---
title: "Search terms — personalised birthday banners - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/personalised-birthday-banners/search-terms"
last_updated: "2026-07-31T23:30:00.387Z"
locale: en
meta:
  description: "Niche score 54/100 · £129K/yr market · 452K searches/yr · £9.97 avg price. A small market ($129K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £129K/yr market · 452K searches/yr · £9.97 avg price. A small market ($129K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — personalised birthday banners - Flapen"
---

# **personalised birthday banners**

**Worth a look**

Shows low returns (0.3%), but a small market ($129K/yr) keeps it on the watch list.

Market size 29Growth 49Conversion 36Competition 68Returns 98Price range 51Avg price 33Brand share 63Review moat 90Quality gap 38

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****204.4**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****£3.47–£27.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+19.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****£9.97**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£129K**

£129K/yr · 452K searches