---
title: "Trend — philips iron - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/philips-iron/trend"
last_updated: "2026-07-31T23:22:47.586Z"
locale: en
meta:
  description: "Niche score 48/100 · £889K/yr market · 235K searches/yr · £89.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £889K/yr market · 235K searches/yr · £89.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — philips iron - Flapen"
---

# **philips iron**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 76Growth 31Conversion 52Competition 49Returns 54Price range 25Avg price 79Brand share 0Review moat 24Quality gap 77

**Avg price**

**Great****£89.36**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Great****£889K**

£889K/yr · 235K searches

**Returns**

**Good****2.8%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+4.5%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****£16.18–£354.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****5,073.74**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")