---
title: "Trend — perlite - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/perlite/trend"
last_updated: "2026-08-01T02:44:50.996Z"
locale: en
meta:
  description: "Niche score 54/100 · £594K/yr market · 452K searches/yr. A concentrated shelf (top 5 take 76% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £594K/yr market · 452K searches/yr. A concentrated shelf (top 5 take 76% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — perlite - Flapen"
---

# **perlite**

**Worth a look**

Shows low returns (0.1%), but a concentrated shelf (top 5 take 76% of clicks) keeps it on the watch list.

Market size 64Growth 53Conversion 96Competition 20Returns 99Price range 41Avg price 34Brand share 42Review moat 58Quality gap 33

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£594K**

£594K/yr · 452K searches

**Review moat**

**Good****1,189.2**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+24.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£4.27–£22.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£10.03**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf