Garment Steamer 5000 Series 24 g/min No Burns Guaranteed**PHILIPS**£43.85**1,027 rev2y ago](https://www.amazon.co.uk/dp/B0D4ZJQ3W8) [**Philips Handheld Garment Steamer 5000 Series 24 g/min No Burns Guaranteed**PHILIPS**£35.49**1,027 rev2y ago](https://www.amazon.co.uk/dp/B0D4ZM7LZF) [**Philips Handheld Garment Steamer 7000 Series 1500W 28g/min Dual Tanks**PHILIPS**£69.66**3,429 rev2y ago](https://www.amazon.co.uk/dp/B0D2346GJF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Philips Handheld Garment Steamer 5000 Series 24 g/min No Burns Guaranteed**PHILIPS**£32.26**4.3★**▲ 120%**](https://www.amazon.co.uk/dp/B0D4ZLKTVG) [**Philips Handheld Garment Steamer 5000 Series 24 g/min No Burns Guaranteed**PHILIPS**£35.49**4.3★**▲ 49%**](https://www.amazon.co.uk/dp/B0D4ZM7LZF) [**Philips Handheld Garment Steamer 5000 Series 24 g/min No Burns Guaranteed**PHILIPS**£42.15**4.4★**▲ 36%**](https://www.amazon.co.uk/dp/B0D4ZJ8FTW) [**Philips Handheld Garment Steamer 3000 Series 20 g/min Great for Travel**PHILIPS**£20.69**4.2★**▲ 28%**](https://www.amazon.co.uk/dp/B0CCPHQJ5X) [**Philips Handheld Garment Steamer 7000 Series 1500W 28g/min Dual Tanks**PHILIPS**£69.66**4.0★**▲ 27%**](https://www.amazon.co.uk/dp/B0D2346GJF)
**~~View all trending →~~**
## **What buyers say about philips steamer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**19%
*“Easy to use”*
**Quality-Overall**19%
*“The device is well made”*
**Value For Money**10%
*“Good value for money”*
**Portability**9%
*“Convenient for travelling”*
**Heating**7%
*“works immediately without waiting for it to heat up did great steaming my curtains wish the cord was a little longer”*
**Weight Light**4%
*“Not too heavy for me to use”*
**Time Taken**3%
*“Works perfectly does the job quick and good”*
**Efficiency**3%
*“efficient and it works just fine”*
**Advertised Vs Actual Product**3%
*“It does its job”*
**Storage Capacity**2%
*“Good for small items”*
### **What buyers complain about **
**Weight Heavy**11%
*“Just a bit heavier than expected”*
**Size-Overall**10%
*“The cord is too short”*
**Functionality-Overall**9%
*“Barely works”*
**Durability**9%
*“After a few usings it is not working anymore”*
**Heating**8%
*“not heat”*
**Quality-Overall**6%
*“Disappointing reliability”*
**Color**4%
*“Damages anything that isnt dark coloured”*
**Advertised Vs Actual Product**3%
*“It didn't match the description or my expectations”*
**Portability**3%
*“Only downside is that the the travel pouch could have been longer so that longer items are easily steamed”*
**Rusts/Corrodes**3%
*“the holes from which the steam comes out seem to have rust”*
### **Top return reasons **
**Functionality-Overall**35%
**Weight Heavy**15%
**Size-Overall**8%
**Strength**7%
**Heating**5%
**Quality-Overall**5%
**Product Condition**4%
**Advertised Vs Actual Product**3%
**Leak-Proof**3%
**Color**3%
## **Common questions**
- **Is philips steamer profitable to sell on Amazon United Kingdom?**
- The niche generates £361K/yr across 10 tracked products. 90-day search growth is +63.5%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the philips steamer niche?**
- 1 brands and 65 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in philips steamer?**
- Top complaints mined from reviews: Weight Heavy, Size-Overall, Functionality-Overall. The return rate is 2.5%.
- **When does demand for philips steamer peak?**
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the philips steamer niche?**
- Listings span £19.04–£69.66; the average listing price is £36.00 (sweet spot $15–$100). The average incumbent carries 1,773 reviews — the moat a new listing must climb.
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