---
title: "Trend — personalised mugs with photo - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/personalised-mugs-with-photo/trend"
last_updated: "2026-08-01T01:08:57.683Z"
locale: en
meta:
  description: "Niche score 46/100 · £48K/yr market · 84K searches/yr · £8.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £48K/yr market · 84K searches/yr · £8.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — personalised mugs with photo - Flapen"
---

# **personalised mugs with photo**

**Skip it**

Prices mostly outside the sweet spot ($6.00–$11.13) — this niche doesn't clear our bar today.

Market size 12Growth 39Conversion 72Competition 38Returns 100Price range 0Avg price 24Brand share 46Review moat 74Quality gap 62

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****536.04**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****6.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+11.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****£8.65**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£48K**

£48K/yr · 84K searches

**Price range**

**Bad****£6.00–£11.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100