---
title: "Perlite 100l — £67K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/perlite-100l"
last_updated: "2026-07-31T23:59:21.355Z"
locale: en
meta:
description: "Niche score 50/100 · £67K/yr market · 32K searches/yr · £14.81 avg price. A small market ($67K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £67K/yr market · 32K searches/yr · £14.81 avg price. A small market ($67K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Perlite 100l — £67K/yr Amazon UK Niche (2026) - Flapen"
---
# **perlite 100l**
**Worth a look**
Shows low returns (0.2%), but a small market ($67K/yr) keeps it on the watch list.
Market size 17Growth 20Conversion 96Competition 39Returns 99Price range 51Avg price 73Brand share 68Review moat 69Quality gap 32
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£14.81**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****750.65**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£4.27–£26.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£67K**
£67K/yr · 32K searches
According to Flapen's Amazon United Kingdom niche tracking, perlite 100l is a £67K/yr Amazon United Kingdom market (32K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 50/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **perlite 100l market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£44K–£59K**
- units × avg price
- **Conversion rate**
- **14.1%**
- **Avg BSR**
- **#103**
- **Page quality**
- **0%**
- **Prime**
- **35%**
- **Sponsored**
- **65%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**64%**
Top 20: 81%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**17%**
- Swiftair28% - --19% - bhomescent17% - B2C9% - Hardys5% - PLANT !T5% - Open — no brand owns it (5 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 60 weeks — -9.3% search growth over the last 90 days.
1K750Prime Day '25Spike '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Mar, Apr, May · busiest ÷ quietest = 7.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/perlite-100l/trend)
## **Top perlite 100l search terms**
- **perlite 100l**21K/yr-20.2%11.8% conv. - **perlite 50l**7K/yr+32.8%9.0% conv. - **100l perlite**4K/yr-13.6%11.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/perlite-100l/search-terms)
## **Top perlite 100l products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£7K15%£10K20%£13K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Horticultural Perlite 100 litre bag**--**£21.04**4.7★52 rev](https://www.amazon.co.uk/dp/B00DCY97BY) [2**Swiftair Perlite 100L Bag for Horticultural and Organic Gardening 2-5mm Perlite**Swiftair**£22.48**4.6★1,472 rev](https://www.amazon.co.uk/dp/B08LHDBXC5) [3**Swiftair Perlite Standard Grade for Improved Lawn Root Development and Dry or Sandy Soils - 50L Perlite Bag**Swiftair**£13.37**4.6★1,472 rev](https://www.amazon.co.uk/dp/B0DH81WTTR) [4**Premium Horticultural Perlite 5L 35mm Grade**bhomescent**£10.40**4.5★1,120 rev](https://www.amazon.co.uk/dp/B0BZZH9ZD5) [5**Premium Perlite grade 2 to 5mm Hydroponics For Mixing Compost Growing 100L bag**B2C**£20.85**4.5★29 rev](https://www.amazon.co.uk/dp/B0CBV1FCL8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dihl Perlite 100 Litre Bag 2-5mm Premium Perlite for Soil Coco & Hydroponics. Improves Aeration Drainage & Prevents Compaction. Lightweight Growing Additive for Root Health & Propagation - 100L**Dihl**£21.25**32 rev6mo ago](https://www.amazon.co.uk/dp/B0GFGBBRXL) [**Pure Harvest Perlite 100L Premium Natural Growing Medium for Soil Aeration & Drainage. Promotes Root Health & Plant Growth. Derived from Expanded Volcanic Rock. Lightweight Odourless & Dust Free**Pure Harvest**£18.33**85 rev12mo ago](https://www.amazon.co.uk/dp/B0FKHG383K) [**Swiftair Perlite Standard Grade for Improved Lawn Root Development and Dry or Sandy Soils - 50L Perlite Bag**Swiftair**£13.37**1,472 rev1y ago](https://www.amazon.co.uk/dp/B0DH81WTTR) [**Premium Horticultural Perlite Fresh-Packed Heat-Sealed Bag (35mm Grade) | Volume-Measured | Ideal for Houseplants Propagation & Drainage | (3L)**bhomescent**£8.47**1,120 rev1y ago](https://www.amazon.co.uk/dp/B0DBJ4HJQ9) [**Hardys Perlite for Plants 50L - Horticultural Grit Compost Soil Succulent Potting Mix Additive - Natural Volcanic Rock Graded 2-4mm for Bulk Growing Rooting Cutting Potting**Hardys**£17.55**95 rev2y ago](https://www.amazon.co.uk/dp/B0DB66WWS5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Premium Perlite grade 2 to 5mm Hydroponics For Mixing Compost Growing 100L bag**B2C**£20.85**4.5★**▲ 123%**](https://www.amazon.co.uk/dp/B0CBV1FCL8) [**Premium Horticultural Perlite 5L 35mm Grade**bhomescent**£10.40**4.5★**▲ 108%**](https://www.amazon.co.uk/dp/B0BZZH9ZD5) [**Horticultural Perlite 100 litre bag**--**£21.04**4.7★**▲ 40%**](https://www.amazon.co.uk/dp/B00DCY97BY) [**Premium Perlite for Plants with Natural Mineral Perlite Potting Mix to Help Improve Compost Soil for Heavy Roots Perlite Potting Mix for Rooting Cutting & Potting (1 Litre)**B2C**£4.27**4.5★**▲ 27%**](https://www.amazon.co.uk/dp/B09RQX5YRW) [**Swiftair Perlite Standard Grade for Improved Lawn Root Development and Dry or Sandy Soils - 50L Perlite Bag**Swiftair**£13.37**4.6★**▲ 19%**](https://www.amazon.co.uk/dp/B0DH81WTTR)
**~~View all trending →~~**
## **What buyers say about perlite 100l**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**29%
*“Good price”*
**Quality-Overall**24%
*“Great product and a good size bag for the price”*
**Advertised Vs Actual Product**18%
*“Exactly as advertised”*
**Plant Growth**13%
*“Really helps plants thrive”*
**Ease Of Use**3%
*“Easy to use”*
**Size-Overall**3%
*“true to size”*
**Cutting/Trimming**2%
*“Great for cuttings, seedlings and seeds”*
**Correct Contents**2%
*“Contents look good with good variety of sizes and works well”*
**Weight Light**2%
*“its so lightweight”*
**Moist/Dry**2%
*“Helps to keep plants hydrated”*
### **What buyers complain about **
**Size-Overall**26%
*“Small bag”*
**Quality-Overall**20%
*“Poor quality”*
**Value For Money**10%
*“Better value elsewhere”*
**Advertised Vs Actual Product**6%
*“Not as pictured”*
**Plant Growth**4%
*“Beware it killed my plants”*
**Moist/Dry**4%
*“Barely holds any moisture”*
**Weight Heavy**3%
*“not to weight”*
**Suitable For Outdoor**2%
*“Very dusty - Use outdoors”*
**Ease Of Cleaning**2%
*“its dust makes it unpleasant to work with”*
**Leak-Proof**2%
*“Bag was ripped and leaking, partially refunded,”*
### **Top return reasons **
**Size-Overall**38%
**Advertised Vs Actual Product**27%
**Value For Money**8%
**Leak-Proof**7%
**Defective Material/Parts**6%
**Plant Growth**2%
**Material Quality**2%
**Product Condition**1%
**Suitable For Outdoor**1%
**Storage Capacity**1%
## **Common questions**
- **Is perlite 100l profitable to sell on Amazon United Kingdom?**
- The niche generates £67K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the perlite 100l niche?**
- 11 brands and 40 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in perlite 100l?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.2%.
- **When does demand for perlite 100l peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 7.4× the quietest.
- **What does it cost to enter the perlite 100l niche?**
- Listings span £4.27–£26.05; the average listing price is £14.81 (sweet spot $15–$100). The average incumbent carries 751 reviews — the moat a new listing must climb.
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