---
title: "Trend — pestle and mortar - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/pestle-and-mortar/trend"
last_updated: "2026-07-31T21:45:11.377Z"
locale: en
meta:
  description: "Niche score 54/100 · £497K/yr market · 616K searches/yr · £14.67 avg price. Soft demand (-20.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £497K/yr market · 616K searches/yr · £14.67 avg price. Soft demand (-20.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — pestle and mortar - Flapen"
---

# **pestle and mortar**

**Worth a look**

Shows low returns (1.7%), but soft demand (-20.9% this quarter) keeps it on the watch list.

Market size 60Growth 15Conversion 63Competition 44Returns 80Price range 65Avg price 72Brand share 71Review moat 59Quality gap 47

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****£14.67**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****£2.81–£37.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£497K**

£497K/yr · 616K searches

**Review moat**

**Good****1,132.22**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-20.9%**

90-day search growth — must beat 0% to launch