---
title: "Personalised Mugs with Photo — £48K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/personalised-mugs-with-photo"
last_updated: "2026-08-01T00:20:59.889Z"
locale: en
meta:
description: "Niche score 46/100 · £48K/yr market · 84K searches/yr · £8.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £48K/yr market · 84K searches/yr · £8.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Personalised Mugs with Photo — £48K/yr Amazon UK Niche (2026) - Flapen"
---
# **personalised mugs with photo**
**Skip it**
Prices mostly outside the sweet spot ($6.00–$11.13) — this niche doesn't clear our bar today.
Market size 12Growth 39Conversion 72Competition 38Returns 100Price range 0Avg price 24Brand share 46Review moat 74Quality gap 62
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****536.04**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+11.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£8.65**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£48K**
£48K/yr · 84K searches
**Price range**
**Bad****£6.00–£11.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, personalised mugs with photo is a £48K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **personalised mugs with photo market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£9K–£11K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#515**
- **Page quality**
- **0%**
- **Prime**
- **9%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **—flat
**Sellers**
**13**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 97%
**Open market**
**15%**
- Hippowarehouse21% - Gift Hub20% - With Your Touch17% - EKAM12% - PrintWink8% - You Personalise7% - Open — no brand owns it (7 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +11.3% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/personalised-mugs-with-photo/trend)
## **Top personalised mugs with photo search terms**
- **personalised mugs with photo**49K/yr+12.6%5.5% conv. - **photo mug**23K/yr+11.2%4.7% conv. - **personalised photo mug**12K/yr+9.3%3.2% conv. - **photo mugs personalised**342/yr-53.3%2.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/personalised-mugs-with-photo/search-terms)
## **Top personalised mugs with photo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£5K15%£7K20%£10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Personalised Mug Any Text & Photo Customised Mug & Tea Cup Personalised Gift for Fathers Day Mothers Day Valentines Day Birthday Anniversary & Wedding 11 Oz Coffee Cup**Gift Hub**£8.29**4.5★476 rev](https://www.amazon.co.uk/dp/B09QMN6Y78) [2**With Your Touch Personalised Mug Custom Cup Size and Style - Photo Text Logo Image - Personalised Gift for Dad Mother Love Christmas Birthday Anniversary Graduation - Present for Many associations**With Your Touch**£7.81**4.7★603 rev](https://www.amazon.co.uk/dp/B0C9YHYX8R) [3**Hippowarehouse Personalised Mug Text Photo Printed Collage Design Logo Gift Cup 11oz Christmas Fathers Day Coffee Best Friend for her for Him Girlfriend Boyfriend Custom Company Business Funny**Hippowarehouse**£9.08**4.6★1,906 rev](https://www.amazon.co.uk/dp/B07H3X3WQJ) [4**PrintWink Personalised Mug with Photo & Text | Custom Coffee Cup with Large Ear Handle | Personalised Gift for Father Day Women | 11oz Novelty Mug for Tea & Beverages**PrintWink**£6.14**4.2★33 rev](https://www.amazon.co.uk/dp/B0FNS21YG5) [5**Hippowarehouse Personalised Mug Collage Photos and Message for Dad Mum Best Friend Girl boy Company Logo Fathers Day Mothers Cup Ceramic 11oz**Hippowarehouse**£8.91**4.5★198 rev](https://www.amazon.co.uk/dp/B07B2W7C8F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Printella studio Personalised Photo Mug Custom Picture & Text Coffee Mug Create Your Own Design Gift for Couples Family Friends Birthday Anniversary**Printella studio**£7.92**6 rev2mo ago](https://www.amazon.co.uk/dp/B0H2SQJTCL) [**EKAM Personalised Photo Mug 11oz Ceramic Coffee Mug Custom Face Mug with Multiple Face Upload Design Funny Personalised Tea Cup Gift for Family Friends Couples Birthday Christmas**EKAM**£7.86**3 rev2mo ago](https://www.amazon.co.uk/dp/B0H1HF2KWB) [**Printella studio Personalised Photo Mug Custom Any Text & Image 11oz**Printella studio**£7.98**2 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ81QZ91) [**Personalised Photo Mug Custom Cup | Add Your Own Picture Logo or Text | Gift Mug for Birthday Family & Friends | Microwave & Dishwasher Safe | Quality Print Hot Drink Safe | 11 oz White Mug**Printella studio**£8.63**19 rev5mo ago](https://www.amazon.co.uk/dp/B0GPNSZMZ9) [**PrintWink Personalised Mug with Photo & Text | Custom Coffee Cup with Large Ear Handle | Personalised Gift for Father Day Women | 11oz Novelty Mug for Tea & Beverages**PrintWink**£6.14**33 rev11mo ago](https://www.amazon.co.uk/dp/B0FNS21YG5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EKAM Personalised Photo Mug 11oz Ceramic Coffee Mug Custom Face Mug with Multiple Face Upload Design Funny Personalised Tea Cup Gift for Family Friends Couples Birthday Christmas**EKAM**£7.86**4.2★**▲ 379%**](https://www.amazon.co.uk/dp/B0H1HF2KWB) [**Printella studio Personalised Photo Mug Custom Any Text & Image 11oz**Printella studio**£7.98**3.0★**▲ 374%**](https://www.amazon.co.uk/dp/B0GZ81QZ91) [**Printella studio Personalised Photo Mug Custom Picture & Text Coffee Mug Create Your Own Design Gift for Couples Family Friends Birthday Anniversary**Printella studio**£7.92**3.6★**▲ 374%**](https://www.amazon.co.uk/dp/B0H2SQJTCL) [**PrintWink Personalised Mug | Coloured Custom Coffee Cup with Photo & Text | Coloured Handle and Inner Mugs for Tea & Hot Chocolate | Unique Gift for Men & Women | Orange**PrintWink**£6.00**4.6★**▲ 327%**](https://www.amazon.co.uk/dp/B0FN5Y9DFP) [**Personalised Photo Collage Mug with 10 Photos (11oz) - Photograph Collage Gift**You Personalise**£11.13**4.6★**▲ 248%**](https://www.amazon.co.uk/dp/B08HQNDR4C)
**~~View all trending →~~**
## **What buyers say about personalised mugs with photo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**45%
*“Amazing quality”*
**Gifting Purpose**17%
*“A unique gift”*
**Value For Money**14%
*“Excellent value”*
**Advertised Vs Actual Product**6%
*“much better than expected”*
**Ease Of Use**4%
*“Easy to use”*
**Design-Overall**4%
*“Good design”*
**Color**3%
*“the colours are vibrant”*
**Strength**1%
*“Its very sturdy”*
**Size-Overall**1%
*“Normal cup size perfect for morning tea”*
**Time Taken**1%
*“Fast and perfect”*
### **What buyers complain about **
**Quality-Overall**21%
*“Swift delivery, and looks ok although I was hoping the photo would be better quality”*
**Size-Overall**21%
*“Somebody left a review that the cups are small”*
**Color**14%
*“no colour to it”*
**Advertised Vs Actual Product**12%
*“It was supposed to be a photo”*
**Value For Money**7%
*“But expensive”*
**Strength**4%
*“The box was marked fragile”*
**Durability**4%
*“Print didnt last 2 months”*
**Gifting Purpose**4%
*“if i was giving them as a present I would be disappointed”*
**Maintenance And Repair**2%
*“would not replace”*
**Color Fading/Discoloration**2%
*“Discoloured mug”*
## **Common questions**
- **Is personalised mugs with photo profitable to sell on Amazon United Kingdom?**
- The niche generates £48K/yr across 23 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the personalised mugs with photo niche?**
- 13 brands and 13 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in personalised mugs with photo?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 0.0%.
- **When does demand for personalised mugs with photo peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.2× the quietest.
- **What does it cost to enter the personalised mugs with photo niche?**
- Listings span £6.00–£11.13; the average listing price is £8.65 (sweet spot $15–$100). The average incumbent carries 536 reviews — the moat a new listing must climb.
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