---
title: "Search terms — ph minus - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/ph-minus/search-terms"
last_updated: "2026-07-31T21:37:51.037Z"
locale: en
meta:
  description: "Niche score 59/100 · £98K/yr market · 51K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £98K/yr market · 51K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — ph minus - Flapen"
---

# **ph minus**

**Worth a look**

Shows demand growing +703.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 25Growth 100Conversion 98Competition 40Returns 99Price range 31Avg price 41Brand share 47Review moat 69Quality gap 25

**Growth**

**Incredible****+703.8%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****17.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****753.06**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£10.95**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£5.37–£19.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£98K**

£98K/yr · 51K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")